PPC Tips

Read about our latest thoughts, news, opinions and ideas.
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Warming Up Cold Leads – B2C Edition

Ways in which you can reach out to your “cold” leads from a B2C perspective – and how to warm them up and improve engagement. Reaching Targeted Audiences In terms of getting your customers and potential customers engaging with your brand, I would recommend platforms such as Facebook, Instagram and Pinterest. Each platform enables you…

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Keep PPC Campaigns Productive by Conforming to AdWords’ Policy

Jump into Google AdWords without reading up on its rules and regulations, and you could quickly find your ads disapproved or your account suspended. There are many policies to get to grips with, but to help you get started, we’ve highlighted some of the most important regulations. If you’ve ever run a PPC marketing campaign…

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After eBay: Testing PPC Effectiveness

In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…

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