PPC and SEO Integration

It is our mission to help our customers increase leads and sales by providing an integrated digital marketing service. For us, search engine optimisation (SEO) and PPC are different sides of the same coin.

Our Digital Strategy Wheel approach ensures all your digital marketing activities are integrated to achieve optimal results.

Why Integrate PPC and SEO?

Put simply, brand reinforcement. A client who sees your paid search ad and your organic listing close together in the search engine results page (SERP) is more likely to click on one of your links – whether it’s the ad or your website listing.

The more real estate you have on the SERP the more impressions you get and the more resulting clicks you should see.

Working with SEO also gives us a huge insight into the keywords that work, which is a clear competitive edge. Content optimisation can also go a long way to improving your Quality Score, which will bring down CPC.

For SEO, the benefits come from PPC being able to test new keywords, products and services in paid search first, which delivers results faster. Then, when site optimisation takes place it is with a proven and tested set of keywords and data.

As an SEO and PPC agency, our teams work together on many multi-disciplinary accounts, and have helped some of the UK’s leading brands, such as Dunelm, Gtech and Halfords Autocentres, to achieve more.

Our SEO Services

Many of our search engine optimisation services naturally dovetail with paid search. Our SEO portfolio covers:

  • SEO management
  • Technical SEO
  • On-page content
  • Keyword analysis
  • Link reputation
  • Local SEO

For more on these, please visit the SEO section of our website.

How We Integrate

ClickThrough’s teams of paid search and SEO specialists are all experts in their fields. However, thanks to our own Digital Academy and on-going knowledge sharing ethos everyone has an understanding of how other digital marketing disciplines work, whether that’s paid search, SEO, conversion optimisation, content marketing or web development.

We find this approach leads to a more natural integration between teams, thanks to their increased awareness of industry techniques and technologies.

For further details of our SEO and paid search services contact us direct. Email us or call us on 0800 088 7486.

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