PPC

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Google Quietly Launches Competitor Outranking Tool for AdWords

Google has quietly rolled out a new flexible bid strategy for AdWords. The new feature, called ‘target outranking share’, lets advertisers choose to automatically bid to outrank their competition. According to a source at Google, the new bid strategy out last week. It appears Google didn’t announce that the feature had launched. An explanation of […]

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IAB's Affiliate Site Hacked by Rogue Affiliate?

It appears the Internet Advertising Bureau’s affiliate marketing website has been hacked by a rogue affiliate hawking dodgy Viagra pills. The ironic twist of fate was pointed out by John Newton on Twitter, who noticed the words ‘Buy Viagra’ had been slipped into an article about – of all things – a social gathering of […]

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PPC: Google's Automatic Item Updates Reduce PLA Disapprovals by 50%

Google has launched automatic item updates, a new feature to help prevent Product Listing Ads (PLAs) being disapproved because of pricing discrepancies. Until now, it has been the responsibility of advertisers to ensure that their sites’ pricing microdata matched the prices on their PLAs. If Google wasn’t updated with the new price as soon as […]

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Google AdWords Launches Ad Customizers for Scaleable Creatives

Businesses with complex Google AdWords campaigns will soon be able to scale their PPC activity more easily, thanks to a new feature announced last week. Ad customizers allow advertisers to display customised creatives for products and services, without the need to create numerous variations on the same copy. In its announcement, Google wrote: “For advertisers […]

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PPC: Three New Features for Bing Ads

Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic Sitelinks and a brand-new campaign planner. Simplified Device Targeting Bing announced it would be switching to simplified device targeting back in June, bringing its targeting options in line with Google AdWords Enhanced Campaigns. In other words, users can no longer choose to […]

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PPC Roundup: New Features for Bing Ads and Google AdWords

Yesterday was a busy day for PPC, as Google and Bing both announced new features for PPC managers. In a post on its Inside AdWords blog, Google unveiled callout extensions, which let advertisers include additional text in their ads to highlight USPs. Bing, meanwhile, revealed it is now allowing users to bulk edit up to […]

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed […]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed […]

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