Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Web Development “Fails” That Affect SEO Performance

Our Head of SEO, Jade Coleman, highlights some common Web Development Fails that affect SEO Performance. The technical SEO team here at ClickThrough Marketing spend their time site scanning, auditing websites and planning for website migrations. This ensures our clients’ websites are technically sound, and have great foundations to build on with our organic SEO…

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CRO News Roundup: Why Best Practice Could Be Bad For Business

Richard Chapman outlines the latest in CRO news and advice, including why best practices can be a killer for your business. Why Following Best Practice Could Be Bad For Business Are you currently relying on ‘best practices’ to get you through? As a marketing professional, it’s easy to see why best practice processes have a…

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SEO News Roundup: Character Extension For Google Search Results Snippets

Tom Williams details the latest SEO news, including Google’s character extension for search results snippets. Character Extension For Google Search Results Snippets The maximum character length for search results snippets has been extended to 320 characters. A member of the Google team confirmed to Barry Schwartz: We recently made a change to provide more descriptive…

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Warming Up Cold Leads – B2B Edition

Alison Humphries details ways in which you can reach out to your “cold” leads, and the processes you can go through to warm them up and improve engagement from a B2B perspective. Leveraging LinkedIn LinkedIn is a great platform to openly communicate with a B2B target audience, as it’s easy to reach them through the…

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ClickThrough Raises £590 For Diabetes UK

Last month, the ClickThrough Marketing team played a mixed netball match in exuberant fancy-dress to raise money for Diabetes UK. Tuesday 14th November 2017 was World Diabetes Day, and in recognition of people suffering with diabetes, the ClickThrough team played a netball match… in fancy-dress! Our efforts in the match were in aid of helping…

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PPC News Roundup: Google Shopping Ads Enhanced With New Features

Rachel Poole and Sarah Kemp detail the latest paid search industry news, including new features that enhance Google Shopping ads. Google Shopping Ads Enhanced With New Features To enable its users to discover, compare and research products in a seamless manner, Google has updated Shopping Ads, giving them a set of new features that enhance…

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Are AMP Pages Relevant For You?

A couple of years ago when these launched, the answer would probably have been a resounding ‘no’, since Accelerated Mobile Pages (AMP) were targeted initially at publishers serving content within Google News to users on smartphones. The aim for Google, as often is the case, was to improve experience for their users, by improving speed…

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SEO News Roundup: Google Warns Webmasters Against Misleading Event Markup

Tom Williams outlines the latest in SEO news and updates, including Google warning webmasters of event markup misuse, ongoing testing of snippet length, the use of Hreflang and mobile first indexing, and a Google Trends update. Google Warns Webmasters – Don’t Use Misleading Event Markup Google has warned webmasters not to use event markup to…

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Why Failing Is Good

Our Analytics and Conversion Executive Rob Berry gives us an insight into the workings of CRO, with regards to failing and testing. Find out why failing is good. In the day-to-day workings of conversion rate optimisation, research on visual intelligence and analytics data is vital. By harvesting data and making good, detailed observations, we can…

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Web Dev News Roundup: Google Developers Release Spatial Audio Kit

Zoe Adkins runs through this month’s Web Development news, including a spatial audio kit release from Google Developers, the latest security release from WordPress and a welcome to Linux 4.14. Google Developers Release Spatial Audio Kit Based on pre-existing technology from Google’s VR Audio SDK, the new “Resonance Audio” kit works across both mobile and desktop…

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