Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Google’s Mobile-Friendly Algorithm Revelations, Safari Troubles and Colourful Experiments

Tom Williams is back again with the latest search engine optimisation news… Google’s Mobile-Friendly Algorithm Won’t Impact News Rankings, Will Take Up to a Week to Roll Out More details have emerged concerning Google’s upcoming mobile-friendly algorithm, after the firm held Google+ Hangouts with users to address unanswered questions. In a Hangout on Wednesday, Google…

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The Ins and Outs of Canonical Tagging

Confused about canonical tags and how to use them? Digital & Technical executive Tom Williams has created this quick starters guide that details everything you need to know about these SEO essentials. So, What is a Canonical Tag? A canonical tag is a HTML link element that has been designed to help webmasters prevent issues…

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Social Media News Roundup: Twitter Celebrates Ninth Birthday, Instagram Celebrates Being Instagram

This week we’ve got celebrations from Twitter and Instagram, new features for Facebook, live-streaming video on Twitter, and more social media marketing news from Amy Dugmore… Twitter Celebrates its Ninth Birthday, Looks Back at Some Landmark Moments Can you believe it? Twitter celebrated its ninth birthday on Saturday. Yes, it’s almost a decade since co-founder…

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What Does Google Think a Mobile-Friendly Website Looks Like?

Google’s mobile-friendly algorithm launches on 21 April, and will have a bigger impact than Panda or Penguin. But what does Google mean by ‘mobile-friendly’? Here are the facts, plus instructions on how to check whether your site meets Google’s mobile usability guidelines. This post is adapted from our free eBook: The Ultimate Guide to Google’s…

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PPC News Roundup: Home Services Brands Worst Affected By Branded Keyword Bidding

Tom Kwei brings you up to date with the latest paid search news and insights… Top Home Services Brands Could Lose 60,000+ Visitors Per Month From Competitors’ Branded Keyword Bidding Home services firms are the worst affected by competitors bidding on their trademark keywords, according to a report by brand protection firm BrandVerity. The Q4…

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Out With the Old, In With the New: How New Website Content Can Boost Your SEO

Discover SEO content techniques that can increase your site’s visibility with Lisa Coghlan. Read on to learn how fresh content combined with internal linking techniques, regular audits, and CRO can set you up with an on-going content strategy to influence rankings. You’ve built a fully functional, responsive website, which is now starting to see a…

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Google’s Mobile-Friendly Algorithm: Everything We Know (So Far)

There’s less than a month to go until Google’s ‘mobile-friendly algorithm’ launches. So, we’ve gathered all the facts you need to know about the new ranking factor that promises to be bigger than Penguin or Panda. This post is adapted from our free eBook, The Ultimate Guide to Google’s Mobile-Friendly Algorithm. Download your copy now,…

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Social Media News Roundup: The True Value of Facebook Video Ads

Amy Dugmore brings you the latest social media marketing news. Big stories this week include research into the value of Facebook video and a new expat targeting feature for Facebook advertisers, as well as Twitter, Vine and Tinder newsbits. Nielsen Study: Even Three-Second Video Views Have Value on Facebook We’re all familiar with the 30-second…

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