Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO Weekly Roundup: Pirates, Robots and Mobile Search

Another week, another raft of developments in search engine optimisation. Here are five big stories that have gotten us thinking over the last seven days. Pirate Sites Sink as Google Rolls Out New Version of its Anti-Piracy Algorithm After criticism of its anti-piracy efforts from the likes of James Murdoch, Google announced on Friday, October…

ClickThrough Delivers Digital Marketing Training for AIA

The AIA life insurance group recently asked ClickThrough’s CEO to deliver best-practice content marketing, social media, PPC and SEO training in Singapore. Here’s our travel report… Phil Robinson, our founder and CEO, recently returned from a jaunt to Asia. But despite his ‘I’ve-just-been-on-holiday’ grin and his armfuls of souvenirs, his trip was decidedly business related….

PPC/CRO: ClickThrough Boosts Conversions by 300% for Apple Training Academy

ClickThrough recently worked with Apple Training Academy to tackle a decrease in PPC conversions after a website redesign. With ClickThrough’s help, the training provider boosted conversions across all campaigns by 133% – with one campaign’s conversions rocketing by more than 300%! The Challenge Apple Training Academy is a family-run business that specialises in quality short…

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5 Quick Tips to Boost Your Content Marketing Strategy

Last week, two of our top experts delivered an in-depth workshop session on search and content marketing at Smart Insights’ Digital Impact 2014 conference. Big thanks to Dave Chaffey, ClickThrough’s insights director and Smart Insights editor – not to mention all those who took part in the workshop! In case you couldn’t make it yourself,…

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The Good, The Bad and The Ugly: How Google Defines Link Schemes

Make sense of Google’s Webmaster Guidelines with our in-depth guide to link schemes. We’ll help you discover which links are worth pursuing, and which could land you with a hefty penalty! Google has many personalities. Depending on who you ask, it’s either a tough lawmaker, a master magician, or just a big company with a…

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