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Read about our latest thoughts, news, opinions and ideas.
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Glenn Tucker Moves into Project Manager role at ClickThrough

In the latest team member profile we chat with Glenn Tucker, Project Manager at ClickThrough  about the importance of Facebook, his role at ClickThrough  – and find out which Disney film is his favourite! Who are you? – Glenn Tucker, Project Manager at ClickThrough. When did you start at ClickThrough? – I joined ClickThrough in…

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Have Etsy taken “social” one step too far?

The breaking story today in the social world is the development at Etsy which has led to all buyers’ personal details and purchases being able to be searched by anyone. Whatever they have bought, and whenever they bought it. The theory behind the changes appears to be that people shop based on the recommendations of…

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Quick fixes for low quality pages post-Panda

Whilst the noise about the Google Panda update (previously called the Farmer update) is beginning to die down, there will still be many websites who should consider the value and quality of all their content and how this may reduce their chances of good listing in the SERPs. The obvious contenders may not be those…

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11 Search Trends for 2011

In his final post of 2010, Dr Dave Chaffey predicts what he believes will be the major trends in search in 2011, including the importance of social media, understanding consumer intent, video search and local search. ________________________________________________________________ Well it’s that time of year to take stock of which marketing techniques were effective this year and…

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Why WWW is Dead

Try entering http://hmrc.gov.uk. As this is the website for Her Majesty’s Revenue and Customs, one would assume that just entering HMRC without the www would work. After all, it’s a very minor setting for any hosting provider to set up a TLD (Top Level Domain) so that there is no requirement for the wuh-wuh-wuh part…

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Interest-based advertising ‘effective’ for online PR firms

Interest-based advertising could be beneficial to companies offering internet marketing services. In a post on its Inside AdWords blog, Google explains early testing results of its new function, which includes remarketing and interest category marketing, have been positive. It gives users more control over the advertisements they read, the search engine explains, while new categories…

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And The Conversion Award Goes To… ClickThrough

The TopSEOs awards for August 2010 are out, and ClickThrough has been given two of them! We’re delighted to see that we have been ranked fifth in the global Conversion Enhancement category, the only UK headquartered internet marketing company to make the list. TopSEOs state that they judge companies on their ability to conduct client…

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Website Redesign vs Tweaking

“Our website doesn’t work” is a common claim from businesses. The site may be attracting visitors, but the conversion rate is low or the bounce rate is high. Too few businesses analyse the real problems and will often plump for a re-design rather than getting to the bottom of the actual issues. Common problems are…

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