Internet Marketing News

Read the latest news from the digital marketing industry.

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Growth in Tablet Usage Expected to Slow Dramatically in 2015

Tablet manufacturers, we’ve got good news and bad news. In 2015, for the  first time, there will be more than one billion tablet users worldwide, predicts eMarketer. However, the marketing insights firm also forecasts a dramatic slow-down in tablet usage growth this year, with no signs of a speedy recovery. There are expected to be […]

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Bing Bans Phone Numbers in PPC Ad Copy

Bing Ads has announced that telephone numbers will no longer be allowed in PPC advertising copy. Instead, Bing said yesterday, advertisers will have to use Location Extensions or Call Extensions to display click-able phone numbers. The new rules – part of an update to Bing Ads’ editorial policies – also ban ‘plain text’ phone numbers […]

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SEO: Google Pigeon Update Hits UK Local Results

It’s not every day you see a penguin or a panda here in the UK. But we certainly see lots of pigeons. However, Google’s just launched a new kind of Pigeon into the wild, and this one’s worth paying attention to. According to Search Engine Land, Google has confirmed that the Pigeon update, which launched […]

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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SEO: New Top-Level Domains (Still) Won't Rank Better

Google has spoken out to debunk rumours claiming new top-level domains (TLDs) are shortcuts to better rankings. John Mueller, webmaster trends analyst, quietly shouted down the gossipers in a Google+ post last Thursday. He wrote: “There still is no inherent ranking advantage to using the new TLDs. They can perform well in search, just like […]

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

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SEO: Is Google Repeatedly Updating Penguin in the Run Up to Christmas?

Google is pushing out repeated ‘refreshes’ of its Penguin algorithm over the holiday period, theorises Search Engine Land’s Barry Schwartz. Schwartz has tracked Google ranking fluctuations, discovering unusual activity on Tuesday 2 December, Friday 5 December and Saturday 6 December – as well as on Thanksgiving Day. Google dismissed the Thanksgiving ‘update’ as being part […]

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2015 – The Year Mobile Search Spend Finally Overtakes Desktop?

US marketers are expected to spend more on mobile SEO and PPC advertising than desktop search in 2015, predicts eMarketer. As reported by Search Engine Land on Friday, eMarketer released a report suggesting mobile search spend will reach $12.85 billion next year – accounting for 50.1% of overall spend. Although this only just nudges desktop […]

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Local SEO: Google Maps Updates and 'Clarifies' Local Pages Guidelines

Google has updated its ‘Guidelines for representing your business on Google’, which lay out best practices for businesses creating local pages on Google Maps. The update was announced on Monday by Jade Wang, community manager for Google My Business, who posted the following message on the Google Product Forums: We’ve updated and clarified our quality […]

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