Content Marketing

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

Low CTRs Pose Biggest Challenge to Email Marketing

We’ve come a long way since the birth of email marketing. But marketers are still facing the same old challenges – namely, getting people to actually click on the interesting, enticing links in their emails. A recent Ascend2 study, reported by eMarketer, reveals that low click-through rates (CTRs) are considered by far the biggest challenge […]

ClickThrough Marketing Blog Image

Online PR: Google Launches Management Tool For News Publishers

US publishers on Google News now have a simple way to inform Google of changes to the structure of their sites. Google News Publisher Center, announced in a blog post yesterday, allows publishers to “benefit from better discovery and classification of their content,” according to Google. News sites can now change the name of their […]

ClickThrough Marketing Blog Image

YouTube To Try Pilot Partner Program For Digital Marketing Advertisers

YouTube has confirmed it will be opening its partner program to advertisers in the near future. The hugely popular video-sharing site will provide a service in September much like its current partner program: A scheme dedicated to helping content creators monetise their video creations. In total more than one million content creators are now part […]

ClickThrough Marketing Blog Image

Poor content marketing causing an invasion of ‘zombie content’

With the Internet marketing world attempting to capitalise on the current content marketing buzz, SEO commentators are warning that the web is being besieged by an invasion of horrific ‘zombie content’. A timely caution, given that it’s Hallowe’en, but a pertinent one nonetheless. The problem is content for the sake of content. Some businesses, instead […]

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.