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Tablet Bidding Returns to AdWords

Google announced earlier this year that it was going to break up its device bidding options to enable advertisers to set different bid modifiers across all devices, including tablets. After months of waiting it seems that all device bid modifiers are now live. The paid search team at ClickThrough noticed the changes go live week…

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New Filter Buttons for Shopping Ads Being Tested by Google

Google has been testing changes to its Product Listing Ads (PLAs) by adding a selection of filter buttons within the search results. As published by Merkle RKG, the filter buttons currently only appear to be working for specific search terms. Opposing the numerical rankings system that takes effect when qualifying superlatives such as ‘top rated’…

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Google AdWords Adds New Simulator Tools

Google AdWords has now added a mobile bid adjustment simulator and first page bid estimates to its simulation tools, allowing advertisers to set more calculated bids. Mobile Bid Adjustment Simulator The new mobile bid adjustment simulator calculates changes in bid adjustments and provides the estimated impressions, clicks and spend based on those changes across different…

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Bing Ads Introduces Remarketing For Shopping and Search

Bing has announced that Bing Ads remarketing is now available in both shopping and search results, helping advertisers to successfully retarget users who have already visited a brand’s site. The launch of remarketing for Bing Ads was previously discussed as part of the launch of Universal Event Tracking (UET). Intended to help advertisers better understand…

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Google AdWords Upgrades Multi-Channel Reporting Options

Google AdWords has introduced new enhancements to its reporting interface for multi-channel advertisers. TrueView has joined Search, Shopping and Display campaigns within the core AdWords interface. Google has also added three new reporting columns to make it easier for advertisers to report across all campaign types. The new reporting columns will make it quicker to…

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Bing Rolls Out Native Ads on MSN

Bing Ads are going native. The paid search platform has launched Bing Native Ads on beta with the aim of expanding its advertising reach beyond search. Bing Native Ads will factor in user intent by looking at a user’s previous search queries, intent signals from the content they have previously engaged with, and user actions…

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Google Says Mobile-Friendly Update Won't Affect PPC Quality Score; Others Not Convinced

Google has confirmed that last week’s mobile-friendly update will not affect advertisers’ Quality Score – but others in the digital marketing community are taking the news with a pinch of salt. Rumours of a ‘PPC mobilegeddon’ began to simmer last week when Google was spotted running tests of its ‘mobile-friendly’ labels in paid search ads. […]

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