Internet Marketing News

Read the latest news from the digital marketing industry.

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Google AdWords Adds New Simulator Tools

Google AdWords has now added a mobile bid adjustment simulator and first page bid estimates to its simulation tools, allowing advertisers to set more calculated bids. Mobile Bid Adjustment Simulator The new mobile bid adjustment simulator calculates changes in bid adjustments and provides the estimated impressions, clicks and spend based on those changes across different…

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Google Warns Webmasters Against Using Mobile Redirects

Google has warned that it will now issue manual penalties against webmasters who use sneaky mobile-based redirects. Google confirmed its stance on sneaky redirects back in 2014, with updated guidelines to ensure webmasters were aware of exactly what was seen as bad practice. The guidelines outlined that where mobile site detection occurs and a redirect…

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Facebook Introduces Instant Articles for all iOS users

Facebook announced earlier this week that, following a successful beta testing, its Instant Articles service will now show for Facebook users on iPhone. Instant Articles for Android will launch later this year, with its beta test starting this week. Although it has been five whole months since Facebook introduced its Instant Articles feature, it has…

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Bing Ads Introduces Remarketing For Shopping and Search

Bing has announced that Bing Ads remarketing is now available in both shopping and search results, helping advertisers to successfully retarget users who have already visited a brand’s site. The launch of remarketing for Bing Ads was previously discussed as part of the launch of Universal Event Tracking (UET). Intended to help advertisers better understand…

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Panda 4.2: Content Remains Key to Avoiding Penalty

It’s been three months since Google’s Panda 4.2 update began to roll out, and content marketers are still trying to appease both Google and the reader in order to avoid penalties. Panda 4.2’s emphasis on creating quality content has increased significantly since the latest update. However, industry comment is mixed as to whether pandering to…

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