Internet Marketing News

Read the latest news from the digital marketing industry.

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Google: Panda and Penguin Updates Imminent

Google is set to introduce updates to both its Panda and Penguin algorithms in the coming months, Gary Illyes, Google’s webmaster trends analyst, announced at SMX Advanced yesterday. Speaking at the Search Marketing Expo, Illyes admitted that Penguin currently runs slowly, but confirmed that Google is working on making it update in real time. If…

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Google Maps to be Available Offline

Search and voice-guided turn by turn navigation tool, Google Maps could soon be available offline, according to Search Engine Land. Google announced the offline option at its I/O conference last week. The offline option is intended for anyone without a data connection, or with a weak or unreliable one – ideal for low connection areas…

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Google Launches Identity Platform for Third-Party Apps

Ever get frustrated trying to remember the countless permutations of your passwords? Upper case, lower case, numbers, special characters – all required, none required. It’s a bone of contention for many. Well, finally, Google has come up with a solution. Launched at its I/O 15 event yesterday, the Google Identity Platform promises a new, hassle-free […]

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Twitter Adds Audience Insights to its Analytics Dashboards

Twitter has upgraded its analytics tools with audience insights, a new dashboard that helps brands and users understand what makes their audiences tick. Launched yesterday, the dashboard offers information on user interests, purchasing behaviour, TV viewing habits, occupation and more. Users can also compare their follower data against Twitter users as a whole. Twitter says […]

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STUDY: 'Mobilegeddon' Hype Was "Incorrect and Unhelpful", Say SMEs

A new study into US SMEs has revealed widespread confusion about Google’s mobile-friendly update – and indignation at the hype surrounding it. In the survey by Koozai, 69% of participants said the suggestion that the update would cause ‘mobilegeddon’ was “overhyped, incorrect and unhelpful”. In the weeks leading up to launch, the digital marketing community […]

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Google Introduces Search Console

After nearly ten years, Google has announced it has rebranded its Google Webmaster Tools as Google Search Console. The name change, the search engine says, is a reflection of the fact that the toolset is not only used by webmasters, but also by hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and […]

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SEO: Google Confirms Quality Update

Following a shake-up in rankings earlier this month, Google has now confirmed that it has changed the way content quality is assessed, although what changes have been implemented remain vague. In early May, some publishers reported changes to Google’s search results, with many reporting a drop in rankings. According to Search Engine Land, Google has […]

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Low CTRs Pose Biggest Challenge to Email Marketing

We’ve come a long way since the birth of email marketing. But marketers are still facing the same old challenges – namely, getting people to actually click on the interesting, enticing links in their emails. A recent Ascend2 study, reported by eMarketer, reveals that low click-through rates (CTRs) are considered by far the biggest challenge […]

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