Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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Content Marketing: The Ingredients of a Great Editorial Calendar

Last week we looked at the importance of using editorial calendars (or content calendars) to structure and report on your content marketing strategy. In this post, we show you the essential elements that make up an effective editorial calendar. With these five elements in place, you can plan, collaborate, measure success and get your content…

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6 Reasons Your Content Strategy Needs an Editorial Calendar

If you’ve made efforts to engage with content marketing, but haven’t seen measurable results, it might be time to improve your planning and documentation processes with an editorial calendar. In this post, Oliver Pyper shows you six reasons why editorial calendars are an essential component of a good content strategy. This post is adapted from our…

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7 Copywriting Habits That Need To Be Thrown On the Fire

It’s Bonfire Night tonight. For our confused readers outside the UK, Bonfire Night is a centuries-old celebration where us Brits wrap up warm, watch fireworks and make big fires. The celebratory mood has got me thinking. If I could make an imaginary bonfire, capable of burning concepts, as well as wood, which copywriting bad habits…

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5 Quick Tips to Boost Your Content Marketing Strategy

Last week, two of our top experts delivered an in-depth workshop session on search and content marketing at Smart Insights’ Digital Impact 2014 conference. Big thanks to Dave Chaffey, ClickThrough’s insights director and Smart Insights editor – not to mention all those who took part in the workshop! In case you couldn’t make it yourself,…

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Which Content Types Are Most Popular in My Sector? 4 Tools for Reviewing Content Marketing Effectiveness

Backlink analysis tools were the mainstay of the SEO analysis toolkit a few years back, before we discussed a more integrated approach to SEO including content marketing and social media marketing. Backlink analysis services such as Moz Open Site Explorer, Majestic SEO and Google’s own Webmaster Tools are still important in benchmarking the authority of…

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How Can We Put a Value on the SEO Benefits of Content Marketing?

In this month’s featured post, Dr Dave Chaffey looks at a few methods for attributing value to content marketing campaigns. With the increased focus on content marketing and the investment needed to compete, it’s natural that more people are questioning the returns from content marketing. This was the case in the recent ClickThrough webinar I…

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Don’t Stop Me Now! There is a Future in Guest Blogging

Has Matt Cutts put the boot into guest blogging? Dr Dave Chaffey doesn’t think so. It’s still a powerful digital marketing technique, he says – but if you’re churning out low-quality content to irrelevant blogs, it’s time to sharpen up your quality standards. The rising popularity of content marketing received a setback in January with…

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