Search Engines

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PPC: Bing Ads Retiring Mobile Device Targeting (Sort of)

Bing Ads announced on Thursday that it plans to retire “explicit mobile device targeting”. From March 2015, advertisers will no longer be able to select between ‘Smartphones’ and ‘Desktop and tablet’ as distinct targeting options. Instead, users will employ bid modifiers to adjust how frequently their ads appear across devices, without being able to deselect […]

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Google Says 'Right To Be Forgotten' Ruling Was 'Vague'

Google has spoken out about its role in the ‘Right To Be Forgotten’ ruling, saying the ruling itself was “vague” and that they received no official guidance to help deal with removal requests. Speaking at the Web Summit in Ireland, Google’s head of European communications Peter Barron also remarked: “We respected the court’s ruling and […]

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Spain Follows Germany's Lead With 'Google Tax' Law

On Thursday, Spain passed its much-discussed Intellectual Property Law – its own version of Germany’s so called ‘Google Tax’ legislation. As told by The Hollywood Reporter, the new law will allow for fines of up to around £468,000 (€600,000) to be applied to aggregators that show snippets of pirated content. Under the definition of the […]

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SEO: Google Webmaster Guidelines Updated, Says Don't Block Javascript or CSS

Google has updated its technical Webmaster Guidelines to reflect its evolving indexing system, warning webmasters that they could face ‘suboptimal rankings’ if they prevent Google’s bots from crawling CSS or Javascript files. Recently, the search giant has made several big steps towards considering user experience (UX) as a ranking factor, including strongly hinting it will […]

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Google Pirate Update Rolls Out After Criticism of Anti-Piracy Efforts

Google’s Pirate Update has most likely rolled out, based on reports by TorrentFreak. Pirate Update is a search filter designed to penalise sites that violate copyright legislation, such as torrent sites. It was first rolled out in 2012, but has seemingly remained unaltered in the two years since. However, on Friday last week Google announced […]

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Google Tests 'Mobile Unfriendly' Icons in Mobile SERPs

Just last week we reported that Google may be planning to use mobile user experience as a ranking factor. In what appears to be a further step towards this goal, the search engine is now testing ‘mobile unfriendly’ icons in mobile SERPs. As pointed out by Search Engine Watch’s Yuyu Chen, the new feature appears […]

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New Google Panda Update (4.1) is Rolling Out Right Now

Google has confirmed a new and “improved” Panda algorithm update is in the process of rolling out, according to an employee’s Google+ post. Pierre Far of Google UK wrote: “Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.” Panda, which first […]

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Structured Snippets Go Live in Google Search

Google has announced the introduction of Structured Snippets – short snippets of factual information displayed alongside web search results. The new feature was first spotted in the wild by Alex Chitu at Google Operating System over two weeks ago. However, Google’s announcement on its Research Blog yesterday means the feature is now out of its […]

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SEO Rumour Roundup: Penguin 3.0 in Time for Christmas?

Could the long-rumoured ‘3.0’ update to Google’s Penguin algorithm finally be about to happen? The answer is a fairly confident ‘yes’, direct from the horse’s mouth. In a Google Webmaster Central office hours hangout on September 12, Webmaster Trends analyst John Mueller said: “My guess is yes,” before rushing in with the caveat “as always, […]

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Bing and Yahoo! Test New Mobile-Friendly Designs

Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch. Both search engines appear to be aiming to improve user experiences for mobile web users, featuring card-like SERP designs reminiscent of Google. Yahoo!’s new look features arguably the most extensive changes, with distinct cards containing search results, images, related searches and ads. All […]

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