Read about our latest thoughts, news, opinions and ideas.
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John Newton Promoted to Chief Operating Officer at ClickThrough

In this team member profile we sat down with John Newton, Chief Operating Officer at ClickThrough  to chat about digital marketing,  his new role as COO and what he admires about the 2012 Olympic Bid. Who are you? – John Newton, Chief Operating Officer at ClickThrough. When did you start at ClickThrough? – I joined…

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George Chapple Starts New Role as Search Marketing Assistant at ClickThrough

This time we get the lowdown from George Chapple, Search Marketing Assistant at ClickThrough  to discuss paid search, his new job at ClickThrough and his band ‘Crash the Party’. Who are you? – George Chapple, Search Marketing Assistant here at ClickThrough. When did you start at ClickThrough? – I started full time in January 2011….

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Quick fixes for low quality pages post-Panda

Whilst the noise about the Google Panda update (previously called the Farmer update) is beginning to die down, there will still be many websites who should consider the value and quality of all their content and how this may reduce their chances of good listing in the SERPs. The obvious contenders may not be those…

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AdWords Automated Rules Ends Sleepless Nights

Martyn Wright, Implementation Manager at ClickThrough, reveals how Automated Rules will help marketers get a good nights sleep. News of a fairly major feature in Adwords has emerged today … Automated Rules. This new feature from the Google AdWords team lets you pause, activate or change bids at campaign, adgroup, keyword or ad level when certain criteria…

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11 Search Trends for 2011

In his final post of 2010, Dr Dave Chaffey predicts what he believes will be the major trends in search in 2011, including the importance of social media, understanding consumer intent, video search and local search. ________________________________________________________________ Well it’s that time of year to take stock of which marketing techniques were effective this year and…

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Why Search Marketing Agencies Celebrate Christmas In July

Are you getting into the Christmas spirit? Well, you’re 3 months too late! Not meaning to be harsh but any business wishing to cash in on Christmas should have all their plans laid out during that most unlikely of times – summer. Whether you plan a social media campaign, PPC or SEO, your agency should have…

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ClickThrough Welcomes New Paid Search Account Director

Zoe O’Neil Joins ClickThrough as Our New Paid Search Account Director Clickthrough Marketing are pleased and excited to announce the arrival of Zoe O’Neil, who joins us to head up our Paid Search division.  She joins us with an impressive track record in search marketing, and will be responsible for building on the high standards…

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Why Search Marketing Agencies Must Thrive on Change

It is not just companies and government departments who are needing to adapt to the swiftly changing sands of the internet-driven world. Search engine agencies are needing to think on their feet too, particularly in times of economic difficulties. What is becoming increasingly apparent is that we can no longer rely on ‘it worked last…

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Google Instant Preview – How it Will Affect Search Engine Optimisation and Pay Per Click Marketing

Following on from our blog post on Google Instant Preview, we’ve produced a ready-to-print one-page summary on how we believe Google Instant Preview will affect webmasters and search marketers. In this document we give a quick summary of the change, and our thoughts on why we believe web design is going to have an increased…

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