Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Google Freezes Flash

Adam Stokes looks at the latest search engine optimisation news, including changes to Google’s local pack, improved image search for mobile, tweets now indexing on search and its deadline day for Flash on Chrome. Google Freezes Adobe Flash on Chrome Starting September 1, Google is to stop some Flash content from playing automatically to improve…

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Social Media News Roundup: Facebook Breaks 1 Billion Milestone

Amy Dugmore brings you this week’s social media marketing news, as Facebook is embraced by 14% of the global population, Instagram gets saturated and new Emojis are unveiled for 2016. Facebook Breaks 1 Billion A Day Mark Facebook CEO Mark Zuckerberg announced earlier this week that the social media site had achieved another major milestone,…

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Amazon Drops Product Ads

Amazon is changing its online advertising policy, which could have a big impact on retailers not distributing their products through the eCommerce marketplace. We consider the implications for advertisers and retailers. Amazon announced to clients by email in early August that it is discontinuing Amazon Product Ads effective October 31, 2015. Advertisers need to use…

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SEO News Roundup: Google News Expands Language Options

Lisa Coghlan looks at the latest search engine optimisation news, including seven new languages for Google News, expanding mobile search links, deadline looms for CSV support scripts, and Google goes blue. Google News Launches 7 New Language Editions Google announced last week that it was adding seven new languages to its Google News portfolio. These…

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Top 10 Tips for an SEO Friendly Website

SEO is a grey area. There is no sure-fire way to guarantee amazing organic results with one quick fix, but there are many components to making your website “SEO Friendly”. Beth Rimmer presents her top 10 tips to maximise search results. There are many ways to help make your website as SEO friendly as possible….

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How To Convert Your Flash Ads to HTML5

Changes to the way Chrome handles Flash means that AdWords will stop serving any Flash ads (animated) on Chrome starting on September 1. The change is brought into effect with the new Chrome Plugin Power Saver, introduced a few months ago to increase page-load speed and reduce power usage by pausing some plugin content, including…

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Deep Linking: Why it Helps Clients Buy Rather than ‘Bounce’

Are your AdWords ads taking customers directly to the page they want? Our experts explain why deep linking can improve your Quality Score and increase conversion rate. Deep linking means linking your ads to landing pages that are as relevant as possible. Highly relevant pages are likely to be ‘deep’ within the structure of your…

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SEO News Roundup: Introducing Alphabet, Twitter on Search, and Hangouts 4.0

Tom Williams looks at the latest search engine optimisation news, including the restructure of Google under Alphabet, Twitter’s appearance on Google Search, the launch of Hangouts 4.0, and discovers Alphabet could be breaking Google rules already… Running Google as Easy as ABC It’s been the biggest news of the week by far – Google’s Larry…

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