Internet Marketing News

Read the latest news from the digital marketing industry.

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Google Rolls Out Consumer Ratings Annotations in AdWords

Google has announced the roll out of consumer ratings annotations on its AdWords blog. The Internet giant has confirmed the new format for PPC advertising – that provides detailed consumer opinion data to emphasise a particular strong point of a business – is now available in the UK as well as in the US and [...]

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Matt Cutts Explains Google's Definition Of A Paid Link

Matt Cutts has released a video on YouTube explaining in great depth how Google determines what a paid link is. The official definition of a paid link and paid linking is payment made to another website in order to get a link on your own site: From an SEO perspective this is seen as bad [...]

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Google To Remove Ads Offering Government Services For Higher Fees From SERPs

Google is set to remove ads for sites offering Government services at a substantially higher cost from its SERPs (search engine results pages). Sites offering applications for passports, driving licenses, European Health Insurance Cards (EHIC) and processing for self-assessment tax returns had originally been flagged to ministers by consumer watchdog, Which?. It reported a selection [...]

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Facebook To Buy WhatsApp in Huge $19bn Cash and Shares Deal

Social media giant Facebook has snapped up the Whatsapp messaging service in a humongous $19bn (£11.4bn): The biggest deal in Facebook’s ten-year history. As part of the agreement, the social media giant will pay $4bn (£2.4bn) in cash for the mobile messaging platform and also $15bn (£9bn) in shares. WhatsApp is a text communication service, [...]

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Facebook To Delay Roll Out Of Video Ads

Facebook is postponing the roll out of video ads on its News Feed until an undetermined time later this year it has emerged. The social media giant had originally trialled rollover video advertising on some users’ feeds in December, but has now decided to put the official roll out on hold. Originally trialled during that [...]

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Google Agrees comScore Deal To Improve DoubleClick Ad Measurement

Google has agreed a deal with comScore to have the Internet analytics firm’s Validated Campaign Essential ad measurement product integrated into its DoubleClick ad syndication service. Whilst many tools provide advertisers to see campaign performance data updated on a daily basis, Google DoubleClick, as a result of this deal, will enable users to access updated information [...]

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Marin Study: Retail Advertisers Boost Google PLA Spend By 300%

The results of recent study have shown that retail advertisers boosted the amount they spent on Google PLAs (product listing ads) by 300 per cent last year (2013). Conducted by creator of PPC management software, Marin Software, the study’s results also displayed that some advertisers allocated more than three-quarters (80 per cent) of their paid [...]

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