Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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PPC News Roundup: AdWords To Support Remarketing To YouTube Viewers

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords supporting remarketing to YouTube viewers, Facebook’s ad placements across alternative platforms, and 7 brand new AdWords interface features. Latest From Google AdWords: New Support System In Place For Remarketing To YouTube Viewers Google has now leveraged the ability to remarket search ads for…

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SEO News Roundup: Another Google Search Algorithm Update?

Tom Williams brings you the latest search engine optimisation news, including another potential Google algorithm update, best practice advice on canonicals, new Google schema on image searches, and more. Did Google Update Its Search Algorithm? Did your rankings fluctuate on the weekend of 8-9 July? Barry Schwartz of Search Engine Roundtable believes there was another…

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ClickThrough First in the World to Uncover Magento 2 Bug

New platform, new challenges. And new solutions, thanks to our quick-thinking web development team. Developers here at ClickThrough were quick to respond when they were first to uncover a new bug in the Magento 2 ecommerce platform. Magento 2 is the reborn and revamped version of the successful ecommerce software. We at ClickThrough have long…

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PPC News Roundup: AdWords New Headline Creator

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords testing a new headline feature, paid search pulling ahead of organic for summer goods, and Facebook introducing video to Dynamic Ads.  AdWords Tests Auto Create Ad Headlines Google AdWords has introduced a new feature to help advertisers create ad headlines…

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CRO News Round Up : Data – A Powerful Tool in Conversion Strategies

Richard Chapman rounds up the latest in CRO advice, including how data can be used to influence buyers, define your messaging strategy, and how it can be used as currency in those top of the funnel interactions. Using Data to Influence Reluctant Buyers How do you convince your prospective customer that your product is right…

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SEO News Roundup: Google Algorithm Update

Tom Williams brings you the latest search engine optimisation news, including rumours of another Google algorithm update, a new look for Google News, Whiteboard Friday, and more. Did Google Run A Large Search Algorithm Update? Has your site seen huge fluctuations in rankings recently? It seems Google started rolling out a large search algorithm update…

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SEO News Roundup: Google Offers Mobile-First Prep Advice

Tom Williams brings you the latest search engine optimisation news, including Google’s advice on prepping a site for mobile-first, the launch of job posting structured data, and more.  Go Responsive Before Mobile-First Roll Out Google’s webmaster trends analysts, including John Mueller and Gary Illyes, have been offering webmasters advice on preparing a website for the…

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SEO News Roundup: Free The Featured Snippets

Tom Williams brings you the latest search engine optimisation news, including a stop on featured snippets reporting, delays on mobile-first launch, the 2017 SEO Period Table is released, and more. Google: Internal Politics Stops Featured Snippets Reporting Google may have been testing a Search Analytics tool for featured snippet reporting, and may even have put…

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PPC News Roundup: Google AdWords Launches ‘Maximise Conversions’

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Maximise Conversions from Google AdWords, Instagram adds Click-To-Messenger ads, Snapchat hit by low quality ads and AdWords uses machine learning to track purchase intent. Google AdWords’ New Feature Manages Auction Bids Google AdWords unveiled a new bidding feature at the end…

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