Internet Marketing News

Read the latest news from the digital marketing industry.

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PPC Roundup: New Features for Bing Ads and Google AdWords

Yesterday was a busy day for PPC, as Google and Bing both announced new features for PPC managers. In a post on its Inside AdWords blog, Google unveiled callout extensions, which let advertisers include additional text in their ads to highlight USPs. Bing, meanwhile, revealed it is now allowing users to bulk edit up to […]

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Study: HTTPS Has No Discernable Benefit for SEO (Currently)

Thinking of switching your site over to HTTPS to improve SEO? According to a study by SearchMetrics, it may not be worth it – yet. The analytics firm looked at the rankings of ‘hundreds of thousands’ of keywords across HTTP and HTTPS domains to discern whether the secure protocol provided a worthwhile ranking boost. The […]

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Bing and Yahoo! Test New Mobile-Friendly Designs

Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch. Both search engines appear to be aiming to improve user experiences for mobile web users, featuring card-like SERP designs reminiscent of Google. Yahoo!’s new look features arguably the most extensive changes, with distinct cards containing search results, images, related searches and ads. All […]

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SEO: Google's Knowledge Graph Successor Will Be "Largest Store of Knowledge in Human History"

Google is in the process of building a successor to its Knowledge Graph, and it will be the “largest store of knowledge in human history,” according to New Scientist. The system, known as Knowledge Vault, automatically gathers facts from around the web and uses machine learning to turn the data into useful information. No human […]

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SEO: Bing Now Recognises Conversations in Search

Bing has bolstered its context-specific search technology by allowing users to engage in a ‘conversation’ while searching. The Microsoft search engine already recognises questions like “Who is the Prime Minister of the United Kingdom?”, and displays relevant information from its knowledge base. In this case, ‘David Cameron’. The new innovation, announced in a blog post […]

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Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In […]

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SEO: Google Now Favours Websites With HTTPS Encryption

Google now uses HTTPS encryption a ranking signal, as confirmed in a Webmaster Central blog post yesterday. HTTPS (Hypertext Transfer Protocol Secure) is an extra-secure communications protocol, created by layering the Transport Layer Security (TLS) cryptographic protocol over the standard HTTP protocol used by the majority of websites. Google is keen for sites to transition […]

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Online PR: Google Launches Management Tool For News Publishers

US publishers on Google News now have a simple way to inform Google of changes to the structure of their sites. Google News Publisher Center, announced in a blog post yesterday, allows publishers to “benefit from better discovery and classification of their content,” according to Google. News sites can now change the name of their […]

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