Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Social News Roundup: Newsfeed Changes Coming To Facebook

Amy Dugmore brings you all the latest social media marketing news from the past seven days, including changes to the Facebook news feed, WhatsApp reaches one billion, and Twitter expands in 23 countries. Changes To What You See On Your Newsfeed From Facebook Google’s isn’t the only algorithm digital marketers need to keep up to date…

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Google Promotes Secure Browsing Across All Websites

Google appears to be taking another step in encouraging all websites to adopt HTTPS, also known as secure browsing. Google computer security expert, Parisa Tabriz, hinted that the Chrome browser will soon display a padlock with a red X on all pages that are delivered over unencrypted connections. The current display settings on Google Chrome…

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SEO Jargon Buster – Part Two

Lisa Coghlan provides part two in this SEO Jargon Buster series: jam-packed with industry terms that you may come across in the complex world of SEO. Missed part one? Check out the link at the end of this post. We continue on our journey to demystify the terminology behind SEO as we take a look…

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Facebook Algorithm Now More Influenced By User Feedback

Pages owners take note. Asking for more clicks and likes on your Facebook page will not necessarily make for good visibility. From February, Facebook’s news feed algorithm will more prominently rely on surveys and user feedback to determine your page’s visibility in news feeds, as opposed to likes and shares. Facebook stated: The actions people…

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SEO News Roundup: New Google Webmaster Guidelines

Tom Williams looks at the latest search engine optimisation news, including the latest Webmaster Guidelines from Google, how to handle algorithm updates, and insights from the recent Search Engine Roundtable. Google Rolls Out New Webmaster Guidelines Google released its latest Webmaster Guidelines at the end of January. The update includes new guidelines of HTTPS, with…

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Social Media News Roundup: Former Apple PR Executive Heading To Twitter?

Adam Stokes breaks down the week’s latest social media news, including changes in management over at Twitter, as well as updates for Snapchat and Facebook. Ex Apple PR Executive to Lead Twitter Communications? Twitter are said to be interested in hiring Natalie Kerris, former PR Executive at Apple, to lead their communication unit. Having worked on various launches,…

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E-Commerce News Roundup: Moltin Takes On Magento

Richard Plant takes us through the week’s latest e-commerce news, including new software on the block, Moltin; what e-commerce can learn from peak seasons; and Aldi’s breakthrough into online. Moltin to Challenge Magento and Shopify New software on the block, Moltin, has just raised $2 million (£1.4million) in seed capital to develop its new e-commerce product, a…

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