Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Social Media News Roundup: Periscope Pops Up on Android

In this week’s Social Media Marketing News roundup Amy Dugmore covers Periscope’s launch on Android – including its new to Android features, considers the importance of Instagram’s new email Highlights at driving user engagement and reviews 2015’s Social Media trends so far Periscope Launches on Android with Added Features Twitter’s Periscope video broadcast app went…

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Creating Content Calendars – the Magazine Editor’s View

ClickThrough Marketing’s new blog content manager, Sarah McCay, gives her insight into creating a successful content calendar pulling on her experience working in the magazine sector An experienced B2B magazine editor, I am now navigating a path in digital content, and enjoying the challenge of learning a new take on a traditional profession. Digital content…

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CRO News Roundup: Yahoo’s Apple Watch Analytics, Google’s Hackathon & May’s Best Blogs

The latest conversion and analytics news stories and this month’s most useful blogs – collected by CRO manager Richard Chapman. Yahoo Mobile Developer Suite Now Includes Apple Watch Analytics Yahoo has updated its Mobile Developer Suite to help developers understand how their apps are performing on Apple Watch. Announced earlier this month, the new analytics…

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? Alison Booth and Amy Dugmore explain… While more and more brands are keen to explore the potential of social media marketing, knowing where to start can be a challenge. Should you invest in paid social media advertising? An organic strategy?…

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