Companies looking to improve their website conversion rates may wish to consider using pay per click services.
Along with search engine optimisation, pay per click ads have been named as one of the most effective tools for boosting conversions in a new survey by Forbes.
The research shows that 82 per cent of companies are using conversions or sales data to measure the success of their internet marketing campaigns.
It also reveals that when it comes to influencing brand perception, firms see site sponsorships and pay per impression programmes as most effective.
"The need to build a trusted relationship with customers as part of an overall marketing strategy may in turn increase the need for contextual ad environments that align the advertiser’s message with trusted, branded media," said Forbes.com president and chief executive Jim Spanfeller.
According to eMarketer, a recent survey by MarketingProfs and Forrester Research has revealed that many business-to-business advertisers are set to increase their internet marketing budgets this year.