PPC

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed [...]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed [...]

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Google Launches My Client Center Scripts For All AdWords Users

Google has made scripts available within My Client Center (MCC) to all users of its AdWords service . My Client Center is a tool that enables PPC marketing professionals to manage multiple accounts on AdWords from one dashboard. Essentially it’s a time saver. With MCC scripts, users will now be able to implement and manage [...]

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Google Unveils New AdWords Innovations – Including App Ads Feature

Google has announced that it will launch three new AdWords updates over the next couple of months. Unveiled yesterday (April 22), the updates will include app ads, more insightful reporting features and enhanced tools that will enable advertisers to carry out bulk actions directly from their AdWords account. With the app ads feature, advertisers will [...]

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Google Launches AdWords Editor Update 10.4

Google has announced that it’s released an update to its AdWords Editor. A commonly used tool in pay per click marketing, it allows account managers to manage larger accounts more effectively and efficiently. One of the key benefits it provides is that it allows users to continue making adjustments to their campaigns whilst offline – [...]

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Bing Launches Product Ads In The US

Bing has announced the launch of Product Ads in the US. The product was initially trialled in July last year (2013), and allows advertisers to display ads in Bing and Yahoo!’s SERPs (search engine results pages) for commerce related searches. The Product Ads feature similar types of information featured in Google’s Product Listing Ads (PLAs) [...]

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Google Rolls Out Consumer Ratings Annotations in AdWords

Google has announced the roll out of consumer ratings annotations on its AdWords blog. The Internet giant has confirmed the new format for PPC advertising – that provides detailed consumer opinion data to emphasise a particular strong point of a business – is now available in the UK as well as in the US and [...]

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Google Agrees comScore Deal To Improve DoubleClick Ad Measurement

Google has agreed a deal with comScore to have the Internet analytics firm’s¬†Validated Campaign Essential ad measurement product integrated into its DoubleClick ad syndication service. Whilst many tools provide advertisers to see campaign performance data updated on a daily basis, Google DoubleClick, as a result of this deal, will enable users to access updated information [...]

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