Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Google Search Console Adds New Features

Tom Williams brings us all the latest search engine optimisation news, including a new Search Console feature, third-party reviews in map results, Google’s latest test, and new Search Analytics features. Google Search Console Introduces Property Sets Google has released a new feature for its Search Console, called property sets. The property sets feature allows users…

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Social Media News Roundup: Texas Mum Breaks Facebook Live Record

Lisa Coghlan runs through this week’s latest social media news, including record breaking videos on Facebook Live, Pinterest statistics, and Google’s new content sharing app, Google Spaces. Facebook Live Feed Has New Record Candace Payne, a 37-year-old mother from Texas, has shot to internet stardom, breaking Facebook Live’s record as the most watched Facebook Live…

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Tapping Into the New SEO Insights Available in Google Search Console

Dr. Dave Chaffey welcomes the new changes to reporting in Google’s Search Console, and explains what this means for SEOs wanting a clearer picture of their site’s performance. If you think back several years, we used to take the insight that Google and other search engines provided for granted. We could readily compare the contribution of…

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How To Expand Your Keyword Universe With Extended Landing Pages

Lisa Coghlan takes a closer look at extended landing pages and explains how these can be used to boost organic search, conversions, and potentially sales. Your keyword universe. Another way of saying the amount of keywords that your website currently ranks for within Google’s search results. Depending on the size of your site, and the…

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Google Search Console Launches New High-Demand Feature

Google has released one of the most asked-for features in Google Search Console, property sets. Property sets allows users of Google Search Console to group together multiple properties (sites), and aggregate data in Search Analytics reports.The main purpose of property sets is to make capturing a snapshot of all Search Analytics data easier. Before the…

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SEO News Roundup: Google Launches New Mobile-Friendly Test

Tom Williams brings us all the latest search engine optimisation news, including Google’s new mobile friendly test, Google’s latest SERP feature, Yahoo Mail updates and more. Google Launches Mobile Friendly Testing Tool Since the release of the mobile-friendly algorithm in 2015, Google has been trying to get site owners to make their websites responsive for mobile…

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Social Media News Roundup: Twitter Edits Character Count Rule

James Allen takes a look at this week’s social media news, including twitter discounting links and pictures from the 140 character tweet limit, the iOS and Android Yahoo mail update, Instagram’s new in-depth analytics and more. Twitter to Discount Links and Pictures from Character Limit According to a recent Bloomberg report, Twitter is going to stop…

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E-Commerce News Roundup: Mobile E-Commerce Purchases Rise in 2016

Richard Plant outlines the latest in e-commerce news and trends including growth in transactions on mobile devices, how delivery mistakes can be fatal to your e-commerce performance, and Ray-Ban’s struggle against counterfeits. Mobile E-Commerce Purchases On the Rise Half of the UK’s e-commerce purchases now happen on mobile, with the iPhone leading the way as…

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