Search Engines

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Google Will Now Promote Android Apps Users Haven't Installed

Google will now promote apps to Android phone users in mobile search, even if they haven’t yet installed the app. The search giant announced yesterday that its App Indexing feature will now display an install button for recommended apps as part of search results. The button, accompanied by details of the recommended app, will appear […]

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Google Testing New Version of Analytics Homepage

Google appears to be testing a new version of its Analytics homepage, featuring a cleaner, modern look and new messaging. The new version includes increased use of white space, larger fonts and a revised, mobile-friendly layout. The revised layout seems to be an attempt by Google to conversion-optimise the page, with clearer messaging and bold, […]

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Does Google Want to Buy Twitter?

Google may be considering a Twitter takeover bid, according to a report by The Telegraph. Reporter Andrew Trotman wrote that two companies – one understood to be Google – approached the social network with “serious interest” in a buyout. Trotman cited stock market analysis company Briefing.com as the source for his story. The report points […]

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Google's Mobile UX Ranking Algorithm Officially Launches in April

Google has officially announced it will start using mobile usability as a ranking factor in mobile search. This, its says, will have “a significant impact in our search results”. The announcement comes after months and months of tense speculation, fueled by Google’s confirmation that it was ‘experimenting’ with the signal, and the instatement of ‘Mobile-friendly’ […]

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Google Testing Labels to Warn Users Off Slow Sites

Is your website more of an e-snail than a digital dynamo? It might be time to work on your page loading speeds, because Google is testing a way to tell searchers about your sluggish site. As spotted by K Neeraj Kayastha on Google+, Google seems to be testing bold, red ‘Slow’ labels in mobile SERPs […]

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Bing Astonishingly Good at Predicting Oscars Wins

Bing’s predictions engine correctly guessed 84% of wins at this year’s Academy Awards show, reports The Verge. The search-engine-turned-soothsayer predicted the correct results for best picture, best actress and actor, best supporting actress and actor, and best director, according to the list of predictions over at the Inside Microsoft Research blog (published February 18). In […]

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Google Webmaster Tools Data Still Missing, But Analytics A-OK

The Google Webmaster Tools forums have been buzzing with activity over the weekend, with frustrated users noting that Search Queries data hasn’t been updated for more than a week. Search Engine Land pointed this out on Friday, but those expecting an official answer from Google will be disappointed this morning. As of yet, Google has […]

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Google Aims to Improve Health-Related Content Across the Web

Google has updated its Knowledge Graph to show more in-depth content about medical conditions, in an effort to encourage other publishers to offer better-quality health-related content. The new Knowledge Graph cards, announced in a blog post yesterday, will feature “typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, […]

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Google's Mystery Search 'Tweaks' May Be e-Commerce Related

Last week, SEOs noticed unusually high fluctuations in Google’s search rankings – but nobody has, as yet, received any word from Google about what these may be related to. However, Google has denied any relation to Panda or Penguin, and initial indications seem to discount any connection to Google’s recently-sent mobile UX webmaster warnings. Now, […]

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