Search Engines

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Happy Birthday Google! We’ve got you a real cake!

It’s a tough life being the world’s biggest search engine. Even on your birthday, you have to make your own cake. In Google’s case, the celebratory confectionary for its precocious 14th birthday isn’t even tasty: it’s an animated doodle on the search giant’s homepage. We like Google. So we decided to get them a cake,…

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Google patent filing draws attention to SEO techniques

Search engine Google is the origin for much of the traffic generated by the web’s most popular sites. That’s why SEO exists as an industry. Companies that want to become more visible online must optimise their pages so they rank highly in relevant searches carried out by potential customers using the industry-leading engine. So it’s…

Internet Marketing Tactics for 2012 – Outbound or Inbound?

Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the effects of which are still being felt, Internet marketing has become more cut-throat than ever before. Experts are now asking which is the better tactic to employ following the Google updates: outbound or inbound marketing? Outbound Marketing Traditional outbound marketing…

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The Top Seven Recent Google Analytics Updates

Keen observers will argue that Google is determined to make social media an integral part of business marketing strategies. Recent public service updates suggest as much: Google Plus put the search giant slap bang into social network territory, Google Plus Local provides social reviews and recommendations in the search results, users are being encouraged to…

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