Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

ClickThrough Marketing Blog Image

How to Master an Email Marketing Campaign

Adam Stokes offers his top tips for creating email marketing campaigns that grab attention while also meeting legislative and technical standards. Email marketing is a tricky thing. If you’re interrupting anyone from their day to day activities, especially to try and sell them something, it has to be meaningful enough to grip their attention. Too…

ClickThrough Marketing Blog Image

PPC News Roundup: New AdWords Features for Black Friday and Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including Christmas ad features from AdWords, real world testing for new ad campaigns in AdWords, and Bing reintroduces image ad extensions in beta. AdWords Launches New Christmas and Black Friday Ad Features Google has introduced two new AdWords features ahead of Christmas. The…

ClickThrough Marketing Blog Image

SEO News Roundup: Google Trials App-Only Content on Mobile Search

Adam Stokes looks at the latest search engine optimisation news, including disruptions to Google Search Console data, the introduction of live blogging updates, and a reimagined Google+. Google Trials App-Only Content on Mobile SERPs Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android…

ClickThrough Marketing Blog Image

How To Increase PPC Conversions With Remarketing This Christmas

With the holiday period fast approaching, and Black Friday just around the corner, now is the perfect opportunity to supplement your overall PPC Strategy with a quick win. Anisha Birdi offers her advice on how to maximise on opportunities with Remarketing Lists for Search Ads If you’re not currently using Remarketing Lists for Search Ads…

ClickThrough Marketing Blog Image

ClickThrough’s Ultimate Proofreading Checklist

Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. Keeping copy squeaky clean isn’t the most exciting task in the office, but it’s one that is absolutely necessary and one that can set you apart as a…

ClickThrough Marketing Blog Image

SEO News Roundup: Bing Gets Mobile Friendly

Lisa Coghlan looks at the latest search engine optimisation news, including Bing’s new mobile friendly testing tool, Google sees continued growth from mobile ads and Yahoo introduces new look and features on Firefox. Bing Introduces Mobile Friendly Testing Tool Bing has announced its new mobile friendliness tool – a year after Google’s tool was launched….

ClickThrough Marketing Blog Image

Social Media News Roundup: Instagram Partners Up

Lisa Coghlan brings you all the latest social media marketing news from the past seven days, including Instagram’s new Partner Program, Pinterest introduces visual search tool, Facebook Live now open to subscribers, and LinkedIn hits 400 million members mark. Instagram Partner Program Unveiled Instagram has launched its own Partner Program, with which companies have been…

ClickThrough Marketing Blog Image

Best Practice Pagination: All You Need to Know

‘Pagination’ is an element that will have confused many people over the years and knowing what’s best can be difficult. Well, Tom Williams is here to fill in the blanks and provide all the essential information needed when implementing pagination. What is Pagination? ‘Pagination’ is the procedure of separating a document into separate pages, whether…

Blog Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.