PPC Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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PPC in Europe: UK Has Highest CPCs, Spain has Best CTR

UK costs per click (CPCs) are the highest amongst four key European markets, according to Kenshoo’s latest paid search report. The Q4 2014 Europe, Africa and Middle East (EMEA) Search Advertising Trends report examined click costs (CPCs) and click-through rate (CTR) in the UK, Spain, Germany and France. Thanks to strong advertiser competition, the report […]

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Retailers Spending More Than Brands to Target Luxury Keywords in PPC

In 2013, the US’s top-spending retailers put more money into targeting luxury keywords in Google AdWords than the top-spending luxury brands, according to a report by AdGooroo. To create the report, AdGooroo tracked 559 paid search keywords across five categories in the heavily competitive luxury fashion market. Retailers outspent the luxury brands on Google AdWords […]

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