Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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How To Plan Your Content Ideation Session

Generating search optimised and socially shareable ideas to power your content, inbound & email marketing strategy takes planning and action. Read on to learn more about how to plan a content ideation session. Content ideation can help you build a better content marketing strategy, but it doesn’t happen all by itself. You need to take…

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SEO News Roundup: Penguin Coming Soon

Tom Williams looks at the latest search engine optimisation news, including the imminent arrival of the real-time Penguin algorithm, Google fine-tunes spam algorithm, and the introduction of Accelerated Mobile Pages. Real-Time Penguin Algorithm Out Soon Google’s Gary Illyes confirmed at SMX East last week that the next Penguin update will be rolling out in the…

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Social Media News Roundup: Buyable Pins Now on Magento

Amy Dugmore brings you all the latest social media marketing news from the past seven days, as Pinterest expands its reach, Twitter introduces Moments and Facebook gets emotional with Reactions. Pinterest Buyable Pins Roll Out To Commerce Platforms Pinterest has made Buyable Pins available to more businesses, by introducing it to new platforms. Magento, Bigcommerce…

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Social Media News Roundup: Twitter Looks Up as Facebook Goes Down

Amy Dugmore brings you all the latest social media marketing news from the past seven days, as Twitter Grows ‘Buy Now’ network, Facebook revamps for mobile and Snowden joins the Twitterati. Twitter Expands eCommerce Activities Twitter is making it easier for brands of all sizes to sell their products on the platform. The social network…

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PPC News Roundup: Google AdWords Improves Data, Hotel Ads and Ad Extensions

Rachel Poole and Sarah Kemp bring us the latest paid search news, including the addition of cost data to AdWords attribution, developments in Hotel Ads and behaviour data changes in Google Analytics Google Adds Cost Data To AdWords Attribution Google announced on Google+ last week that it has added cost data to the Attribution Modelling…

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