Online PR

Read about our latest thoughts, news, opinions and ideas.
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Official Tweet button to boost online PR?

A new addition to social network Twitter could help marketers to raise the profile of their website and get their content to a wider audience. Writing on the official Twitter blog, Carolyn Penner said the Tweet button will make it easier for users to share content from the page they are on without having to…

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Using Facebook to target online PR

Social network Facebook offers some targeted online marketing that can allow messages to be delivered to a particular geographical user group or demographic, Kaila Strong notes for Search Engine Watch. In an article covering the possibilities presented to internet marketing services by the social media platform, she explains that wall posts can make use of…

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Social media hands “massive” online PR advantage to small firms

Social media sites like Facebook and Twitter have given smaller companies a “massive advantage” in terms of PR over their multinational rivals, according to one expert. Nicola Clark of Marketing magazine, said these firms bring “personality” and sense of “genuine community” to their use of these online marketing services that cannot be replicated by powerful…

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Bing launches back-to-school online PR drive

Bing is hoping to grab a slice of the US back-to-school market by pushing its services to parents looking for classroom supplies and more. Writing on the search engine’s official blog, Kristin Meldahl said Bing shopping will help mums and dads get the best deals on clothes, shoes, backpacks and gadgets. She added that users…

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Regular social network training ‘key to online PR success’

Brands looking to harness social networks like Facebook and Twitter to boost their online profile should be using regular, "message-based" training to ensure their staff are up to speed with these increasingly important marketing tools, according to one industry commentator. Rik Ferguson of Trend Micro said many companies have already started or are thinking about…

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More brands conducting online PR via social media

UK brands are becoming increasingly open to engaging customers via social media and online forums, according to a new industry survey. The poll, which was conducted at April’s Internet World show in London by Bing’s shopping service Ciao, found that in the previous 12 months, 62 per cent of companies had started to interact directly…

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