Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Google Trials App-Only Content on Mobile Search

Adam Stokes looks at the latest search engine optimisation news, including disruptions to Google Search Console data, the introduction of live blogging updates, and a reimagined Google+. Google Trials App-Only Content on Mobile SERPs Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android…

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How To Increase PPC Conversions With Remarketing This Christmas

With the holiday period fast approaching, and Black Friday just around the corner, now is the perfect opportunity to supplement your overall PPC Strategy with a quick win. Anisha Birdi offers her advice on how to maximise on opportunities with Remarketing Lists for Search Ads If you’re not currently using Remarketing Lists for Search Ads…

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ClickThrough’s Ultimate Proofreading Checklist

Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. Keeping copy squeaky clean isn’t the most exciting task in the office, but it’s one that is absolutely necessary and one that can set you apart as a…

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SEO News Roundup: Bing Gets Mobile Friendly

Lisa Coghlan looks at the latest search engine optimisation news, including Bing’s new mobile friendly testing tool, Google sees continued growth from mobile ads and Yahoo introduces new look and features on Firefox. Bing Introduces Mobile Friendly Testing Tool Bing has announced its new mobile friendliness tool – a year after Google’s tool was launched….

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Social Media News Roundup: Instagram Partners Up

Lisa Coghlan brings you all the latest social media marketing news from the past seven days, including Instagram’s new Partner Program, Pinterest introduces visual search tool, Facebook Live now open to subscribers, and LinkedIn hits 400 million members mark. Instagram Partner Program Unveiled Instagram has launched its own Partner Program, with which companies have been…

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Best Practice Pagination: All You Need to Know

‘Pagination’ is an element that will have confused many people over the years and knowing what’s best can be difficult. Well, Tom Williams is here to fill in the blanks and provide all the essential information needed when implementing pagination. What is Pagination? ‘Pagination’ is the procedure of separating a document into separate pages, whether…

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PPC News Roundup: AdWords Improves Cross-Device Reporting

Rachel Poole and Sarah Kemp bring us the latest paid search news, including new AdWords keyword-level cross-device conversion data, Bing launches Bing Ads Academy, AdWords rolls out more new features ahead of Christmas and Bing brings product ads to mobile. AdWords Introduces Keyword-Level Cross-Device Conversions AdWords has rolled out cross-device conversion data at a keyword…

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