Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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Content Marketing: What We Can Learn From Howard Gossage

ClickThrough copywriter Oliver Pyper has been inspired by some fantastic content marketing campaigns recently. But, he argues, there are still some pointers we could take from one of the shrewdest marketers of 50 years ago. Some stunning content marketing campaigns have emerged in recent times. It looks like marketers have finally learnt how to use…

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Web Design and Content – Working Together From The Ground Up

It’s been common knowledge for a while – since Google rolled out its Panda algorithm, to be precise – that quality content is a vital component in SEO. Having an impressively designed website to accommodate that content is also extremely important. Here, we look at the relationship between the two, and why it’s important to…

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The Differences Between Good Web Content and Great Web Content

Having a website with great content can do much more than improve its ranking within search engines. The presence of well-written content can help a business to increase its reputation as a trusted authority, encouraging people to convert. Here, we take a look at the elements that make a great piece of content, and the…

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Five Ways To Make Great Web Content

Writing good copy and writing good copy for the web are somewhat different disciplines. Done well, web content entertains, engages and informs – encouraging social shares, driving leads and sales, and building trust in a site. In this post, we put forward a number of tips, tricks and techniques that copywriters can use to keep…

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Digital Marketing – What Not To Do

On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…

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A Post About Heading Tags

Confused by heading tags? Putting h1s in an h3-shaped hole? Well, it’s time to dig out your old school blazer, and sit quietly as ClickThrough’s senior online copywriter Oliver Pyper explains the basics of these essential HTML elements. No, the title’s not a formatting mistake. We’re going to get properly technical and talk about heading…

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