Internet Marketing News

Read the latest news from the digital marketing industry.

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Yahoo! reports Flickr integration a success

Yahoo’s recent decision to integrate Flickr photo-sharing to its image search technology has been a success, according to reports. According to a study by Hitwise the site, which was integrated into Google, Microsoft and Ask.com’s own image search facilities some time ago, has increased Flickr traffic by 38 per cent. Lee Ann Prescott, research director…

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Google under pressure over DoubleClick deal

Google has come under fire this week as its takeover bid for Doubleclick, an online advertising and click marketing provider, has been criticised for potentially creating a marketing monster that may not only monopolise the market and limit customer choice but could potentially threaten the privacy of consumers. Earlier this week the Associated Press (AP)…

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MySpace and Youtube ‘increasingly important in SEO’

Social networking sites are becoming increasingly important in the world of online marketing and search engine optimisation, according to one expert. Rand Fishkin, chief executive of search engine optimization (SEO) company SEOmoz, said that the industry was increasingly using social networking sites such as Myspace, Youtube and Flickr to improve traffic to customers’ sites. According…

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Search marketing education ‘needs improvement’

Education on search marketing has a very long way to go according to an expert. Rand Fishkin, chief executive of search engine optimisation (SEO) company SEOmoz, states in his latest blog that over a decade of search marketing education has done little to give web users the ability to properly engage in a marketing campaign….

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Yahoo! uses behavioural targeting in SmartAds

Yahoo! has announced a system to allow the marketing of products to be tailored specifically to customers’ needs. The move is thought to be an attempt to keep up with recent developments at Google as the company establishes its position with the newly acquired advertising site DoubleClick Inc. Yahoo’s SmartAds feature uses behavioural targeting to…

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Google acquires Grand Central

Search engine giant Google has acquired Grand Central Communications for an undisclosed fee, it was announced yesterday. Wesley Chan, product manager at Google, announced on the official blog that the company had made the purchase and intended to move Grand Central’s technology over to the Google network. Grand Central offers users a single number for…

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Keyword research can be overwhelmed by available statistics

Keyword research has become an essential marketing tool, but the overwhelming number of surveys and online statistics can be confusing, an internet marketing agency has suggested. According to e-consultancy, the internet has made market research easier to access but the sheer volume of information can cause scepticism as well as marketing opportunities. In his blog…

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