Google Advertising

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Google Launches Product Listing Ads in Image Search On Mobile

Google is adding Product Listing Ads to its Image Search function on mobile devices in the hope of making purchasing on mobile quick and simple, while also fending off increasing amounts of users heading straight to Amazon. Users have already told Google they want a feature that allows the use of Google Images as a starting point…

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Google’s New PPC Format Tests – A Whitewash for Organic Results?

ClickThrough paid search account manager Sam Thomas has been keeping her eyes on Google’s recent tests which flag paid search ads with a yellow ‘Ad’ symbol. Now, she’s ready to jump into the debate… Recently, Twitter user Paul Rogers pointed out that Google is running tests to display top-position paid search ads on a white…

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The PPC Benefits of the Display Campaign Optimizer

The Google Display Network is the biggest advertising network on the Internet. According to recent metrics, it allows webmasters to reach around 70 per cent of web users. Such huge reach can be considered a massive opportunity for advertisers. Read on to learn how to make the most of display advertising. Using the Display Campaign…

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