SEM Industry Tips & Tricks

Read about our latest thoughts, news, opinions and ideas.
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Managing your social network profiles – blisscontrol

As we all end up with more and more social profiles, it can become increasingly difficult to manage something as simple as changing your profile picture so that all sites are consistent eg if you re-brand. Sometimes, just navigating to the right area of complex settings eg on Facebook can be a bit of a…

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Controlling social media for your brand

As social media gives consumers a far greater voice and wrenches control of brands away from the traditional PR and marketing teams, what strategies need to be adopted by business to try to limit the opportunities for negative press? Consumers have been morphing into prosumers for several years now, and this can cause a headache…

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Six Things We Learned From Google@Manchester

One of our favourite things about working in online marketing is that there’s always something new to think about. Embracing new technology, expanding our knowledge, keeping up with the ‘new’ and learning from the ‘old’ – these are all essential elements to an effective digital marketing strategy. That’s why we jumped at the chance to…

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How to win in the Christmas Bonanza

Retail sales are already down 1.6% and high street stores are slashing their prices with the Boxing Day sales starting 21 days early. So, as a company looking to cash in on this seasonal spree, what do you need to be doing *today*? BBC News had an interesting piece with a shopper this morning, who…

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Are you really No 1 on Google?

It’s fascinating that even after all these years involved with search engine and internet marketing, there are still those who believe that being in the top 10 results on a search engine is the only result that matters when promoting a business online. And, more interestingly, that many company executives believe that typing in the…

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10 Basic Questions for Reviewing Your Approach to Paid Search Marketing Strategy

When we work with a new client reviewing their search strategy, there is a common set of issues that are often discussed. I thought it would be useful to set these down, so that you can think through which apply to you. I have covered them as a series of basic questions to be reviewed….

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How well are you communicating your brand offer in Google?

In August, Google announced a new feature which has been dubbed “mega sitelinks”. Although this seems to be a small change which wasn’t widely reported, we think it is important. The reason, is that for every site of a well-known brand, the most important searches by volume are brand search terms. Sitelinks give an excellent…

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