Digital Trends

Read about our latest thoughts, news, opinions and ideas.

Seth Godin points out what people really want from marketing

Seth Godin has written an article about the changes in marketing over the last couple of decades. Interestingly, as he was a large, corporate advertiser in his past life, he talks about the impact of the internet, and in particular, the growth of social media on advertising thinking to bring it round full circle to…

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Email newsletters

We have talked about the importance of sending an email newsletter and building a mailing list of your customers previously. Here are some more reasons to send a regular email newsletter out to your existing customers, and interested parties. The idea of the newsletter is to: a) inform customers and potential customers as concisely as…

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Dynamic URLs and SERPS

There has been considerable confusion recently about Google’s ability to index dynamic URLs, mainly due to Google’s blog post about static vs dynamic URLs For search engine optimisers as well as website owners, there seems to have been difficulties understanding exactly what Google is saying, and therefore what changes need to be made. In an…

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Using Google trends wisely

Google Trends is a tool which allows SEOs, online publishers, site owners, and many others to track what may be developing in the news, hot products etc and therefore produce keyword rich content that can pick up current traffic, or run campaigns that target hot topics. (However, it is based on searches and is…

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Social sites attract mobile users

According to a new online survey by ABI Research, two social networking sites stand out from the crowd when it comes to attracting mobile users. “The social network is increasingly becoming a central hub for communication across online and mobile domains for many consumers,” said Research Director, Michael Wolf. MySpace and Facebook are the two…

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Credit crunch? Not in internet marketing

A new report by Rackspace has found that many chief marketing officers are planning to spend their 2009 budget on online marketing rather than traditional ad media. Although the overall advertising spend in the US was found to be down this year, many have spotted that the online spend is up. Although it may be…

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Technorati’s State of the Blogosphere Report

Technorati have conducted interesting research into the blogosphere and produced the State of the Blogosphere 2008 Report. This comprehensive report highlights not only who are the bloggers, but also what they are blogging about, how to monetise blogs, and becoming brand advocates. Blogging is a very useful marketing tool for a business these days, and…

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Email Newsletters & Netiquette

Many companies send out regular print communications to their customers – brochures, new price lists, special offers, even a Christmas card. However, these print communications can prove expensive and not always effective. An alternative is to send out an email newsletter with links to your website to drive traffic to special offers, new and updated…

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