Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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PPC News Roundup: New Google AdWords Interface Features

Rachel Poole and Sarah Kemp detail the latest paid search industry news, including new features for the Google AdWords interface, Facebook’s auto dynamic ads and Black Friday ads from Bing. New Google AdWords Interface Features Just in time for Black Friday, Google has announced new features in the AdWords interface. Features include: Promotion extensions Custom…

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Top Tips For Phasing Your PPC Budget

Do you plan your PPC budgets effectively? Do you consider when consumers are in the research stage of their buying journey? Or concentrate solely on the purchase? Discover Ian Boyden’s top tips for effective budget phasing. How we recommend you phase your PPC budget A lot of advertisers are still planning their PPC budgets based…

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SEO News Roundup: Google’s Panda and Penguin Still Receiving Tweaks

Tom Williams brings you the latest in search engine optimisation news, including changes to Google’s Panda and Penguin algorithms, the volatility of featured snippets rankings and a new look for Google Maps. Google’s Panda and Penguin Still Receiving Tweaks Although Google announces major new releases when it comes to these algorithms, behind the scenes there…

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What Do We Know About Google’s Mobile-First Index?

Our Technical SEO Specialist Tom Williams takes us through Google’s change to the way it indexes content, plus some key elements that need to be considered. Back in November 2016, Google announced plans to make changes to their index; making it mobile-first. This change affects the way Google indexes content. What does the current process…

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SEO News Roundup: Google Not Moving Sites That Aren’t Mobile-First Index Ready

Tom Williams brings you the latest in search engine optimisation news, including Google not moving sites that aren’t ready for mobile-first indexing, a search results update and waiting times for local venues. Google Not Moving Sites That Aren’t Mobile-First Index Ready The search engine giant has announced it won’t be moving sites to the mobile-first index…

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REMINDER: 2 Weeks Until Black Friday 2017

Black Friday is exactly 14 days away, and e-Commerce businesses all over the globe have been working hard to get their paid media campaigns fully-optimised and ready to go. How prepared are you?  Black Friday is literally just around the corner, but it’s never too late to make last minute changes that could generate a…

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Singles’ Day – A Global Shopping Event

If you haven’t heard of Singles’ Day then you are not alone. If you know the Chinese e-commerce market, this won’t be a new term to you, but the rest of us are wondering what it is all about. Debbie Bissell and Jed Brookes-Lewis talk us through the ins and outs of this global shopping event. While Western audiences…

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PPC News Roundup: AdWords’ Showcase Ads Display Collections

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including how AdWords’ Showcase Ads can display product collections, ad units for in-store products and a recent test from Bing. AdWords’ Showcase Ads Display Collections Just in time for the holiday shopping season, Google AdWords has released Showcase Ads to more countries. Tailored to fit…

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SEO News Roundup: Why Pruning Content Is Actually A Valid Process

Tom Williams brings you the latest in search engine optimisation news, including why you should consider ‘pruning’ your content, Google’s decision not to depend on structured data and schema, and a new look for the mobile search results interface. Why Pruning Content Is Actually A Valid Process It appears Google’s Gary Illyes and John Mueller…

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