Internet Marketing News

Read the latest news from the digital marketing industry.

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Tablet Bidding Returns to AdWords

Google announced earlier this year that it was going to break up its device bidding options to enable advertisers to set different bid modifiers across all devices, including tablets. After months of waiting it seems that all device bid modifiers are now live. The paid search team at ClickThrough noticed the changes go live week…

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Google Merchant Center Gets a Revamp

Google Merchant Center unveiled a revamped service on 30 August 2016, with changes including a new interface, as well as a number of new features. Designed as a tool to aid in the uploading of product listings for Google Shopping, Google Product Ads and Google Commerce Search, Google Merchant Center has finally been redesigned and…

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Google AdWords Tests Overall Health Score

Google is testing a new feature for AdWords that gives campaign owners an insight into whether they are succeeding or not. The feature in testing is a campaign overview. It can be located in the Opportunities tab in AdWords, and has been introduced to give campaign owners an “Account Health Score for Search.” Search Engine…

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Google Penalises Low AdWords Spenders

Google has recently updated AdWords to favour high spending accounts – limiting the data low AdWords spenders receive. At the end of June 2016, Google AdWords faced some technical difficulties, sending out messages to users stating that they needed an active AdWords campaign in order to see data.  Google later confirmed that this wasn’t true,…

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New AdWords Interface Rolls Out

Google has confirmed that the new AdWords’ interface has been rolled out to all users. In March 2016, Google announced that changes would be made to the AdWords’ interface, with the intention of making it easier to navigate. On 10 August 2016, Google rolled out the update, and some users began to see the brand…

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Google Search Adds a New Feature

Google has released a new feature that allows users to look at restaurant reviews from top critics right from the SERPs. On 4 August, Google announced the release of a new feature that presents users with reviews from top-critics and reputable best-of lists, when they search restaurant or food related queries in Google Search. For…

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AMPs Now Available Across All Search Results

Having been introduced exclusively to ‘Top stories’ in February 2016, Google announced this week that accelerated mobile pages (AMPs) will soon be available across the entire search results page. Mobile users can soon expect to find AMP results for searches beyond ‘Top stories’, providing considerably faster results for many popular searches. Benefits of the feature…

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