Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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AdWords Innovations to Test in 2016

Dr. Dave Chaffey shares his insights into three new development themes that have taken place with AdWords this year and explains why these will prove important to digital marketers in 2016. For many years, the innovations in natural search ranking factors seemed bigger and more frequent than new features in Google AdWords. Now, this situation…

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SEO News Roundup: Google Releases Rater Guidelines

Tom Williams looks at the latest search engine optimisation news, including Google’s Search Query Rating Guidelines, research into the value of featured snippets, AMP to launch in 2016 and Google issues further warnings on mobile redirects. Google Releases Search Quality Rating Guidelines Google has just released the full version of its Search Quality Rating Guidelines,…

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Social Media News Roundup: Twitter Removes Share Counts

Lisa Coghlan takes a look at social media updates from the last seven days, including changes to Twitter’s share counts, developments on how we use emojis, and the introduction of holiday ads on Facebook and Instagram. Twitter Removes Share Counts from Tweet Buttons Twitter has now removed share counts from its tweet buttons – one of…

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How to Master an Email Marketing Campaign

Adam Stokes offers his top tips for creating email marketing campaigns that grab attention while also meeting legislative and technical standards. Email marketing is a tricky thing. If you’re interrupting anyone from their day to day activities, especially to try and sell them something, it has to be meaningful enough to grip their attention. Too…

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PPC News Roundup: New AdWords Features for Black Friday and Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including Christmas ad features from AdWords, real world testing for new ad campaigns in AdWords, and Bing reintroduces image ad extensions in beta. AdWords Launches New Christmas and Black Friday Ad Features Google has introduced two new AdWords features ahead of Christmas. The…

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SEO News Roundup: Google Trials App-Only Content on Mobile Search

Adam Stokes looks at the latest search engine optimisation news, including disruptions to Google Search Console data, the introduction of live blogging updates, and a reimagined Google+. Google Trials App-Only Content on Mobile SERPs Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android…

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How To Increase PPC Conversions With Remarketing This Christmas

With the holiday period fast approaching, and Black Friday just around the corner, now is the perfect opportunity to supplement your overall PPC Strategy with a quick win. Anisha Birdi offers her advice on how to maximise on opportunities with Remarketing Lists for Search Ads If you’re not currently using Remarketing Lists for Search Ads…

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ClickThrough’s Ultimate Proofreading Checklist

Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. Keeping copy squeaky clean isn’t the most exciting task in the office, but it’s one that is absolutely necessary and one that can set you apart as a…

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SEO News Roundup: Bing Gets Mobile Friendly

Lisa Coghlan looks at the latest search engine optimisation news, including Bing’s new mobile friendly testing tool, Google sees continued growth from mobile ads and Yahoo introduces new look and features on Firefox. Bing Introduces Mobile Friendly Testing Tool Bing has announced its new mobile friendliness tool – a year after Google’s tool was launched….

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