Search Engines

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

How To Fix Auto Post Thumbnail on WordPress 3.4 (SEO-Friendly!)

Have your thumbnails gone missing since upgrading to WordPress 3.4? Are you using the Auto Post Thumbnail plugin? Turns out you’re not alone. The problem is down to the new way WordPress stores additional data (metadata) associated with a post – in this case the thumbnail WordPress should display on index pages etc. Existing hotfixes…

ClickThrough Marketing Blog Image

Life after the Penguin Update

Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…

ClickThrough Marketing Blog Image

Change Places! Search engine launches Google Plus Local pages

Google has taken the first steps in its radical decision to move on from Google Places by migrating the service to Google+ Local Pages. The change means anyone who has so far managed to avoid any involvement with Google’s social networking site will need to think again. Google is continuously refining services now to push…

ClickThrough Marketing Blog Image

Set your store by Trusted Stores

Google announced its Trusted Store program for US merchants last autumn. This last week, Google has acquired KikScore and its underlying technology, which would seem, along with the announcement about Google Shopping, to imply that anyone running an e-commerce operation will need to focus far more in the future on delivering great customer service, conducting…

ClickThrough Marketing Blog Image

Elements of a Successful AdWords Campaign

Whilst it is evident that numerous businesses use Google AdWords, a surprising number do not really think about maximising their campaigns, and lose out on valuable traffic as a result. AdWords allows businesses to create paid ads, which will return alongside organic search results when Google users type a certain search keyword. Google only charges…

ClickThrough Marketing Blog Image

How important is Google+ to your future marketing?

We’re asking this question since we’re approaching the first anniversary of the initial “invite-only” field-test of Google+. In short, I think the answer to this question is “very” and I’ll explain by showing some of the the latest information. Sometimes I wish Google+ didn’t exist. It seems many marketers I speak to agree.  It doesn’t…

ClickThrough Marketing Blog Image

Stuffed! Has Google over-optimised its content?

Google’s latest update – dubbed Penguin – is designed to stop ‘keyword stuffing’. The change was announced in an official Google blog post containing eight keywords in the first seven sentences. So what exactly is keyword stuffing, and is it still possible to optimise quality content without being penalised? Here, Ali Harris, content manager for…

ClickThrough Marketing Blog Image

If Content Is King, Fresh Content Must be Some Form of Deity

As Google rolls out another wave of significant changes with the inevitable fall-out, many site owners and those in the SEO industry are left considering changes that may yet be to come. Whilst the latest algorithm updates seem primarily targeted at improving the approach taken by some to link building, many believe that Google is…

Industry news Archive

Download Our
Technical SEO Guide

A best-practice guide
to building an
SEO-compliant website.

Download SEO Guide

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.