Keywords

Read about our latest thoughts, news, opinions and ideas.
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Navigational Search and the Google Trademark Policy – Part 1 of 2

In the first of two posts, Dr Dave Chaffey explains how many consumers still rely on navigational brand search queries to find sites, and why marketers should start to look at brand and non-brand searches in isolation. ________________________________________________________________ With the importance of navigational searches incorporating a brand name as a shortcut to company or it’s…

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Relevant or Quality Search Results?

Google focuses on relevancy, and as such delivering relevant results to a search is key to Google’s operations. However, it has become increasingly obvious recently that quality control is slipping in the search results in that search for relevancy. For instance, if you enter the search term “search engine optimisation articles” into the news section…

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The what, why and how of a search gap analysis

A search demand gap analysis is an essential part of a search engine marketing audit to check how well your search engine optimisation and/or pay-per-click marketing is working for your company. It will show you the commercial opportunity available from search engine marketing and compare your current performance against this opportunity, so showing sales growth…

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Running out of ideas for content?

For some people, creating new content is a struggle. It really needn’t be. There is fresh content to inspire you all over the Web. However, you should always create unique content, rather than copying someone else’s work. Internet marketing, whether it is SEO, SEM, PPC, Web PR, all relies on informative, keyword rich content to…

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SEO question generator tool

We all know that people like to use the search engines to get answers to questions, but when promoting our sites, creating content and so on, how do we know what questions they might be asking in their search queries? Well, look no further than the extremely useful Wordtracker question generator tool Let’s try some…

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