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Google AdWords Upgrades Multi-Channel Reporting Options

Google AdWords has introduced new enhancements to its reporting interface for multi-channel advertisers. TrueView has joined Search, Shopping and Display campaigns within the core AdWords interface. Google has also added three new reporting columns to make it easier for advertisers to report across all campaign types. The new reporting columns will make it quicker to…

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Bing Rolls Out Native Ads on MSN

Bing Ads are going native. The paid search platform has launched Bing Native Ads on beta with the aim of expanding its advertising reach beyond search. Bing Native Ads will factor in user intent by looking at a user’s previous search queries, intent signals from the content they have previously engaged with, and user actions…

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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Google Makes it 'Easier' to Enrol in Trusted Stores Certification

Google has made it ‘even easier’ to register for its Trusted Stores certification programme. Previously, Google has required submission of shipping and cancellation feeds as part of an application. Now users only need to create an account and add a couple of lines of code to their website. To qualify for Trusted Stores, websites must […]

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Bing Bans Phone Numbers in PPC Ad Copy

Bing Ads has announced that telephone numbers will no longer be allowed in PPC advertising copy. Instead, Bing said yesterday, advertisers will have to use Location Extensions or Call Extensions to display click-able phone numbers. The new rules – part of an update to Bing Ads’ editorial policies – also ban ‘plain text’ phone numbers […]

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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Google Quietly Launches Competitor Outranking Tool for AdWords

Google has quietly rolled out a new flexible bid strategy for AdWords. The new feature, called ‘target outranking share’, lets advertisers choose to automatically bid to outrank their competition. According to a source at Google, the new bid strategy out last week. It appears Google didn’t announce that the feature had launched. An explanation of […]

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IAB's Affiliate Site Hacked by Rogue Affiliate?

It appears the Internet Advertising Bureau’s affiliate marketing website has been hacked by a rogue affiliate hawking dodgy Viagra pills. The ironic twist of fate was pointed out by John Newton on Twitter, who noticed the words ‘Buy Viagra’ had been slipped into an article about – of all things – a social gathering of […]

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