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ClickThrough Marketing Prepares for ETA Rollout

Google began testing expanded text ads in June 2016, increasing the character limit of text ads and giving advertisers exponentially more space to create better ad creatives with more specific and engaging copy. Expanded text ads (ETAs) mean that current character limits have been extended as follows: Current character limits: Headline – 25 characters Description…

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Google Expanded Text Ads Now Live

*Story updated on 14 September 2016 Google has officially unveiled expanded text ads (ETAs). Announced on 26 July 2016, Google stated that expanded text ads have now started rolling out to all advertisers globally. As of 26 October 2016, standard text ads will no longer be accepted in AdWords. Earlier this year, Google removed right-hand…

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PPC News Roundup: Bing Ads Keyword Planner Sees New Release

Rachel Poole and Sarah Kemp walk us through the latest in paid search news and trends, including new features from Bing Keyword Planner, a simplified experience in Facebook Ads Manager, and new feature in Google SERPs for travel shoppers. Bing Ads Keyword Planner Introduces New Features Bing Ads has introduced brand new features to its…

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Smiles All Round for ClickThrough’s New Client – Denplan

When Denplan wanted to ensure its diverse audiences were getting to where they needed to go through SEO and PPC it called in ClickThrough Marketing. Denplan is a dental payment plan specialist, serving 6,500 dentists and 1.7 million patients across the UK. It also serves more than 1,900 companies with employee benefit schemes. The company…

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Google Announces Changes to PLAs

Google is in the process of making some major changes to product listing ads (PLAs), with new Showcase Shopping allowing users to browse product collections from online retailers as well as local retailers. Along with the introduction of Showcase Shopping, Google has also introduced more advertising opportunities using TrueView, and an automated currency conversion tool….

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