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Internet marketing firm announces new course

A US online marketing company has announced the introduction of its second marketing and media school. Sitewire, an internet marketing company based in Arizona, has revealed details of its newest ten-week intensive course that brings industry experts together to educate and inform students. The course will cover areas such as organic search marketing, pay per…

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CA announces Yahoo! deal

Management software company CA have announced a deal to integrate Yahoo! search toolbars in its packages. The distribution agreement will include releases of CA’s home and home office products such as the CA Internet Security Suite Plus software to be released later this year. Yahoo! will also offer CA Anti-Spy users access to a website…

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SEO secrets and strategies revealed

A leading expert in search engine optimisation (SEO), pay per click and online marketing has revealed his secrets and strategies. Insider SEO & PPC: Get Your Website to the Top of the Search Engines, by Andreas Ramos, offers hints and tips on how to best approach the complex world of search engine marketing. The book…

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SEO firm announces new service

Search engine optimisation (SEO) company Webmarketing123 has announced details of a new website analysis service. The California-based online marketing firm has introduced a facility that aims to increase customers’ website visitors and improve conversion rates at each stage of the buying process. Paul Taylor, chief executive of Webmarketing123, said that although it was important for…

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SEO continues to grow in importance

More and more money is being spent on search engine optimisation (SEO) and marketing as companies begin to recognise its importance, according to experts. Travel industry website e-Travel Blackboard states that although compound growth in the industry may be slowing, the need for companies to spend on SEO was being increasingly emphasised. Reporting on the…

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Search marketing ‘set to double’

Search engine marketing and online advertising is set to double over the next five years, according to a new report. The survey conducted by Forrester Research estimated that by 2012 up to £10.8 billion could be being spent every year on internet marketing, a figure more than double the current rate of £5.1 billion. The…

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Yahoo! improves Panama search marketing

Yahoo! has announced that its online marketing platform Panama, will now offer geo-targeting as part of its customisable package. This means that for the first time the search engine can offer optimised results based on geographical locations for products and services. The National Business Review writes that this will be especially welcome news to customers…

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Google Australia taken to court over online marketing

A consumer watchdog is taking Google Australia to court over allegations of misleading search engine marketing. The Australian Competition and Consumer Commission (ACCC) has alleged that in 2005 Google links were directing searchers to unrelated websites. The ACCC claims that links entitled ‘Kloster Ford’ and ‘Charlestown Toyota’, which should have taken users to their respective…

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Yahoo! adds quality based ranking to search marketing

Yahoo! search marketing has announced its official arrival date for the anticipated quality-based ranking system. According to Yahoo’s search marketing site the current ranking model for sponsored search ad positions in search results is determined by bid amount. The new system allows for both quality and bid amount to influence the positioning. Yahoo! states that…

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