Internet Marketing News

Read the latest news from the digital marketing industry.

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Yahoo! upgrades search marketing tool

The Yahoo! search marketing (YSM) tool Panama has been given an upgrade, according to the official YSM blog. Although the changes are small, the addition of the new tools are said to be ideal for someone running multiple marketing features and should help to create campaigns more efficiently. Panama now has a move and copy…

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Network Solutions announces optimisation packages

Domain name registrar Network Solutions has entered into the business of search engine optimisation, according to pages from its site. Network Solutions now offer search engine optimisation packages from between $1,800 (£898) and $5,800 (£2,893) inclusive of between ten and 50 keywords. The page cites an iPropsect study from 2006 that found that 62 per…

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Coalmarch named top marketing company

New media solutions company Coalmarch has been praised by Triangle Business Journal. Coalmarch, whose products include the CoalEngine search optimisation software, provides search engine and web marketing solutions and was yesterday ranked by the publication as North Carolina’s top internet marketing company. Chief technical officer, Tom Ingham said: "The hundreds of hours that we’ve committed…

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EBay returns to Google advertising

Following a recent respite eBay has announced that it will continue to advertise with Google. The auction website pulled its advertising from the search engine for a ten day period last week which it claims to have done for marketing reasons. However, auctionbytes.com reports that the reason for this temporary departure from Google could relate…

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Advertising sales departments merge at Yahoo

Yahoo is set to merge its search and display marketing departments, as its chief domestic sales officer Wenda Millard resigns. The company hopes that the new structure will allow for a more streamlined process of marketing advertising space to its customers. It has also been announced that David Karnstedt will be promoted to head of…

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