PPC

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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Google Makes it 'Easier' to Enrol in Trusted Stores Certification

Google has made it ‘even easier’ to register for its Trusted Stores certification programme. Previously, Google has required submission of shipping and cancellation feeds as part of an application. Now users only need to create an account and add a couple of lines of code to their website. To qualify for Trusted Stores, websites must […]

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Bing Bans Phone Numbers in PPC Ad Copy

Bing Ads has announced that telephone numbers will no longer be allowed in PPC advertising copy. Instead, Bing said yesterday, advertisers will have to use Location Extensions or Call Extensions to display click-able phone numbers. The new rules – part of an update to Bing Ads’ editorial policies – also ban ‘plain text’ phone numbers […]

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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Google Quietly Launches Competitor Outranking Tool for AdWords

Google has quietly rolled out a new flexible bid strategy for AdWords. The new feature, called ‘target outranking share’, lets advertisers choose to automatically bid to outrank their competition. According to a source at Google, the new bid strategy out last week. It appears Google didn’t announce that the feature had launched. An explanation of […]

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IAB's Affiliate Site Hacked by Rogue Affiliate?

It appears the Internet Advertising Bureau’s affiliate marketing website has been hacked by a rogue affiliate hawking dodgy Viagra pills. The ironic twist of fate was pointed out by John Newton on Twitter, who noticed the words ‘Buy Viagra’ had been slipped into an article about – of all things – a social gathering of […]

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PPC: Google's Automatic Item Updates Reduce PLA Disapprovals by 50%

Google has launched automatic item updates, a new feature to help prevent Product Listing Ads (PLAs) being disapproved because of pricing discrepancies. Until now, it has been the responsibility of advertisers to ensure that their sites’ pricing microdata matched the prices on their PLAs. If Google wasn’t updated with the new price as soon as […]

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Google AdWords Launches Ad Customizers for Scaleable Creatives

Businesses with complex Google AdWords campaigns will soon be able to scale their PPC activity more easily, thanks to a new feature announced last week. Ad customizers allow advertisers to display customised creatives for products and services, without the need to create numerous variations on the same copy. In its announcement, Google wrote: “For advertisers […]

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PPC: Three New Features for Bing Ads

Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic Sitelinks and a brand-new campaign planner. Simplified Device Targeting Bing announced it would be switching to simplified device targeting back in June, bringing its targeting options in line with Google AdWords Enhanced Campaigns. In other words, users can no longer choose to […]

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