Internet Marketing News

Read the latest news from the digital marketing industry.

ClickThrough Marketing Blog Image

Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might […]

ClickThrough Marketing Blog Image

Bing Launches Product Ads In The US

Bing has announced the launch of Product Ads in the US. The product was initially trialled in July last year (2013), and allows advertisers to display ads in Bing and Yahoo!’s SERPs (search engine results pages) for commerce related searches. The Product Ads feature similar types of information featured in Google’s Product Listing Ads (PLAs) […]

ClickThrough Marketing Blog Image

Google Granted Panda Algorithm Patent

Google has been granted a US patent by the US Patent and Trademark Office for its Panda algorithm – three years after it initially rolled out. Interestingly Navneet Panda and Vladimir Ofitserov are listed as the inventors of the algorithm, a nod in the direction of where it got its official name. The patent was […]

ClickThrough Marketing Blog Image

US search engine market share figures steady in February

comScore’s latest set of US search engine market share figures have shown that Microsoft saw a marginal increase, whilst Yahoo! and dominant force, Google, saw marginal decreases in a month of unremarkable changes. The data, which reflects only those searches which users have intent to interact with (explicit core searches), showed Google saw its share […]

ClickThrough Marketing Blog Image

Google Rolls Out Consumer Ratings Annotations in AdWords

Google has announced the roll out of consumer ratings annotations on its AdWords blog. The Internet giant has confirmed the new format for PPC advertising – that provides detailed consumer opinion data to emphasise a particular strong point of a business – is now available in the UK as well as in the US and […]

ClickThrough Marketing Blog Image

Matt Cutts Explains Google's Definition Of A Paid Link

Matt Cutts has released a video on YouTube explaining in great depth how Google determines what a paid link is. The official definition of a paid link and paid linking is payment made to another website in order to get a link on your own site: From an SEO perspective this is seen as bad […]

Industry news Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter