PPC

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Google Unveils New AdWords Innovations – Including App Ads Feature

Google has announced that it will launch three new AdWords updates over the next couple of months. Unveiled yesterday (April 22), the updates will include app ads, more insightful reporting features and enhanced tools that will enable advertisers to carry out bulk actions directly from their AdWords account. With the app ads feature, advertisers will [...]

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Google Launches AdWords Editor Update 10.4

Google has announced that it’s released an update to its AdWords Editor. A commonly used tool in pay per click marketing, it allows account managers to manage larger accounts more effectively and efficiently. One of the key benefits it provides is that it allows users to continue making adjustments to their campaigns whilst offline – [...]

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Bing Launches Product Ads In The US

Bing has announced the launch of Product Ads in the US. The product was initially trialled in July last year (2013), and allows advertisers to display ads in Bing and Yahoo!’s SERPs (search engine results pages) for commerce related searches. The Product Ads feature similar types of information featured in Google’s Product Listing Ads (PLAs) [...]

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Google Rolls Out Consumer Ratings Annotations in AdWords

Google has announced the roll out of consumer ratings annotations on its AdWords blog. The Internet giant has confirmed the new format for PPC advertising – that provides detailed consumer opinion data to emphasise a particular strong point of a business – is now available in the UK as well as in the US and [...]

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Google Agrees comScore Deal To Improve DoubleClick Ad Measurement

Google has agreed a deal with comScore to have the Internet analytics firm’s┬áValidated Campaign Essential ad measurement product integrated into its DoubleClick ad syndication service. Whilst many tools provide advertisers to see campaign performance data updated on a daily basis, Google DoubleClick, as a result of this deal, will enable users to access updated information [...]

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Marin Study: Retail Advertisers Boost Google PLA Spend By 300%

The results of recent study have shown that retail advertisers boosted the amount they spent on Google PLAs (product listing ads) by 300 per cent last year (2013). Conducted by creator of PPC management software, Marin Software, the study’s results also displayed that some advertisers allocated more than three-quarters (80 per cent) of their paid [...]

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Google Adds Viewable Impression CPM Bidding To AdWords

In yet another significant change to how its PPC advertising platform operates, Google has rolled out new viewable Cost Per Impression (CPM) bidding in AdWords. The new option is accessible within the bidding and budget tab and is available to any campaign running on the Google Display Network. This is an interesting development for PPC [...]

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Google Testing Video Call Support Feature For Google AdWords

Google has announced that users of its AdWords service will be able to make video calls to get support directly from the search engine giant. The feature was announced in the Official AdWords Community forums, and is currently in the testing phase, meaning it’ll only be accessible to a limited number of advertisers based in [...]

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