Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Google Phantom Revealed As Core Algorithm Update

Tom Williams brings you the latest search engine optimisation news, including Phantom = core, updates on the Google Mobile First Index launch, news that the number of hacked sites continues to grow, and more. Google Phantom Confirmed As A Core Algorithm Update Google’s Gary Illyes has confirmed on Twitter that the much talked about Phantom…

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B2B & LinkedIn: How To Use Paid Social Media For Lead Generation

Paid search specialist Alison Humphries shares her best practice guidance to setting up and managing LinkedIn campaigns for B2B companies. If it is your aim to put your business in front of industry, thought and next generation leaders, then there’s only one platform to choose – LinkedIn. The world’s largest professional network, LinkedIn has more…

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SEO News Roundup: Questions of an Update Arise After Changes to Link Spam Targeting

Tom Williams brings you the latest news from the world of SEO, including changes to link spam targeting, confirmation that Google won’t reveal the identity of discredited links, and more. Changes to Link Spam Targeting Fluctuations in visibility on sites using aggressive link building tactics have led many to believe that an algorithm update has occurred….

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SEO News Roundup: Webmasters Highlight Potential Google Update

Tom Williams runs through this week’s search engine optimisation news, including details of a potential new Google algorithm update, DuckDuckGo serves up 10 billion searches, Google confirms no more numbered updates for Penguin, and more. Is Another Google Algorithm Update On The Cards? Webmasters are talking of ranking and traffic changes from Google, according to…

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How To Integrate Your Marketing Communications in 2017

Integrating your marketing communications activities in 2017 Given the increase in importance of digital marketing activities to reach and influence our audiences, we have naturally seen the creation of new roles in businesses to manage them because of the specialist skills needed. You can’t manage or control search marketing or marketing automation if you don’t…

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google AdWords’ latest update to ad extensions, an update to Facebook’s dynamic ads, and the introduction of mid-roll ads to video sharing platforms. Google AdWords Announces Extension Updates In January 2017, Google announced updates to two types of AdWords extensions: location…

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SEO News Roundup: Interstitial Ad Penalty Arrives

Tom Williams runs through this week’s SEO news, including new mobile penalties, confirmation Google is still sending out manual actions post-Penguin, and more. Intrusive Interstitials Penalty Rolls Out Having released a statement forewarning its arrival back in August 2016, Google confirmed the roll out of the intrusive interstitials penalty on 10 January. The penalty is designed…

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