Internet Marketing News

Read the latest news from the digital marketing industry.

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Study: Compared to Facebook, Twitter is 'not as relevant for commerce'

New research has suggested Facebook delivers a staggering 30 times more e-Commerce customers than its social networking rival Twitter. Consultancy firm Curebit gave a damning review of Twitters performance in comparison to Facebook but also noted the platforms naturally lent themselves to different things – with Facebook deemed as a more social environment. Speaking to [...]

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Google Trials PPC Banner Ads On Certain Branded Query Searches

Google is currently testing large banner ads which sit atop certain branded search queries. The search engine firm confirmed the trial in a statement: “We’re currently running a very limited, US-only test, in which advertisers can include an image as part of the search ads that show in response to certain branded queries. “Advertisers have [...]

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Google makes changes to AdWords Ad Rank algorithm

Google has made an update to its AdWords Ad Rank algorithm it has confirmed. The Internet giant announced the changes on its blog, suggesting its main reason for the changes was to help PPC marketing professionals better make use of new features on accounts, such as ad extensions. On the AdWords blog, Google Staff Software [...]

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Bing Launches PPC Service For SMEs, Bing Ads Express

Bing has unveiled a Bing Ads service targeted at SMEs (small-to-medium-sized enterprises) looking to conduct smaller-scale ad campaigns via its search network. The service is currently in beta mode and only accessible to American audiences. However, similar to Google’s AdWords Express, Bing Ads Express will allow businesses to create a single PPC marketing campaign tied [...]

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Latest Google Penguin Update Is Now Live – Impacts 1% of Searches

Google’s distinguished engineer, Matt Cutts, has announced the latest release of the Penguin algorithm is now live. Cutts posted the news on his personal twitter account, on which he simply tweeted: “Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree.” Google designed its Penguin algorithm to cut down on black hat webspam [...]

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