Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO Weekly Roundup: Google Edges Towards New Algorithm, Predicts Disappearance of Internet

This week, Google has provided what may be its strongest signal yet that it plans to introduce a new mobile usability ranking algorithm, whilst its executive chairman Eric Schmidt predicts that the Internet is on the road to disappearing altogether. Tom Williams dives deeper into these stories, and shares three more pieces of exciting SEO…

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Social Media Weekly Roundup: Hoaxers Beware – Facebook is Getting Tough

Catch up on the latest social media marketing news, brought to you by social and creative strategist Amy Dugmore. This week, Facebook hates on hoaxers, Twitter gets a bit Facebook-y, and a South Yorkshire town sees the bright side of a parody campaign. Facebook Cracks Down on Hoaxes and Spam in Latest News Feed Tweak…

Web Development Case Study: All Smiles for Helping Hands

Home care provider Helping Hands asked ClickThrough Marketing to create a responsive, user-friendly website to cater for its growing mobile audience. In this case study, we show how our unique 35-step web build process helped Helping Hands fall in love with its website all over again… Background Helping Hands is an award-winning provider of live-in…

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PPC Weekly Roundup: The State of Paid Search in Europe and the US

In this week’s paid search news roundup, Tom Kwei shares some interesting insights into PPC performance in Europe and the US – plus expert tips and techniques from across the web. Spend Gap Between Desktop and Smartphones Decreasing in US PPC Market The digital marketing intelligentsia have been heralding 2015 as the year mobile breaks…

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Content Marketing: The Ingredients of a Great Editorial Calendar

Last week we looked at the importance of using editorial calendars (or content calendars) to structure and report on your content marketing strategy. In this post, we show you the essential elements that make up an effective editorial calendar. With these five elements in place, you can plan, collaborate, measure success and get your content…

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SEO Weekly Roundup: Google Knowledge Graph Now Appearing On 25% of Searches

For this week’s SEO news roundup, Tom Williams shares mobile content discovery insights, Google News updates, and a whole lot of Knowledge Graph… Google Knowledge Graph Now Reportedly Showing for 25% of Searches Google’s Knowledge Graph is now showing on roughly 25% of searches, according to Steven Levy, writing at Medium. In an in-depth article…

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Social Media Weekly Roundup: Facebook Wants In To Your Office

Here’s our latest social media marketing news roundup, compiled by social and creative strategist Amy Dugmore. This week, Facebook finally announces its business-focussed social network, some genius or other creates a ‘Choose Your Own Adventure’ on Twitter, and more… Facebook at Work: Coming to a Workplace Near You Facebook has finally confirmed its much-discussed business-focussed…

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6 Reasons Your Content Strategy Needs an Editorial Calendar

If you’ve made efforts to engage with content marketing, but haven’t seen measurable results, it might be time to improve your planning and documentation processes with an editorial calendar. In this post, Oliver Pyper shows you six reasons why editorial calendars are an essential component of a good content strategy. This post is adapted from our…

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