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Are AMP Pages Relevant For You?

A couple of years ago when these launched, the answer would probably have been a resounding ‘no’, since Accelerated Mobile Pages (AMP) were targeted initially at publishers serving content within Google News to users on smartphones. The aim for Google, as often is the case, was to improve experience for their users, by improving speed…

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What Can You See With Google’s Lighthouse?

Zoe Adkins explores Google’s Lighthouse; an automated tool that allows users to gauge the quality of their web pages, and discover the specifics needed for improvements and optimisation. Since the Chrome 60 release back in August this year, Google has added an ‘Audits’ tab to dev tools. This is powered by Lighthouse, a pre-existing open-source…

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Impacts of Apple’s Intelligent Tracking Prevention

As part of the new Safari update, Apple has released Intelligent Tracking Prevention (ITP), a new feature that could impact the accuracy of first party tracking, which will include AdWords, Kenshoo, Bing, Criteo and AdRoll. What is ITP? Intelligent Tracking Prevention is a new technology that works to block third-party trackers from acquiring browsing data….

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Google Changes LocalBusiness Schema

Google has reportedly carried out another update that affects structured data schema markup for LocalBusiness. The new change apparently means that LocalBusiness schema requires image and priceRange data fields to be in the schema markup. Any LocalBusiness schema that doesn’t include valid image or priceRange data fields will turn up an error. News of the…

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Google Search Console Reveals App Install Button Data

Google revealed a new filter function in Search Console yesterday, 22 December, which provides data on your ‘install app’ button in mobile search results. Google Webmaster Trends Analyst, Zineb Ait Bahajji announced this improvement for app developers, which will create a new report under ‘search appearance’ in Google Search Console. This means that Search Console…

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What Can We Expect From Google’s Hummingbird?

Search… it’s a jungle out there. Google’s algorithmic menagerie features Pandas, Penguins, and now Hummingbirds. Confused? Let Jade Coleman take you on search safari, as she explains the rationale and the results of Google’s latest algorithm rewrite. Google has rewritten its search algorithm to celebrate its 15th anniversary. It is important to stress that this…

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