Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Mobilegeddon Winners and Losers

Who won out from last week’s mobile-friendly update? Is Google doing enough to fight piracy? Why has your Search Queries report disappeared from Webmaster Tools? Tom Williams has the answers… Who Won Mobilegeddon? Wikimedia and Shazam, Apparently It’s been nearly a week since Google’s mobile-friendly update began rolling out, and despite tepid beginnings, we’re now…

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NAP Consistency: How Your Phone Number Can Impact SEO

You might have heard the term ‘NAP consistency’ thrown around, without really understanding what it means. Tom Williams has created this beginner’s guide to help you make sense of this SEO consideration, and understand why it’s so important for your search rankings. So, What is NAP Consistency? NAP is an abbreviation for ‘Name, Address, Phone…

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Social Media News Roundup: The Facebook Friend Zone

Is Facebook pushing brand Pages out of its ‘Friend zone’? Will Twitter’s latest troll-tackling measures have any impact? Amy Dugmore looks deeper into the latest social media marketing news… Facebook Tweaks News Feed Algorithm, Makes it Even Harder for Pages to Reach People Facebook has tweaked its News Feed Algorithm yet again. This time, three…

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Craghoppers, Hawkshead & ClickThrough: A New Adventure in Digital Marketing

ClickThrough Marketing is proud to announce that Craghoppers and Hawkshead have come on board as SEO and PPC clients. Hawkshead and Craghoppers are part of the Regatta Group of outdoor clothing brands, founded in 1981. Both have built solid reputations for quality and customer service, with Hawkshead specialising in innovative travel clothing, and Craghoppers offering…

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Is Mobilegeddon Overdue? 8 Facts That Prove We’re in the Midst of a Mobile Revolution

On the day Google’s mobile-friendly algorithm rolls out, senior content executive Oliver Pyper asks: “Is it really such a surprise?” Here, he collects eight facts, stats and quotes that prove the world is definitely ready for ‘mobilegeddon’. Want more advice on this topic? Download your FREE eBook: The Ultimate Guide to Google’s Mobile-Friendly Algorithm. Should…

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SEO News Roundup: Is Bing Planning Its Own Mobile-Friendly Algorithm?

Here’s Tom Williams’ weekly batch of search engine optimisation news. This week, he covers the possibility of Bing launching a mobile-friendly algorithm, lots of preparations from Google for its own algorithm launch tomorrow, the French senate’s desire to learn Google’s search secrets – and more! Is Bing Planning its Own Mobile-Friendly Algorithm? Search Engine Adds…

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Social Media News Roundup: Paid Social Ad Spend to Hit Nearly £36 Billion By 2017

Social superhero Amy Dugmore trains her sights on the biggest social media marketing news stories of the last week… Global Social Ad Spend to Hit Nearly $36 Billion by 2017 Advertisers will spend nearly $36 billion on paid social media advertising in 2017, a new report from eMarketer predicts. Spending is already expected to hit…

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