SEM Industry Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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Delicious leaves Yahoo!

The founders of Youtube, Chad Hurley and Steve Chen, have acquired delicious.com from Yahoo! All existing users are being asked to sign in to the service to give permission for bookmarks to be transferred to the new AVOS set-up. Social bookmarking continues to be an important feature for many, and can also influence your rankings…

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How to Respond to the Google Panda Update

You have probably heard about the impact of the Google Panda update hitting UK shores (well Google.co.uk) last week. If you missed it, we covered the US launch back in March. The update was designed to reduce the rankings of lower quality sites with a lack of original content and an abundance of ads. Article…

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Why Google can’t say that Twitter affects your Search Engine Rankings

“Social signals” seems to be the 2011 buzz term within SEO agencies and those who focus on integrated and holistic internet marketing techniques, such as social media, as well as SEO and PPC. There are ongoing experiments to see how tweets and retweets affect the rankings of pages eg over at SEOMoz. However, simply by creating a…

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Hot SEO Topics From Digital Cream

I recently took part at the Econsultancy Digital Cream event where client-side marketers discuss approaches to improve their digital marketing. I was moderating the SEO roundtable where we discussed the main challenges and opportunities marketers were seeing with their SEO. These were the main topics which were of interest to the 30 or so marketers…

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ClickThrough Marketing Do Red Nose Day 2011

Red Nose Day 2011 is finally here, and ClickThrough have done their bit with a sponsored facepainting session! It’s just part of a day of fun, with red nose home-baked cakes, competitions and even people wearing their pants over their clothes to secure some lovely Red Nose Day cash (yes, they were washed first!). Comic…

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Have Etsy taken “social” one step too far?

The breaking story today in the social world is the development at Etsy which has led to all buyers’ personal details and purchases being able to be searched by anyone. Whatever they have bought, and whenever they bought it. The theory behind the changes appears to be that people shop based on the recommendations of…

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Generating Traffic to Your Blog and Website

It is always a good idea to keep your website regularly updated, firstly for your site visitors and customers, and secondly for the search engines. However, maintaining a constant stream of traffic to your site beyond just the standard methods -search engine optimisation, Pay Per Click, email marketing, social media marketing, forum and article marketing…

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How to get Twitter Marketing right – Promoted Tweets

Eventbrite showed how to get Twitter marketing right during the SXSW event. SXSW is one of the main events of the geek calendar, and the place where Twitter, Foursquare and multiple other apps and services have made their name. Following on from the previous post about how NOT to do internet marketing via social media…

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The Inevitable Bing Backlash

The horrendous events in Japan have created an unexpected problem for Microsoft and their search engine, Bing. Whilst trying to be generous and offering financial aid to Japan, someone in the marketing department thought it would be an idea to publicise the donation on Twitter, with a promise of a $1 donation per Retweet of…

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