Internet Marketing News

Read the latest news from the digital marketing industry.

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Facebook Lifts Restrictions On Internet.org; Critics Still Not Happy

Facebook has lifted several restrictions on its Internet.org programme, meaning potentially any website can be accessed through the free Internet service. However, critics are urging the social network to go further in offering unbridled Internet access, claiming Facebook is violating the net neutrality principles it claims to support. At the heart of the argument is […]

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Google: Impact of Mobile-Friendly Update "Decreased Considerably" As Many Sites Went Mobile-Friendly

It’s fair to say that Google’s mobile-friendly update was less impactful than expected. Now we know part of the reason why. Google’s Gary Illyes confirmed on Twitter today that the negligible impact of the update was partly due to the fact that many webmasters have already switched to mobile-friendly websites. In a tweet to Search […]

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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Websites Are Going Mobile-Friendly, But Many Big Brands Are Yet to Switch

Google says the number of websites that meet its mobile-friendly criteria has risen 4.7% in the last two months – but many big companies are still to implement mobile-friendly sites. Google revealed the figure in its blog post announcing the launch of its mobile-friendly algorithm yesterday. It also said it hopes “to see even more […]

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Google Will Now Promote Android Apps Users Haven't Installed

Google will now promote apps to Android phone users in mobile search, even if they haven’t yet installed the app. The search giant announced yesterday that its App Indexing feature will now display an install button for recommended apps as part of search results. The button, accompanied by details of the recommended app, will appear […]

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UK e-Commerce Slips to Single-Digit YoY Growth in Q1 2015

UK online sales grew by just seven per cent in Q1 2015, compared to 17% in the same quarter last year, reports NetImperative. The figures, sourced from the IMRG Capgemini e-Retail Sales Index, will be seen as disappointing for many retailers – especially since 2014 saw customers break online spending records with a total spend […]

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Google Testing New Version of Analytics Homepage

Google appears to be testing a new version of its Analytics homepage, featuring a cleaner, modern look and new messaging. The new version includes increased use of white space, larger fonts and a revised, mobile-friendly layout. The revised layout seems to be an attempt by Google to conversion-optimise the page, with clearer messaging and bold, […]

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Google: Panda and Penguin Still Rely On Manual Data Uploads

Google’s Panda and Penguin webspam algorithms still require manual data ‘pushes’ to update, a Google employee has revealed. In a Webmaster Central office-hours hangout on Tuesday, Google’s John Mueller confirmed the algorithms were “not updating the data regularly” and “kind of” needed to be pushed out manually. Many considered manual data pushes a thing of […]

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