Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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How to Harness The Psychology of Colours in Online Marketing

How to Harness The Psychology of Colours in Online Marketing Many people underestimate the importance of colour when designing their online presence. Whether it’s logos, website graphics or social media banners, colour is very important, and it is vital that as a business you make sure that the colours you use – and how you…

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Social Media News Roundup: Pinterest’s Plans to Crack UK advertising

James Allen brings you the latest in Social Media news including Pinterest’s advertising plans, the latest Facebook Live video update, a Twitter location test, and more. Pinterest Aims To Attract More UK Advertisers Earlier this year, Pinterest launched its advertising strategy. Promoted pins were the first step in a long list of updates designed to…

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8 All-Too-Common Mistakes Brands Make When Managing SEO

Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating in different B2B sectors. In the intro ice-breaker we discussed the main ranking factors…

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PPC News Roundup: Bing Ads Keyword Planner Sees New Release

Rachel Poole and Sarah Kemp walk us through the latest in paid search news and trends, including new features from Bing Keyword Planner, a simplified experience in Facebook Ads Manager, and new feature in Google SERPs for travel shoppers. Bing Ads Keyword Planner Introduces New Features Bing Ads has introduced brand new features to its…

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SEO News Roundup: Return Of The Phantom

Tom Williams brings you the latest in search engine optimisation news, including the possible return of Google Phantom, launch of a schema generator tool, a Google Maps test, and more. Could We Be Seeing The Return Of The Phantom? Google’s Phantom may be making a return. The Phantom algorithm is aimed at improving user experience by…

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Social Media News Roundup: Facebook Tests Secret Conversations

James Allen runs through this week’s social media news, including Facebook Secret Conversations, news on Twitter’s Gnip audience API, Facebook’s new ad-free desktop design, and more. Facebook Messenger Tests Secret Conversations Facebook messenger is testing a new feature that allows users to have one-to-one secret conversations. The feature uses additional safeguards to the ones already…

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Google Announces Changes to PLAs

Google is in the process of making some major changes to product listing ads (PLAs), with new Showcase Shopping allowing users to browse product collections from online retailers as well as local retailers. Along with the introduction of Showcase Shopping, Google has also introduced more advertising opportunities using TrueView, and an automated currency conversion tool….

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E-Commerce News: US Shoppers Face Problems On Amazon Prime Day

Lisa Coghlan details the latest in e-commerce news and updates including technical difficulties on Amazon Prime Day, the fall of customer phone lines, and how to build your e-commerce site based on what users want. US shoppers reported several problems with online transactions during Amazon Prime Day – the online retailer’s sale event to promote…

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