Online PR

Read about our latest thoughts, news, opinions and ideas.
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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Black is the new green: Is Google News a less colourful place to be in 2013?

Google has updated the way it displays results in Google News. Results from searches in Google News no longer return with the site name in eye-catching emerald text. Google used to show the site name in green under the classic blue URL link. But now, attention-grabbing green has been replaced by a dull black tone…

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ClickThrough Marketing’s end-of-year roundup

Wow, is it the end of another year already? We’ve done so much stuff in 2012, and we wanted to share some of our favourite moments with you – with a handy infographic! Print it out and keep it in your pocket, if you like. And scroll down for ClickThrough copywriter Oliver Pyper’s take on…

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My top tips for writing a good company blog

It’s estimated that 95% of blogs are abandoned: left to rot, forgottten. These blog ghosts can haunt a company. Businesses which start a blog, but fail to update it, are advertising their lack of commitment to customers. It’s just not worth starting a blog, if you’re not able to see it through. Here, ClickThrough copywriter…

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ClickThrough team gains another Google AdWords qualification

Another member of the ClickThrough Marketing team has aced their Google AdWords qualification: and they don’t even work on SEO or PPC campaigns. Neil Paterson, web development manager, is usually tasked with performing technical jiggery-pokery on websites. But as ClickThrough strives to get all staff to pass exams in Google’s products, Neil has become the…

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Top Tips for Clever Christmas Content Marketing

Content marketing ideas for Christmas 2012 – with free webinar video! ClickThrough Marketing has invested heavily in content this year: hiring three qualified journalists and a creative writer to form an in-house team focussed on producing top-quality content. We were ahead of the game, as the SEO industry has suddenly turned to content marketing in…

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Consumers gain a new weapon to bring corporates to task

There are far too many examples of brands and companies attempting to hide information from consumers and being caught out. The reality is that honesty in business, as in all other aspects of life, is essential. Especially in these days of the Internet where it is surprisingly easy for the diligent, upset or just plain…

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How to make a loss with marketing – the Groupon way

There have been a number of horror stories over the years about companies who have misjudged their marketing campaigns and ended up seriously out of pocket. For anyone who has studied marketing, you are probably aware of the Hoover disaster that cost the company £48million. It was a simple concept – buy a Hoover worth…

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ClickThrough Welcomes Alistair Harris to Content Team

In this team member profile we meet with Alistair Harris, Online Copywriter, to get his take on online PR and content creation, the rapid change in journalism, and  which Sam Mendes film floats his boat. Who are you? – Alistair Harris, Online Copywriter at ClickThrough. When did you start at ClickThrough? – Start of June…

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