Internet Marketing News

Read the latest news from the digital marketing industry.

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Facebook To Delay Roll Out Of Video Ads

Facebook is postponing the roll out of video ads on its News Feed until an undetermined time later this year it has emerged. The social media giant had originally trialled rollover video advertising on some users’ feeds in December, but has now decided to put the official roll out on hold. Originally trialled during that [...]

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Google Agrees comScore Deal To Improve DoubleClick Ad Measurement

Google has agreed a deal with comScore to have the Internet analytics firm’s┬áValidated Campaign Essential ad measurement product integrated into its DoubleClick ad syndication service. Whilst many tools provide advertisers to see campaign performance data updated on a daily basis, Google DoubleClick, as a result of this deal, will enable users to access updated information [...]

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Marin Study: Retail Advertisers Boost Google PLA Spend By 300%

The results of recent study have shown that retail advertisers boosted the amount they spent on Google PLAs (product listing ads) by 300 per cent last year (2013). Conducted by creator of PPC management software, Marin Software, the study’s results also displayed that some advertisers allocated more than three-quarters (80 per cent) of their paid [...]

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Social Media Giant Facebook Celebrates 10th Birthday

Social media site Facebook celebrates its 10th birthday today (February 4). Created by computer programmer Mark Zuckerberg from his Harvard College dorm room in 2004, Facebook has gone on to find a massive global audience. Figures have shown that the site has 1.23 billion monthly users, and, according to research by eMarketer, is used by [...]

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New Research Reveals Ten Blue Links In The SERPs Are Alive And Well

A new study has revealed the oft-repeated assumption in the SEO industry “Ten blue links in search are dead” may in fact have been greatly exaggerated. The research from Conductor actually suggests there is still plenty of evidence to suggest the links are alive and well: With more than three-quarters of SERPs (78%) still showing [...]

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