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Internet Marketing Industry News

The latest news on digital marketing and conversion optimisation.

Google improves metrics for pay per click internet marketing
April 20, 2012 Filed under: Pay Per Click Marketing

Pay per click marketing strategies have been given a boost by a new Google tool which claims to show whether a paid ad has been viewed or not. PPC, or paid search, involves a strategic approach to keywords and display. Unlike organic online marketing, known as search engine optimisation or SEO, which can take months...
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Search engine optimisation still ranks #1 for internet marketing
April 19, 2012 Filed under: Search Engine Optimisation

Search engine optimisation remains one of the most effective forms of internet marketing. All good internet marketing strategies should pay attention to organic search initiatives to ensure a steady flow of search traffic to a target site. Whilst paid search is becoming more prevalent amongst both search engines and social media networks, organic queries remain...
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Facebook marketing ad revenue rises – but clicks drop
April 17, 2012 Filed under: Social Media Marketing

Facebook marketing is getting more expensive – even though less users are clicking on ads on the giant social network, according to a new report. Research from one Facebook-focussed agency and verified by Cambridge University claims advertisers are forking out 15% more per click now than at the same time last year. The study looked...
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Google co-founder claims Facebook "greatest threat" to web freedom
April 16, 2012 Filed under: Search Engine News

Forget the outcry about SOPA – one of Google’s co-founders claims Facebook, not political meddling, is the “greatest threat” to internet freedom. When the US congress began looking at SOPA – the Stop Online Piracy Act – the world-wide web went ballistic: claiming the act was so loosely worded, it could lead to political infringement...
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Social media: The state of play in 2012
April 13, 2012 Filed under: Social Media Marketing

Social media usage continues to rise, without any sign of reaching a saturation point in the near future, as Christian Arno points out in an article published on Search Engine Watch. Arno pulls together statistics from a number of different sources to paint a picture of social media usage in 2012 – and generally speaking,...
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