Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Social Media News Roundup: Paid Social Ad Spend to Hit Nearly £36 Billion By 2017

Social superhero Amy Dugmore trains her sights on the biggest social media marketing news stories of the last week… Global Social Ad Spend to Hit Nearly $36 Billion by 2017 Advertisers will spend nearly $36 billion on paid social media advertising in 2017, a new report from eMarketer predicts. Spending is already expected to hit…

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e-Commerce News Roundup: UK e-Commerce Growth Slows, But Travel Sector Skyrockets

From slow growth to Shopify’s success, via grazing goats and dodgy reviews – Richard Plant covers the key pieces of e-Commerce news from the past four weeks. UK e-Commerce Growth is Bad News for Retailers, Except Travel Agents After enjoying record-breaking sales in 2014, the UK e-Commerce market has slowed to single-figure growth in Q1…

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How to Make Sense of Google’s Mobile Usability Errors (Part 2)

With just days to go until Google’s mobile-friendly algorithm launches (April 21), we take a look at three more mobile usability errors, and show you how to fix them – fast. This post is adapted from our free eBook – The Ultimate Guide to Google’s Mobile Usability Algorithm. A few things before we start. If…

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SEO News Roundup: Panda & Penguin News, Google’s Antitrust Troubles & More

Tom Williams has the scoop on the latest SEO news to hit the web… Google Panda and Penguin Algorithms Still Rely on Manual Data Pushes Google’s Panda and Penguin algorithms are still updated through manual data ‘pushes’, a Google employee has confirmed. Some had speculated that the webspam algorithms were now fully integrated with Google’s…

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Social Media News Roundup: Facebook Divorces, Bored Bankers and a Twitter Buyout?

In a bumper social media marketing news roundup, Amy Dugmore covers Facebook divorces, SnapChat blunders, Twitter buyout rumours and much more… Now You Can Serve Divorce Papers Via Facebook In a landmark case, a New York judge has ruled that a woman can use Facebook private messages to serve divorce papers. The ruling, reported in…

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3 Top Tips For Inventing Inspiring Infographics

Do you want to create an infographic but don’t know where to start? Read on as Charlotte Howell reveals her top tips and considerations for producing an inspiring infographic. Infographics or information graphics are a captivating way to present or explain, complex facts or figures, quickly and effectively. What makes infographics truly effective is their…

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How to Make a Mobile-Friendly Website That Google Will Love [Infographic]

With Google’s new mobile-friendly algorithm just around the corner, it’s never been more crucial to ensure your website caters to mobile users. But this algorithm isn’t like Panda, Penguin, or any of Google’s other updates – it’s an entirely different beast. Check out our infographic below to discover how the mobile-friendly algorithm will look, work…

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