Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

ClickThrough Marketing Blog Image

PPC News Roundup: Google Reveals Many Mobile-Focussed Features For AdWords

With Google’s Inside AdWords event streaming yesterday, we have plenty of paid search news to get stuck into… (plus a little bit of Bing Ads…) As Google Mobile Searches Overtake Desktop, AdWords Reveals New Mobile Focus Google has revealed that mobile search volume had overtaken desktop search volume in several countries, including the US and…

ClickThrough Marketing Blog Image

Social Media News Roundup: Twitter’s ‘Firehose’ Comes to Google Results This Month

ClickThrough’s social media superhero Amy Dugmore shares some of the biggest social media marketing news stories of the last week… Twitter and Google ‘Firehose’ Integration Rolls Out Sometime This Month Twitter CEO Dick Costolo has confirmed that, starting from this month, Google will have full access to its stream of public tweets. Costolo announced in…

ClickThrough Marketing Blog Image

How Big is the Impact of Google’s Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google’s recent mobile-friendly update, and asks: “Was it worth the hype?”. If you work in search marketing you can’t fail to have missed the build-up to Google’s Mobile-friendly update since it was announced in November. More recently, the hype has been building towards the April 21 rollout,…

ClickThrough Marketing Blog Image

CRO News Roundup: Newspapers Ahead of the Curve When it Comes to CRO

The latest in conversion and analytics news, brought to you by CRO expert Richard Chapman… Online Media and Newspapers Lead the Charge For CRO Adoption “Conversion Rate Optimization (CRO) is one of the fastest growing marketing tactics sweeping across the globe,” says VentureBeat. But which industries are riding the wave of adoption, and which are…

ClickThrough Marketing Blog Image

SEO News Roundup: Mobilegeddon Winners and Losers

Who won out from last week’s mobile-friendly update? Is Google doing enough to fight piracy? Why has your Search Queries report disappeared from Webmaster Tools? Tom Williams has the answers… Who Won Mobilegeddon? Wikimedia and Shazam, Apparently It’s been nearly a week since Google’s mobile-friendly update began rolling out, and despite tepid beginnings, we’re now…

ClickThrough Marketing Blog Image

NAP Consistency: How Your Phone Number Can Impact SEO

You might have heard the term ‘NAP consistency’ thrown around, without really understanding what it means. Tom Williams has created this beginner’s guide to help you make sense of this SEO consideration, and understand why it’s so important for your search rankings. So, What is NAP Consistency? NAP is an abbreviation for ‘Name, Address, Phone…

ClickThrough Marketing Blog Image

Social Media News Roundup: The Facebook Friend Zone

Is Facebook pushing brand Pages out of its ‘Friend zone’? Will Twitter’s latest troll-tackling measures have any impact? Amy Dugmore looks deeper into the latest social media marketing news… Facebook Tweaks News Feed Algorithm, Makes it Even Harder for Pages to Reach People Facebook has tweaked its News Feed Algorithm yet again. This time, three…

ClickThrough Marketing Blog Image

Craghoppers, Hawkshead & ClickThrough: A New Adventure in Digital Marketing

ClickThrough Marketing is proud to announce that Craghoppers and Hawkshead have come on board as SEO and PPC clients. Hawkshead and Craghoppers are part of the Regatta Group of outdoor clothing brands, founded in 1981. Both have built solid reputations for quality and customer service, with Hawkshead specialising in innovative travel clothing, and Craghoppers offering…

Blog Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter