Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Introducing Google Lens

Tom Williams brings you the latest search engine optimisation news, including the unveiling of Google Lens at I/O 2017, changes to featured snippet listings, better AMP analytics, improvements to Fetch and Render, and more. Google Launches New Visual Search Tool At I/O Google unveiled a new search tool at its I/O 2017 annual developer festival…

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SEO News Roundup: Google Algorithm Update

Lisa Coghlan brings you the latest search engine optimisation news, including a potential Google algorithm update, multi-user functionality for Google Home, and changes to video search and image search. Ranking Fluctuations Indicate Google Algorithm Change Did your rankings see noticeable changes on 17 and 18 April? If so, you may have been affected by a…

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PPC News Roundup: Google Announces Cross Device Remarketing Launch

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including cross device remarketing coming to the Google Display Network, video ad updates on Snapchat and Twitter, and possible changes to Quality Score reporting metrics in AdWords. Cross Device Remarketing Available On GDN Mid May Cross device remarketing will be available on…

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SEO News Roundup: Bug Affects Google Link Report

Tom Williams brings you the latest search engine optimization news, including details on the Google Link Report bug, how to submit your URL to Google, featured snippets selector updates, mobile-first launch, and more. ‘No Data Available’ on Google Link Report On 7 April, the Google Search Console link report bugged out, showing ‘no data available’…

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Getting the Right Balance of Paid, Owned and Earned Media

Dr. Dave Chaffey details the need for ‘always on’ media and how to reach users at each stage within the lifecycle marketing model, filling the gaps by using specific SEO, and social media marketing tactics. One of the biggest changes in marketing over the last decade has been how digital marketing has introduced new, low-cost…

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ClickThrough Marketing Now Official AdRoll Partner

ClickThrough Marketing’s Paid Search team continue their commitment to innovation and industry-leading expertise, with official AdRoll Partner status. The paid search team at ClickThrough Marketing constantly strive to stay on top of their game, including qualifications and certifications in every relevant field. For our latest achievement, we are proud to announce that we have become…

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