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May the Fourth Ad Position Be With You

ClickThrough Marketing’s director of paid search, Zoe O’Neil, offers her advice and insight into what Google’s latest changes to ad positions mean for online advertisers. It is possibly the most talked about subject in digital marketing right now. Google has dropped its advert sidebar on desktop search and added a fourth top-level ad position in…

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The AdWords Sidebar Update – An example of how to review the impact of changes in digital marketing

Do you enjoy dealing with the change involved in digital marketing? I think everyone involved in digital marketing has to at least force themselves to, since it’s unrelenting. It’s a challenge, but I do enjoy reviewing the changes, such as new technology innovations and platform changes, and deciding how significant they are to marketing and how to…

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PPC News Roundup: AdWords App Supports Universal App Campaigns

Rachel Poole and Sarah Kemp share the latest in paid search news and advice including an update from the AdWords app, protection against pesky botnets, and GTIN requirements. Android AdWords App Now Supports Universal App Campaigns The new Google AdWords App for Android now includes universal app campaigns and two new features for conversion columns….

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Google AdWords Introduces Portfolio Bid Strategies

Automated Bidding in AdWords has been re-crowned Portfolio Bid Strategies, with added features and functionality, such as setting different CPA targets at ad group level in the same bid strategy. The overall revamp of AdWords Automated Bidding comes with a few simple semantic changes, including flexible strategies now being renamed portfolio bid strategies. Other functional…

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PPC News Roundup: Improve Conversion With Location Bid Adjustments

Rachel Poole and Sarah Kemp bring us the latest paid search news, including a brief guide on using AdWords location bid adjustments, promotion management in AdWords, and the increasing benefits of Bing. How to Use AdWords Location Bid Adjustments Targeting users by geographical location can make a huge difference to conversion, so taking advantage of…

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PPC News Roundup: How To Fix Your Remarketing Campaign

Rachel Poole and Sarah Kemp bring us the latest paid search news, including tips for remarketing campaigns, Google AdWords features to watch, Bing discontinues ad intelligence features and how to use Snapchat Features to connect to customers. How To Review Your Remarketing Campaign Rachel Law details five steps to take when troubleshooting a poorly performing…

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How To Get Mobile Ready with Mobile Preferred Ads

As we count down the days until the post-Christmas sales mayhem begins it’s worth making sure you are ready for the surge in search volume across all devices, advises Anisha Birdi. Online shopping is available 24 hours a day and you have the freedom to shop from any location at your fingertips (providing there is…

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