Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Adds Viewable Impression CPM Bidding To AdWords

In yet another significant change to how its PPC advertising platform operates, Google has rolled out new viewable Cost Per Impression (CPM) bidding in AdWords. The new option is accessible within the bidding and budget tab and is available to any campaign running on the Google Display Network. This is an interesting development for PPC [...]

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Google Announces Changes To Its Google Shopping Platform

Google has added a number of tweaks to its Google Shopping platform in time for the festive holidays. The search engine giant is keen to capitalise on an expanding mobile user base by incorporating new details and visual gimmicks to the site – whatever device a shopper is using. Google confirmed the news on its [...]

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Google Testing Video Call Support Feature For Google AdWords

Google has announced that users of its AdWords service will be able to make video calls to get support directly from the search engine giant. The feature was announced in the Official AdWords Community forums, and is currently in the testing phase, meaning it’ll only be accessible to a limited number of advertisers based in [...]

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Google's Matt Cutts: Responsive Design Is The Way To Go With Mobile

Responsive design is the smart thing to do in terms of SEO Matt Cutts has informed digital marketers in a new webmaster help video. With more and more traffic being generated across multiple screens including smartphones, tablets and computers, Google’s distinguished engineer wanted to stress the value of a site adaptable to the different screen [...]

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Image Mismatch Penalty Added To Google Webmaster Tools' Manual Actions

Google has unveiled a new change to Google Webmaster Tools. Having launched the manual action viewer feature – which allows webmasters to see any actions taken by Google’s manual webspam team – Google has introduced a new type of manual action, in the form of ‘image mismatch.’ Essentially, the ‘image mismatch’ report informs webmasters that [...]

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