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Internet Marketing Industry News

The latest news on digital marketing and conversion optimisation.

New Google video looks at common SEO mistakes
March 22, 2012 Filed under: Search Engine Optimisation

Google has uploaded a new video to its YouTube channel describing five of the most common search engine optimisation mistakes – and six ‘good ideas’ to help internet marketers get results. The video is presented by Maile Ohye, a developer programs tech lead at Google. A summary of the slip-ups she mentions is presented below:...
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Two-thirds of businesses have no long-term Facebook strategy
Filed under: Social Media Marketing

Only 33 per cent of businesses have a long-term strategy in place for social media marketing, according to white papers recently released by Facebook. Dubbed ‘Social Media Blueprints’, the documents have been compiled using surveys conducted with business leaders. Just one-third of those surveyed agreed with the statement: “We have a long term strategy for...
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Burberry becomes trendiest for fashion on Facebook
March 20, 2012 Filed under: Social Media Marketing

Status updates from fashion house Burberry were the most “liked” of any fashion brand on Facebook in February. Burberry posted the most popular fashion updates on the social networking site in February, according to figures from Stylophane, overtaking Dior, Converse and Luis Vuitton in the process. The figures show that Burberry made 18 status updates...
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Soaring UK SEO industry "worth £500m"
Filed under: Search Engine Optimisation

The UK’s Internet marketing and search engine optimisation industry is now worth more than £500m, according to a report by Econsultancy. The online marketers’ site released the SEO Agencies Buyer’s Guide on March 19, with figures showing an 18% leap in the SEO market in 2011. Econsultancy says the year-end value of SEO in the...
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Google will punish "over-optimised" sites
March 19, 2012 Filed under: Search Engine Optimisation

Search engine giant Google is set to change the game for search engine optimisation once again: by penalising sites that are too obviously optimised. Recent changes to Google’s algorithm have attempted to weed out sites which feature poor content, poor information and poor quality, but rank well because of their SEO measures. Now, the engine...
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