Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? Alison Booth and Amy Dugmore explain… While more and more brands are keen to explore the potential of social media marketing, knowing where to start can be a challenge. Should you invest in paid social media advertising? An organic strategy?…

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The Power of the SEO Headline

Lisa Coghlan explains the importance of headlines from an SEO and user perspective. Read on as she explains how introducing some psychological techniques into your writing can urge users to click. There is an unfathomable amount of content online, which makes it incredibly difficult for yours to stand out. With so much competition out there…

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SEO News Roundup: Bing’s Mobile-Friendly Update is On its Way

Everything search engine optimisation, everything newsworthy – brought to you by Tom Williams. Bing Follows Google’s Lead With its Own Mobile-Friendly Algorithm Remember when Bing started testing its own mobile-friendly labels in search results last month? Unsurprisingly, the Microsoft-owned search engine has taken the inevitable next step and announced its own mobile-friendly update. However, Bing…

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Social Media News Roundup: Domino’s ‘Emojigeddon’ Turns Twitter Into Pizza Paradise

From a storm of pizza emojis to a wave of new features from Facebook, Oliver Pyper looks at the week’s most exciting, informative and bizarre social media marketing new stories… Domino’s Pizza Does ‘Emojigeddon’ to Promote New Twitter Delivery Service Forget ‘mobilegeddon’, Domino’s Pizza has just single-handedly created ‘emojigeddon’. Starting Tuesday, the brand began tweeting…

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e-Commerce News Roundup: Euro e-Commerce Sector Faces EU Antitrust Probe

From EU antitrust investigations to a mobile usability crisis, Richard Plant uncovers the biggest e-Commerce news stories of the last month… European e-Commerce Market Faces Far-Reaching Antitrust Probe The European Commission is launching an antitrust investigation into the European e-Commerce sector, Computerworld reported last week. The probe aims to break down sales barriers between national…

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