Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

PPC/CRO: ClickThrough Boosts Conversions by 300% for Apple Training Academy

ClickThrough recently worked with Apple Training Academy to tackle a decrease in PPC conversions after a website redesign. With ClickThrough’s help, the training provider boosted conversions across all campaigns by 133% – with one campaign’s conversions rocketing by more than 300%! The Challenge Apple Training Academy is a family-run business that specialises in quality short…

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5 Quick Tips to Boost Your Content Marketing Strategy

Last week, two of our top experts delivered an in-depth workshop session on search and content marketing at Smart Insights’ Digital Impact 2014 conference. Big thanks to Dave Chaffey, ClickThrough’s insights director and Smart Insights editor – not to mention all those who took part in the workshop! In case you couldn’t make it yourself,…

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Is Your Business Making the Full Digital Impact?

In this month’s featured post, Dr Dave Chaffey looks at the challenges facing marketers when it comes to integrating digital and traditional marketing plans. What’s more, you can enjoy 25% off attendance to the 2014 Smart Insights Digital Impact conference, and get the latest insights into Digital Transformation from industry experts – including ClickThrough MD…

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