Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Is Your Business Making the Full Digital Impact?

In this month’s featured post, Dr Dave Chaffey looks at the challenges facing marketers when it comes to integrating digital and traditional marketing plans. What’s more, you can enjoy 25% off attendance to the 2014 Smart Insights Digital Impact conference, and get the latest insights into Digital Transformation from industry experts – including ClickThrough MD…

Conversion Optimisation Case Study: Home Energy Services

ClickThrough Marketing recently worked with home Home Energy Services to improve conversions on one of its key landing pages. The results were very positive, with conversions increasing by more than 400%. What we did and why: The Challenge Home Energy Services asked ClickThrough Marketing to increase conversions on its central heating care landing page, feeling…

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4 PPC Ads That Show Up in All the Wrong Places

Over the course of her work, Zoe O’Neil spots lots of PPC ads that show up in strange places. It can raise a few laughs, but these irrelevant ads can be a drain on PPC budgets. Read on to see four of her latest discoveries, along with her quick-fix recommendations. Building a list of keywords…

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Which Content Types Are Most Popular in My Sector? 4 Tools for Reviewing Content Marketing Effectiveness

Backlink analysis tools were the mainstay of the SEO analysis toolkit a few years back, before we discussed a more integrated approach to SEO including content marketing and social media marketing. Backlink analysis services such as Moz Open Site Explorer, Majestic SEO and Google’s own Webmaster Tools are still important in benchmarking the authority of…

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