Search Engines

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Google to Let Developers Build Conversation Actions

With the growing prominence of personal assistants and voice search, Google has catered to businesses by giving developers the ability to create their very own Google Assistant conversation actions. Actions on Google was first previewed in October 2016. Two months later on 8 December, Google announced that the feature was available to all developers, allowing…

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Bing Ads Editor Update Introduces Significant Changes

Announced on 29 November 2016, Bing Ads Editor version 11.7 encompasses a number of new features designed to help manage large campaigns, with the two biggest changes coming to Remarketing and Bing Shopping. Remarketing The support for Remarketing in Paid Search previously allowed users to associate specific audiences to ad groups. This has been adapted…

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Google Starts Experimenting With Mobile-First Indexing

Google has started experimenting with the mobile-first search index that they announced in October. On 13 October, Google’s John Mueller announced at Pubcon that Google will be shifting its search index’s priority to mobile. On Friday 4 November, a post on the Google Webmasters blog announced that Google had started experimenting with the mobile index…

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Google Will Divide Its Search Index

Google has announced that it will be dividing its search index into two: mobile and desktop. Google currently has one index that is used to hold the documents of both desktop and mobile search. Plans to see these indexes split into two are now in motion, with the aim to allow mobile search to have…

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Google Search Adds a New Feature

Google has released a new feature that allows users to look at restaurant reviews from top critics right from the SERPs. On 4 August, Google announced the release of a new feature that presents users with reviews from top-critics and reputable best-of lists, when they search restaurant or food related queries in Google Search. For…

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AdWords Editor Gets Update

There has been an update to Google AdWords Editor that supports expanded text ads. Expanded text ads (ETAs) were rolled out globally on 26 July, and a day later, Google released an AdWords editor update to support them. To find the new feature, access the Ads section on the left navigation list, and you will…

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