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New Report: UK Mobile Advertising Spend Set To Top £1 Billion in 2013

The UK’s mobile ad spend is set to pass the £1 billion mark this year according to a new report. The eMarketer report also predicts Twitter will earn £43.6 million in UK ad revenues alone this year. In the report, eMarketer estimates mobile advertising in 2013 will have sky-rocketed by 126.1% compared to the figures [...]

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Google Shopping Service Under Fire From Consumer Watchdog Group

Google has come under fire from an American watchdog over its Google Shopping service. Consumer Watchdog has sent a new report to the Federal Trade Commission over its concerns about advertisements in the service and reportedly higher cost items appearing to take precedence on the listing ahead of other cheaper items. Consumer Watchdog’s Privacy Project [...]

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Google Adds Viewable Impression CPM Bidding To AdWords

In yet another significant change to how its PPC advertising platform operates, Google has rolled out new viewable Cost Per Impression (CPM) bidding in AdWords. The new option is accessible within the bidding and budget tab and is available to any campaign running on the Google Display Network. This is an interesting development for PPC [...]

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