Internet Marketing News

Read the latest news from the digital marketing industry.

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Bing Ads Live Down Under – Now Available in New Zealand And Australia

Microsoft has announced its Bing Ads service is now available down under. Formerly known as adCenter, Bing Ads is the pay per click marketing service used across both Bing and Yahoo! search properties. Microsoft APAC SMB Advertising Lead, Chris Wallington, said: “This continues our expansion across the globe, and we’re very excited to provide our [...]

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Facebook Posts 75% Increase In Mobile Advertising Revenue

Facebook has surprised Wall Street by posting a 75% increase in mobile advertising revenue, only three months after officially launching such ads. While other tech rivals such as Google and Yahoo! have posted up and down results for the second quarter – much akin to many of their efforts to tame the mobile beast – [...]

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Google Launches AdWords Bid Adjustment Reporting Feature In Analytics

Google has unveiled a new AdWords bid adjustment reporting feature within its Analytics service. PPC marketing professionals who’ve linked their AdWords accounts to Google Analytics will be able to take advantage of the feature immediately. It will allow them to access a detailed analysis of their ads’ performance based on any bid adjustments they may [...]

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Study Blames Search Engine Marketing Ads For Drop In User Satisfaction

New research has suggested customer satisfaction with search engines (and portals) is at its lowest for ten years. The ForeSee Results also showed satisfaction scores for social networking sites ranked even lower than the likes of Google, Yahoo! and Bing. The ForeSee survey measures sites on a 100 point scale and search engines (and portals) [...]

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Study: Social Media Marketing on Pinterest Great For Ecommerce

A new study has revealed Pinterest has toppled Facebook in at least one area of social media marketing: Ecommerce. The popular photo-sharing site, frequented by users called pinners, provided more shares in the Ecommerce category than its social networking rival. Figures showed 41% shared  something under the Ecommerce category on Pinterest compared to 37% on [...]

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Zuckerberg: Mobile advertising accounts for 30% of Facebook's revenue

Facebook’s mobile audience in the US and the UK has increased almost 20% according to the social networking giant. The firm used the announcement to show the social network brands appeal for other brands and mobile advertising professionals as consumers go mobile during the summer months. The social networking site’s CEO, Mark Zuckerberg, also revealed [...]

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