Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Penalises Unnatural Outbound Links

At the beginning of April 2016, Google penalised a number of sites for using unnatural outbound links. The penalty was issued specifically to sites that linked out to others in an attempt to manipulate search results. The penalties were sent out by the Google manual actions team in the form of a message, through the…

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Google Reveals the Top 3 Search Ranking Factors

There are hundreds of factors that affect your ranking on Google, but what are the top three? Google recently announced these during a Q&A session, Search Engine Journal has reported. RankBrain Last year, Google admitted that its new artificial intelligence system RankBrain was one of its top three ranking systems. Google started using the AI…

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Google Compare Program to be Terminated on 23 March 2016

Originally announced via an email directed to all partners, Google has confirmed that Google Compare began shutting down on 23 February, and will be completely removed from both the US and UK search engines on 23 March. The lead generation program was used for comparing credit cards, car insurance, travel insurance and more, and only…

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E-Commerce News Roundup: Five Tools For Better E-Commerce

Richard Plant takes us through the latest in e-commerce news, including the best tools around for a better e-commerce experience, tips for writing product descriptions, and how to engage with customers to boost sales. Five Tools For Better E-Commerce Online shoppers. They’re pretty fickle, constantly looking for the best deal they can get. That’s why…

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