Internet Marketing News

Read the latest news from the digital marketing industry.

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Bing Ads Updates Keyword Planner Tool

Bing Ads has now released version 2.0 of its keyword planner tool, with new features including keyword suggestions, benchmarking and competitive insights as well as customisable ad group and keyword bids. So, what’s included in the upgrade exactly? Benchmarking and insights With the enhanced Bing Ads tool, you now have the opportunity to compare ad…

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Google Confirms Major Core Ranking Algorithm Update

On 12 January, Google took to Twitter to confirm what many experts had been predicting for a few days. Speculation over an update grew online as many users began to see significant ranking fluctuations. Having delayed the latest Penguin 4.0 update, many anticipated that this was the cause. However, industry experts soon began to question…

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DuckDuckGo Achieves Record High Searches in 2015

Privacy search engine DuckDuckGo celebrated a record number of searches in 2015. The search engine reported a daily peak of just over 12 million searches on 14 December, 2015, reaching a monthly average 10.8 million searches. This was a significant increase on the 7.1 million search average amassed in December 2014. DuckDuckGo saw further development…

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AOL Search Now Powered By Bing

Bing now powers AOL’s entire search offering, including web, mobile and tablet search, providing paid search ads and organic search results to AOL on a worldwide scale. With Bing Ads now available across AOL search traffic worldwide, marketers can extend their reach further. Referencing comScore, Microsoft stated: “1 in 5 searches happen on, and…

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Google Search Console Reveals App Install Button Data

Google revealed a new filter function in Search Console yesterday, 22 December, which provides data on your ‘install app’ button in mobile search results. Google Webmaster Trends Analyst, Zineb Ait Bahajji announced this improvement for app developers, which will create a new report under ‘search appearance’ in Google Search Console. This means that Search Console…

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Google’s AMP Pages To Be Rolled Out In February 2016

Originally announced back in October, updates on Google’s Accelerated Mobile Pages (AMP) were released last week, as it was revealed that the platform will be arriving to Google Search from late February 2016. Following its launch in October 2015, AMPs were introduced to a small selection of publishers to test their effectiveness. With positive engagement…

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Google AdWords Announces Smart Goals

Smart Goals has been introduced to collect aggregated conversion data from websites that have Google Analytics enabled. Lots of advertisers already measure conversions using Adwords Conversion Tracking but many SMEs may not be tracking conversions at all. Smart Goals has been introduced to help smaller businesses and advertisers to keep track of important visits to…

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