Internet Marketing News

Read the latest news from the digital marketing industry.

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Local SEO: Google Maps Updates and 'Clarifies' Local Pages Guidelines

Google has updated its ‘Guidelines for representing your business on Google’, which lay out best practices for businesses creating local pages on Google Maps. The update was announced on Monday by Jade Wang, community manager for Google My Business, who posted the following message on the Google Product Forums: We’ve updated and clarified our quality […]

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SEO: Six Weeks Later, Penguin 3.0 Still Rolling Out Says Google

Shortly after its latest Penguin update launched on October 17, Google’s Pierre Far told the world to expect a “slow worldwide rollout, so you may notice it settling down over the next few weeks”. Well, things have certainly been slow. Yesterday, Search Engine Land reported that Google had confirmed the webspam-tackling update was still rolling […]

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Google's New 'Mobile Friendly' Label May Come With Ranking Boost

Google has officially launched its ‘mobile-friendly’ label in mobile search results, and says it is experimenting with using the label as a ranking signal. The official announcement, made via its Webmaster Central Blog yesterday, comes after weeks of testing – with Google trying out several variations of the label, including ‘mobile-unfriendly’ icons. Google says the […]

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Social Media: Facebook Working on LinkedIn Competitor?

Facebook could be set to launch a career-focussed social network to rival LinkedIn, according to a story from The Independent. ‘Facebook at Work’ will allow users to collaborate on documents and communicate with colleagues and work connections, the paper reported today. LinkedIn is the current leader in career-focussed social networks, and has seen little disturbance […]

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Google Quietly Launches Competitor Outranking Tool for AdWords

Google has quietly rolled out a new flexible bid strategy for AdWords. The new feature, called ‘target outranking share’, lets advertisers choose to automatically bid to outrank their competition. According to a source at Google, the new bid strategy out last week. It appears Google didn’t announce that the feature had launched. An explanation of […]

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PPC: Bing Ads Retiring Mobile Device Targeting (Sort of)

Bing Ads announced on Thursday that it plans to retire “explicit mobile device targeting”. From March 2015, advertisers will no longer be able to select between ‘Smartphones’ and ‘Desktop and tablet’ as distinct targeting options. Instead, users will employ bid modifiers to adjust how frequently their ads appear across devices, without being able to deselect […]

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Google Says 'Right To Be Forgotten' Ruling Was 'Vague'

Google has spoken out about its role in the ‘Right To Be Forgotten’ ruling, saying the ruling itself was “vague” and that they received no official guidance to help deal with removal requests. Speaking at the Web Summit in Ireland, Google’s head of European communications Peter Barron also remarked: “We respected the court’s ruling and […]

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Spain Follows Germany's Lead With 'Google Tax' Law

On Thursday, Spain passed its much-discussed Intellectual Property Law – its own version of Germany’s so called ‘Google Tax’ legislation. As told by The Hollywood Reporter, the new law will allow for fines of up to around £468,000 (€600,000) to be applied to aggregators that show snippets of pirated content. Under the definition of the […]

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