Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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What Does Google Think a Mobile-Friendly Website Looks Like?

Google’s mobile-friendly algorithm launches on 21 April, and will have a bigger impact than Panda or Penguin. But what does Google mean by ‘mobile-friendly’? Here are the facts, plus instructions on how to check whether your site meets Google’s mobile usability guidelines. This post is adapted from our free eBook: The Ultimate Guide to Google’s…

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PPC News Roundup: Home Services Brands Worst Affected By Branded Keyword Bidding

Tom Kwei brings you up to date with the latest paid search news and insights… Top Home Services Brands Could Lose 60,000+ Visitors Per Month From Competitors’ Branded Keyword Bidding Home services firms are the worst affected by competitors bidding on their trademark keywords, according to a report by brand protection firm BrandVerity. The Q4…

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Out With the Old, In With the New: How New Website Content Can Boost Your SEO

Discover SEO content techniques that can increase your site’s visibility with Lisa Coghlan. Read on to learn how fresh content combined with internal linking techniques, regular audits, and CRO can set you up with an on-going content strategy to influence rankings. You’ve built a fully functional, responsive website, which is now starting to see a…

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Google’s Mobile-Friendly Algorithm: Everything We Know (So Far)

There’s less than a month to go until Google’s ‘mobile-friendly algorithm’ launches. So, we’ve gathered all the facts you need to know about the new ranking factor that promises to be bigger than Penguin or Panda. This post is adapted from our free eBook, The Ultimate Guide to Google’s Mobile-Friendly Algorithm. Download your copy now,…

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Social Media News Roundup: The True Value of Facebook Video Ads

Amy Dugmore brings you the latest social media marketing news. Big stories this week include research into the value of Facebook video and a new expat targeting feature for Facebook advertisers, as well as Twitter, Vine and Tinder newsbits. Nielsen Study: Even Three-Second Video Views Have Value on Facebook We’re all familiar with the 30-second…

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Case Study: The Rise of Gtech (and How We Helped Them Grow)

If you hadn’t heard of Gtech 12 months ago, you almost certainly have now. 2014 was an incredible year for the British brand, which designs and manufactures cutting-edge vacuum cleaners, power tools and garden tools. The strength of its innovative product line – and some shrewd marketing moves – saw the company become the fastest…

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SEO News Roundup: WordPress SEO Plugin Vulnerability Puts Millions at Risk

Another week, another batch of search engine optimisation news from digital denizen Tom Williams. This week, he covers security flaws in the popular WordPress SEO plugin Yoast, Google’s new ‘Blocked Resources’ report in Webmaster Tools, and a whole lot more… Millions of Sites at Risk After Security Vulnerability Discovered in WordPress SEO Plugin A crippling…

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