Internet Marketing News

Read the latest news from the digital marketing industry.

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Instagram Skyrockets, 100 Million US Users Expected by 2018

Instagram’s astonishing growth is set to continue for a while yet, eMarketer predicting more than 100 million monthly Instagram users by 2018. The research firm analysed data from other researchers, government agencies, company reports and media outlets for their forecast, resulting in a figure of 106.2 million users, or 33.6% of the US population. By […]

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Google's Mobile UX Ranking Algorithm Officially Launches in April

Google has officially announced it will start using mobile usability as a ranking factor in mobile search. This, its says, will have “a significant impact in our search results”. The announcement comes after months and months of tense speculation, fueled by Google’s confirmation that it was ‘experimenting’ with the signal, and the instatement of ‘Mobile-friendly’ […]

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Google Testing Labels to Warn Users Off Slow Sites

Is your website more of an e-snail than a digital dynamo? It might be time to work on your page loading speeds, because Google is testing a way to tell searchers about your sluggish site. As spotted by K Neeraj Kayastha on Google+, Google seems to be testing bold, red ‘Slow’ labels in mobile SERPs […]

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Facebook Launches iOS Ads Manager App in US

iPhone and iPad users can now easily manage their Facebook advertising campaigns on the go, thanks to the social network’s new iOS app. Ads Manager, which launched in the US yesterday, allows users to edit ads, budgets and schedules, create ads and track performance. Facebook previously launched an Ads Manager website for mobile users. In […]

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Bing Astonishingly Good at Predicting Oscars Wins

Bing’s predictions engine correctly guessed 84% of wins at this year’s Academy Awards show, reports The Verge. The search-engine-turned-soothsayer predicted the correct results for best picture, best actress and actor, best supporting actress and actor, and best director, according to the list of predictions over at the Inside Microsoft Research blog (published February 18). In […]

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Google Webmaster Tools Data Still Missing, But Analytics A-OK

The Google Webmaster Tools forums have been buzzing with activity over the weekend, with frustrated users noting that Search Queries data hasn’t been updated for more than a week. Search Engine Land pointed this out on Friday, but those expecting an official answer from Google will be disappointed this morning. As of yet, Google has […]

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Google Aims to Improve Health-Related Content Across the Web

Google has updated its Knowledge Graph to show more in-depth content about medical conditions, in an effort to encourage other publishers to offer better-quality health-related content. The new Knowledge Graph cards, announced in a blog post yesterday, will feature “typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, […]

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Google's Mystery Search 'Tweaks' May Be e-Commerce Related

Last week, SEOs noticed unusually high fluctuations in Google’s search rankings – but nobody has, as yet, received any word from Google about what these may be related to. However, Google has denied any relation to Panda or Penguin, and initial indications seem to discount any connection to Google’s recently-sent mobile UX webmaster warnings. Now, […]

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Google Ranking 'Tweaks' Unrelated to Mobile UX Warnings

When Google sent out mass mobile usability warnings to webmasters in January, some speculated a new algorithm was on the horizon, specifically designed to tackle mobile-unfriendly sites. So when SEOs noticed significant fluctuations in rankings on Wednesday, the natural assumption was that we were witnessing the dawn of this long-rumoured mobile UX algorithm. However, Search […]

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