Search Engines

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Google Launches A4A For AMP Ads

Google has rolled out a way to significantly speed up the appearance of Accelerated Mobile Page ads. A4A is now live, and is designed to allow AMP ads to load much faster than usual. Slow page loading times tend to have a negative effect on user experience as well as rankings – with many studies…

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Google Tests new Sitelink Format

Google is always testing new formats, layouts and features within the search results. The latest test is a new format for Sitelinks – in a carousel card form. Google’s newest test offers a new format for Google Sitelinks for certain results. Sitelinks are used to link to useful, related pages and are normally featured as…

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Google’s Phantom Returns

Are we witnessing the return of Google’s Phantom algorithm update? Some changes to domain rankings suggest so. Holly Miller of Searchmetrics stated that their team have been “seeing changes in a number of domains that were previously rewarded by Phantom.” And as Google has announced no official updates – and the changes are similar to…

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Google Runs New SERP Test

Google is testing a new change to its search engine results pages (SERPs), with paid ads’ star ratings being replaced with a positive rating percentage. Google has featured star ratings next to the paid ads in search results since June 2010. Now, Google is running a test that takes those star ratings away, and replaces…

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Google Autosuggest Appears to Favour Clinton over “Lying Ted”

Names given to Donald Trump’s opposition by the US Republican candidate himself have been found to be appearing on Google’s autosuggest feature. While instances of ‘lying ted’ were shown when the term ‘lying’ was searched for in Google last week, the equivalent slur Donald Trump coined for Hillary Clinton, ‘crooked hillary’, did not appear to…

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Google Releases Simplified Mobile Tool

Google has released a new tool designed to allow site owners to check the mobile friendliness and page speed of their websites. The new tool merges two existing tools to create a simplified version that makes checking the performance of your mobile site quicker and easier. The new tool offers scores out of 100 for…

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