PPC Tips

Read about our latest thoughts, news, opinions and ideas.
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Keep PPC Campaigns Productive by Conforming to AdWords’ Policy

Jump into Google AdWords without reading up on its rules and regulations, and you could quickly find your ads disapproved or your account suspended. There are many policies to get to grips with, but to help you get started, we’ve highlighted some of the most important regulations. If you’ve ever run a PPC marketing campaign…

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After eBay: Testing PPC Effectiveness

In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…

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