Small Business SEO

Read about our latest thoughts, news, opinions and ideas.
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Increase in Internet Marketing Budgets

The majority of companies are aware of the importance of internet or digital marketing, although for many it is a struggle to understand how exactly to capitalise on the budget spend and achieve hard results. Even so, a recent report from Econsultancy and ExactTarget shows that a large proportion of businesses expect to increase and…

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Have you tried vouchers on your site?

Although vouchers and coupons seem to have a rather lowly image in this country, they can bring in additional trade, and help create “word of mouse” promotion for your company. Kelkoo have just announced that they are adding voucher codes from MyVouchers, allowing shoppers access to 250-300 new codes each day to get discounts from…

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5 easy ways to keep in touch with customers

Customer acquisition carries a far higher cost than customer retention, so it is vital that you look after your customers once you have found them. However, it is surprising how many businesses, particularly small business where the resources are often limited, fail to keep in touch with their customers. There are multiple ways to do…

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Phone calls are the next big thing in online marketing

I know you won’t believe me, but it’s true. Recently, we wrote about phone call tracking. The point being that it gives very strong data about conversions from landing pages when the call to action is to ‘p.p.p.p.pick up the phone’. Interestingly, this has now cropped up again as a subject for discussion on SearchEngineLand….

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