Search Engines

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Google patent filing draws attention to SEO techniques

Search engine Google is the origin for much of the traffic generated by the web’s most popular sites. That’s why SEO exists as an industry. Companies that want to become more visible online must optimise their pages so they rank highly in relevant searches carried out by potential customers using the industry-leading engine. So it’s…

Internet Marketing Tactics for 2012 – Outbound or Inbound?

Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the effects of which are still being felt, Internet marketing has become more cut-throat than ever before. Experts are now asking which is the better tactic to employ following the Google updates: outbound or inbound marketing? Outbound Marketing Traditional outbound marketing…

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The Top Seven Recent Google Analytics Updates

Keen observers will argue that Google is determined to make social media an integral part of business marketing strategies. Recent public service updates suggest as much: Google Plus put the search giant slap bang into social network territory, Google Plus Local provides social reviews and recommendations in the search results, users are being encouraged to…

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How To Fix Auto Post Thumbnail on WordPress 3.4 (SEO-Friendly!)

Have your thumbnails gone missing since upgrading to WordPress 3.4? Are you using the Auto Post Thumbnail plugin? Turns out you’re not alone. The problem is down to the new way WordPress stores additional data (metadata) associated with a post – in this case the thumbnail WordPress should display on index pages etc. Existing hotfixes…

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Life after the Penguin Update

Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…

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