SEM Industry Tips & Tricks

Read about our latest thoughts, news, opinions and ideas.
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Tesco takes QR codes to a new level…in Korea

You may not know it but Tesco is the number 2 supermarket in Korea. And Korea is the land of super dooper Internet connectivity that puts Britain’s 2-20Mbps to shame. On top of that the Koreans have mastered everything mobile and tend to lead the way in mobile apps and services. Shopping at rush hour…

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Making Your Content Shareable

In my post last month I talked about the increasing need to focus on social media optimisation (SMO). Part of this activity is finding ways to make your content more shareable. Research suggests that sharing amongst friends, families and other “tribes” is becoming more important. ShareThis and Starcom MediaVest recently released a study. The study…

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More Google + Thoughts & Tricks

It seems that Google + has a raft of other uses for serious networkers. For instance, many people looking to make contacts look through LinkedIn profiles and Twitter followers of authoritative or influential people to find new contacts. Facebook Friends can often also be searched in the same manner. Google+ offers the same facility. So,…

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Do you have a plan for Social Media Optimisation?

Social media optimisation or SMO isn’t a new term or a new approach, far from it. The term SMO was first coined in 2006 when the search engine marketer Danny Sullivan first used it. With many companies now having different forms of social media marketing in place, SMO is a logical next step to improve…

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Should You Switch To The New Google Analytics?

With the announcement over Easter that all users of Google Analytics can now try the new version without signing up for the beta programme, it’s time to ask: “Should we be switching to the new version of Google Analytics?”. If you haven’t seen the changes, to evaluate the new version just log-on and select “New…

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