Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Google AdWords Tests Overall Health Score

Google is testing a new feature for AdWords that gives campaign owners an insight into whether they are succeeding or not. The feature in testing is a campaign overview. It can be located in the Opportunities tab in AdWords, and has been introduced to give campaign owners an “Account Health Score for Search.” Search Engine…

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How A 12-Month Paid Search Forecast Can Boost Your e-Commerce Revenue

Zoe Bates takes a closer look at forecasting paid search ROI and offers her best practice advice for creating, monitoring and maximising on your PPC forecast to generate more online revenue. Most businesses need their forecasting to follow their financial year. It makes sense, as you can also map out seasonality and, over time, work…

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Social Media News Roundup: Pinterest Debuts Click-to-Play Video Ads

James Allen brings you the latest in social media marketing news, including Pinterest’s new ad feature, Facebook’s most recent change to the Newsfeed, Instagram’s new Video Events, and more. Pinterest Rolls Out New Mobile Video Ads In 2015, Pinterest rolled out a lite version of video ads for mobile Pinterest users. Now, in August 2016,…

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SEO News Roundup: Google My Business Adds New Insights

James Allen brings you the latest in Search Engine Optimisation news and advice, including Google’s attempt to further personalise Google Now, a complaint to Google from TripAdvisor and Yelp, and Google’s latest update to Chrome. Google My Business Adds New Insights Google has added a new insights feature to its My Business program. These enhanced…

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Social Media News Roundup: Facebook Publisher Pages Down on Organic Reach

James Allen brings you the latest in social media marketing news and advice, including Facebook’s organic reach shortfall, Snapchat’s increase in ad frequency, the release of Twitter Moments, and more. Facebook Publisher Pages Fall Short Of Organic Reach Target Facebook publishers’ organic reach has been decreasing throughout 2016 and is currently failing to show any…

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New AdWords Interface Rolls Out

Google has confirmed that the new AdWords’ interface has been rolled out to all users. In March 2016, Google announced that changes would be made to the AdWords’ interface, with the intention of making it easier to navigate. On 10 August 2016, Google rolled out the update, and some users began to see the brand…

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SEO News Roundup: Google AMPs Enter the Search Results

Tom Williams brings you the latest in search engine optimisation news and advice, including AMPs move to the SERPs, Google’s algorithm update, a new Google help document, and more. AMPs Make Their Way to SERPs Google’s Accelerated Mobile Pages (AMPs) were initially available in Google’s “Top Stories” section.  However, Google has now announced that AMPs…

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