Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Google Penalties for Schema Markup

Tom Williams looks at the latest search engine optimisation news, including new Google penalties for improper schema markup use, Yahoo testing with Google, and tips for taking on China’s eCommerce market Google Penalises Sites for “Spammy Structured Markup” Search Engine Land has reported that Google has begun issuing penalties for the improper implementation of structured…

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Social Media News Roundup: Leap Second Puts Networks Out of Sync

Amy Dugmore brings you this week’s social media marketing news, including Buyable Pins, Facebook Likes and the impact of this week’s ‘leap second’ on social media networks. Buyable Pins Now Live Pinterest has officially launched Buyable Pins. The rollout of the new feature began on Tuesday, June 30, 2015, with Macy’s, Neiman Marcus and Nordstrom…

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Introducing ClickThrough’s New Head of Inbound and Email Marketing

Louise Abbott joined ClickThrough Marketing in February 2015. We caught up with her to find out about what her role entails, how inbound marketing fits with the ClickThrough portfolio of services, and why William Hague, Brian Cox and Ross Noble would be her perfect dinner guests. What does your role at ClickThrough involve? As head…

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The Importance of Google Search Console (Webmaster Tools)

Google has recently rebranded ‘Webmaster Tools’ to now be called ‘Search Console’. This change was made due to Google highlighting that the tool isn’t just for webmasters but everyone with a functional website, including small business owners, designers and marketers. Tom Williams talks us through the new tool. Google Search Console is one of many…

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Social Media News Roundup: Facebook Vs YouTube

Amy Dugmore brings you this week’s social media marketing news, including Facebook’s sudden leap in video content, Twitter’s new Pages and Collections, and Instagram’s new Search and Explore Facebook Takes YouTube Head On Facebook is now hot on the heels of YouTube for video content. Zuckerberg’s social network is expected to clock up an estimated…

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We All Know Content Marketing Is Important, But How Well Are Businesses Managing It?

Dr. Dave Chaffey explains why having a Content Marketing Plan in place is vital to success I believe that to succeed in Inbound Marketing today, Content Marketing should be at the heart of your communications strategy to engage your target audiences. Content Marketing should be the fuel which drives all the key Inbound Marketing techniques…

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Introducing ClickThrough’s New Paid Search Manager

Adam Kilby joined ClickThrough Marketing in February 2015. We caught up with him to find out about his experience working in client-side PPC, marketing a hydrogen-powered racing car in the Netherlands, and a hidden desire to become a pilot. What does your role at ClickThrough involve? My role involves managing different PPC channels for clients….

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