Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Introducing ClickThrough’s New Social and Creative Strategist

Amy Dugmore, social and creative strategist, joined the ClickThrough team on November 17. She took a few minutes to talk us through her qualifications and experience, and her love of Hemingway. What does your role at ClickThrough involve? At the moment, I’m developing new strategies for our clients to help them get the most out…

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SEO Weekly Roundup: The Rise of the Infinite Penguin

Welcome to our weekly roundup of search engine optimisation news, compiled by digital executive Tom Williams. First on the agenda this week: Google’s decision to switch to ‘continuous’ Penguin updates. Penguin to Switch to Continuous Updates Google has confirmed that Penguin, its link-focussed webspam algorithm, is switching to continuous updates. In other words, Penguin 3.0…

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What Google Says About Penguin, Panda and Other Penalties

Among SEOs, there’s an enduring myth that Google doesn’t give much away in regards to its penalty processes. But although Google remains guarded over its ‘secret sauce’, it has provided useful statements about its webspam penalties on numerous occasions. In this post, digital account manager Jordan Moxham collects six of Google’s most enlightening quotes… Enjoy…

PPC: How a Two-Minute Change Helped Cover My Cab Increase Conversions by 25%

ClickThrough recently developed a PPC forecasting tool to show clients how they could enjoy better ROI by increasing budgets. In this case study, we explain how the tool helped Cover My Cab increase conversions by 25% with a change that took a matter of minutes… Background Cover My Cab has more than 30 years’ experience…

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You Make My Dreams: A Special Movember Surprise! (VIDEO)

ClickThrough did Movember. Then this happened… As you might have gathered, four of us at ClickThrough Marketing have been taking part in Movember. In other words, we’ve been growing and grooming moustaches to help raise awareness of men’s health issues like prostate cancer. The ‘staches have gone now. But to say a big THANK YOU for…

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SEO: Try Our Six-Step Google Link Penalty Recovery Workout [INFOGRAPHIC]

Our SEO infographic shows you how to sweat out those toxic links and tone your link profile. Banish Penguin penalties and get Google-compliant in just six steps! Like this? Learn everything you need to know about Google link penalties, including recovery and safeguarding techniques – download your FREE link removal guide now. Already suffered the…

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