Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Social Media News Roundup: Twitter Adds Ranked Conversations to Mobile

Sarah McCay Tams runs through the latest in social media marketing news, including conversation ranking on Twitter, Snapchat drops Story Explorer on Live Stories, Pinterest updates business profiles, and more. Twitter Introduces Ranked Conversations to Mobile Twitter has introduced conversation ranking to its mobile app. Showing on desktop since summer 2015, the new conversation ranking…

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E-Commerce News Roundup: Mobile Search Increases On Black Friday

Lisa Coghlan outlines the latest news to come out of Black Friday and Cyber Monday sales in 2016, including increase in mobile shopping on Black Friday, Cyber Monday success, and an update on cart abandonment rates over the Black Friday weekend. Mobile Search Reaches New Heights On Black Friday According to new research from Adobe…

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SEO News Roundup: Google Reverses 10 November Update

Tom Williams runs through the latest search engine optimisation news, including Google’s reversal of the 10 November update, Google’s plan to give webmasters recommendations for the upcoming mobile-first index, additions to the Google Knowledge panel, and more Google Reverses Update from 10 November On 10 November, it seems Google launched an unconfirmed update that affected…

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Social Media News Roundup: Facebook Updates Metrics & Reporting Tool

James Allen runs through the latest in social media marketing news, including an update to Facebook Metrics & Reporting tools, Instagram’s video content update, Facebook’s closure of Atlas ad server, and more. Facebook Updates Metrics & Reporting On 16 November, Facebook updated its metrics and reporting tools to give “more clarity and confidence” about the…

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Google Changes LocalBusiness Schema

Google has reportedly carried out another update that affects structured data schema markup for LocalBusiness. The new change apparently means that LocalBusiness schema requires image and priceRange data fields to be in the schema markup. Any LocalBusiness schema that doesn’t include valid image or priceRange data fields will turn up an error. News of the…

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PPC News Roundup: Bing Ads Experiments With Dynamic Search Ads

Sarah Kemp and Rachel Poole bring you the latest paid search news, including the latest addition to Bing Ads, Google AdSense distances itself from fake news sites, and Google reveals new format for price extensions. Bing Ads Testing Dynamic Search Ads Bing Ads has been testing Dynamic Search Ads in the US. These ads will…

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Google Search Analytics Makes AMP Reporting More Granular

Google has updated its Search Console’s ‘Search Analytics’ section to make reporting for Accelerated Mobile Pages (AMPs) more granular. A new Google Search Console feature has brought more granular AMP reporting to the Google Search Analytics section. With the new update, publishers can filter between the performances of AMPs that show up in the rich…

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SEO News Roundup: Google’s Mobile-First Index Will Choose Desktop Over AMPs

Tom Williams runs through the latest in search engine optimisation news, including news on AMPs in Google’s mobile index, a new Google interface test, and Google’s new ‘On TV Soon’ box. Google Will Choose Desktop over AMPs in the Mobile-First Index Google’s Maile Ohye – at the State of Search conference – said that the…

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