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Marin Study: Retail Advertisers Boost Google PLA Spend By 300%

The results of recent study have shown that retail advertisers boosted the amount they spent on Google PLAs (product listing ads) by 300 per cent last year (2013). Conducted by creator of PPC management software, Marin Software, the study’s results also displayed that some advertisers allocated more than three-quarters (80 per cent) of their paid [...]

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Social Media Giant Facebook Celebrates 10th Birthday

Social media site Facebook celebrates its 10th birthday today (February 4). Created by computer programmer Mark Zuckerberg from his Harvard College dorm room in 2004, Facebook has gone on to find a massive global audience. Figures have shown that the site has 1.23 billion monthly users, and, according to research by eMarketer, is used by [...]

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New Research Reveals Ten Blue Links In The SERPs Are Alive And Well

A new study has revealed the oft-repeated assumption in the SEO industry “Ten blue links in search are dead” may in fact have been greatly exaggerated. The research from Conductor actually suggests there is still plenty of evidence to suggest the links are alive and well: With more than three-quarters of SERPs (78%) still showing [...]

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Rap Genius Regains Google Rankings After Punishment For Spammy SEO

Lyric annotation and interpretation site Rap Genius has seen its rankings within Google’s SERPs (search engine results pages) return after it was punished for using spammy SEO tactics over the Christmas break. The site, which has been backed by investment of around $16.8 million,¬†has built up a reputation amongst hip-hop fans as a forum to [...]

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