Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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BidCops PPC Digest – Bing Launches Native Ads and Protecting your Bing Ads from Phishing

BidCops is our free PPC reporting tool. Here are the latest updates from the BidCops blog… Bing Launches Native Ads in Beta Bing launched its Native Ads on Beta on June 20, 2015. Native Ads take into account search intent and place ads within native experience to present natural and relevant ad opportunities, according to…

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ClickThrough Leads Maxxia’s New Marketing Drive

ClickThrough Marketing is proud to announce that asset finance company Maxxia, and its fleet management arm CLM, have come on board as SEO, CRO and Outreach clients. Maxxia provides a range of finance solutions for businesses, including contract hire, hire purchase and finance lease across a broad range of assets. CLM delivers bespoke contract and…

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SEO News Roundup: Panda Update In Process

Tom Williams looks at the latest search engine optimisation news, including Panda 4.2, Microsoft’s new Revenge Porn reporting site, and Apple App Search updates, plus more Panda 4.2 Slowly Rolling Out It’s here – finally. Google pushed out its Panda refresh on July 18, 2015. However, webmasters need not get too excited just yet, Panda…

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Introducing ClickThrough’s Technical SEO Specialist

Simon Parker joined ClickThrough Marketing in March 2015. We caught up with him to find out what, exactly, is technical SEO? Why he’s trawling through enterprise-level solutions to find the perfect client fit, and why spending hours on a sit-on lawnmower still holds appeal. What does your role at ClickThrough Marketing involve? I focus on…

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Social Media News Roundup: 535% Growth in Social Advertising

Amy Dugmore brings you this week’s social media marketing news, as Kenshoo’s digital marketing snapshot shows huge gains in social advertising, Google + prepares to deactivate Photos and Twitter depersonalises pages Social Advertising CTR Up 535% Facebook marketing partner Kenshoo has revealed that clickthrough rate on social advertising is up 535% year-on-year in its recent…

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Unravelling 7 Content Marketing Misconceptions

Charlotte Howell unravels 7 misconceptions often associated with content marketing and reveals why you shouldn’t always believe what you read. With so many questions being asked around the viability of content marketing have you been left unsure whether to dedicate budget to this discipline? To help you separate fact from fiction, let’s take a look…

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CRO News Roundup: The Secret Behind Fiverr’s Success

Richard Chapman brings you the latest conversion and analytics news, trends and blogs Fiverr’s Success is Tested, and Tested Again Brad Tiller considers Fiverr’s route to success from launch in 2009 to now having more than three million freelance ‘gigs’ on board. In 2014, the Fiverr team hired Yoav Aziz as a growth specialist, who…

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SEO News Roundup: Changes to Webmaster Notifications, Chromecast Successes, Penguin Update and more

Tom Williams looks at the latest search engine optimisation news, including Google Search Console’s changes to webmaster notifications, Sitemap bug’s impact on indexes, Google’s self-drive car crash and more… Google Search Console Changes Webmaster Notifications Google is to change the way it notifies webmasters of issues with their websites from next month. According to Gary…

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