Internet Marketing News

Read the latest news from the digital marketing industry.

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Google AdWords Upgrades Multi-Channel Reporting Options

Google AdWords has introduced new enhancements to its reporting interface for multi-channel advertisers. TrueView has joined Search, Shopping and Display campaigns within the core AdWords interface. Google has also added three new reporting columns to make it easier for advertisers to report across all campaign types. The new reporting columns will make it quicker to…

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New Look for Google

Google launched a fresh new face on September 1, when it unveiled its new corporate image. A sleek, modern, clean-cut font, and identity family that encapsulate the many faces of Google, have been introduced. According to Google, the new look is designed to work across a number of devices and screen sizes. Tamar Yehoshua, VP,…

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How Google Will Benefit from Alphabet

Google founders Larry Page and Sergey Brin came out with a shock announcement yesterday when they revealed a huge reshuffle at the technology giant. Google, as a corporate entity, is being completely reworked under a new holding company, called Alphabet. Larry Page will run Alphabet as CEO with Sergey Brin as President. According to Page,…

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Instagram Switches On Ad API

Digital marketers can now start buying Instagram ads, after the Facebook-owned photo-sharing app turned on its advertising API last week. The aim is to turn the app into a major mobile advertising business. Its ambition is to rival Google and Twitter. The arrival of the Instagram advertising API means that marketers can now plan their…

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Countdown to Android M – But will it be Maltesers, Mars or Marshmallow?

Ever concerned with the latest technological developments, the team at ClickThrough are pondering an important question right now. What sweet will the next Android mobile OS be named after? Due for release later this year, Android M will bring a host of new features to mobiles using the OS, including increased battery life and USB-C….

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Bing Rolls Out Native Ads on MSN

Bing Ads are going native. The paid search platform has launched Bing Native Ads on beta with the aim of expanding its advertising reach beyond search. Bing Native Ads will factor in user intent by looking at a user’s previous search queries, intent signals from the content they have previously engaged with, and user actions…

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