Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Compare Program to be Terminated on 23 March 2016

Originally announced via an email directed to all partners, Google has confirmed that Google Compare began shutting down on 23 February, and will be completely removed from both the US and UK search engines on 23 March. The lead generation program was used for comparing credit cards, car insurance, travel insurance and more, and only…

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E-Commerce News Roundup: Five Tools For Better E-Commerce

Richard Plant takes us through the latest in e-commerce news, including the best tools around for a better e-commerce experience, tips for writing product descriptions, and how to engage with customers to boost sales. Five Tools For Better E-Commerce Online shoppers. They’re pretty fickle, constantly looking for the best deal they can get. That’s why…

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The Uncertain Future of Google’s Link Operator

Though historically used for link discovery, Google’s Link Operator functionality has appeared to have further reduced its operability. Though never exhaustive, recent searches for high authority domains have failed to turn up any results at all. Google has been recommending that webmasters use Google Search Console for better link reporting for some time now, but…

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Google AdWords Introduces Portfolio Bid Strategies

Automated Bidding in AdWords has been re-crowned Portfolio Bid Strategies, with added features and functionality, such as setting different CPA targets at ad group level in the same bid strategy. The overall revamp of AdWords Automated Bidding comes with a few simple semantic changes, including flexible strategies now being renamed portfolio bid strategies. Other functional…

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Bing Ads Reporting Down For Fifth Consecutive Day

Bing Ads reporting data has been inaccessible since 5:00 AM GMT, 6 February – and is continuing to show data delays. Multiple services across the platform have been affected, with Bing reporting the following as the main tools showing delays: Ad Delivery, BI/Reporting, Billing, Advertiser API, Product Ads, UET/Remarketing, Publisher and Editorial. Having apologised for…

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Facebook Algorithm Now More Influenced By User Feedback

Pages owners take note. Asking for more clicks and likes on your Facebook page will not necessarily make for good visibility. From February, Facebook’s news feed algorithm will more prominently rely on surveys and user feedback to determine your page’s visibility in news feeds, as opposed to likes and shares. Facebook stated: The actions people…

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