Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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SEO & Reputation Management

Many of us have experienced the results first hand of a website showing above ours in the search engine results that is less than complimentary about our business, products, employees, customer service and so on. This obviously can cause havoc with potential and existing customers, brand reputation, enquiries and sales figures, etc. Generally what happens…

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Adios email?

If you are using email marketing as a regular marketing strategy, it may be time to re-assess its performance vs cost. Firstly, the recession means that as many people lose their jobs, often without warning, your email list can quickly become out of date and therefore unresponsive. Secondly, many people, of all ages, are now…

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The power of arithmetic series and t-shirts

Interesting marketing model here at iwearyourshirt.com which bears a little thought. Jason is selling off the chance for companies to buy a promotional day from him, or individuals to wish someone happy birthday in an unusual way. This isn’t the first time this has been done, as Chris Pirillo of Lockergnome fame did this several…

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