Internet Marketing News

Read the latest news from the digital marketing industry.

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AOL Search Now Powered By Bing

Bing now powers AOL’s entire search offering, including web, mobile and tablet search, providing paid search ads and organic search results to AOL on a worldwide scale. With Bing Ads now available across AOL search traffic worldwide, marketers can extend their reach further. Referencing comScore, Microsoft stated: “1 in 5 searches happen on Bing.com, and…

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Google Search Console Reveals App Install Button Data

Google revealed a new filter function in Search Console yesterday, 22 December, which provides data on your ‘install app’ button in mobile search results. Google Webmaster Trends Analyst, Zineb Ait Bahajji announced this improvement for app developers, which will create a new report under ‘search appearance’ in Google Search Console. This means that Search Console…

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Google’s AMP Pages To Be Rolled Out In February 2016

Originally announced back in October, updates on Google’s Accelerated Mobile Pages (AMP) were released last week, as it was revealed that the platform will be arriving to Google Search from late February 2016. Following its launch in October 2015, AMPs were introduced to a small selection of publishers to test their effectiveness. With positive engagement…

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Google AdWords Announces Smart Goals

Smart Goals has been introduced to collect aggregated conversion data from websites that have Google Analytics enabled. Lots of advertisers already measure conversions using Adwords Conversion Tracking but many SMEs may not be tracking conversions at all. Smart Goals has been introduced to help smaller businesses and advertisers to keep track of important visits to…

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Social Media News Roundup: Twitter Removes Share Counts

Lisa Coghlan takes a look at social media updates from the last seven days, including changes to Twitter’s share counts, developments on how we use emojis, and the introduction of holiday ads on Facebook and Instagram. Twitter Removes Share Counts from Tweet Buttons Twitter has now removed share counts from its tweet buttons – one of…

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Google App Now Understands More Complex Queries

The Google app is now smarter than ever when it comes to understanding more complex search queries, according to the Google Search team. Users now see more refined results when using superlatives and specific times as part of their search queries. Google Product Manager, Satyajeet Salgar, explained that Google is getting better at understanding superlatives,…

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Google AdWords Adds New Simulator Tools

Google AdWords has now added a mobile bid adjustment simulator and first page bid estimates to its simulation tools, allowing advertisers to set more calculated bids. Mobile Bid Adjustment Simulator The new mobile bid adjustment simulator calculates changes in bid adjustments and provides the estimated impressions, clicks and spend based on those changes across different…

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Google Warns Webmasters Against Using Mobile Redirects

Google has warned that it will now issue manual penalties against webmasters who use sneaky mobile-based redirects. Google confirmed its stance on sneaky redirects back in 2014, with updated guidelines to ensure webmasters were aware of exactly what was seen as bad practice. The guidelines outlined that where mobile site detection occurs and a redirect…

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