Search Engines

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Bing Ads Updates Keyword Planner Tool

Bing Ads has now released version 2.0 of its keyword planner tool, with new features including keyword suggestions, benchmarking and competitive insights as well as customisable ad group and keyword bids. So, what’s included in the upgrade exactly? Benchmarking and insights With the enhanced Bing Ads tool, you now have the opportunity to compare ad…

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Google Confirms Major Core Ranking Algorithm Update

On 12 January, Google took to Twitter to confirm what many experts had been predicting for a few days. Speculation over an update grew online as many users began to see significant ranking fluctuations. Having delayed the latest Penguin 4.0 update, many anticipated that this was the cause. However, industry experts soon began to question…

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DuckDuckGo Achieves Record High Searches in 2015

Privacy search engine DuckDuckGo celebrated a record number of searches in 2015. The search engine reported a daily peak of just over 12 million searches on 14 December, 2015, reaching a monthly average 10.8 million searches. This was a significant increase on the 7.1 million search average amassed in December 2014. DuckDuckGo saw further development…

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Google App Now Understands More Complex Queries

The Google app is now smarter than ever when it comes to understanding more complex search queries, according to the Google Search team. Users now see more refined results when using superlatives and specific times as part of their search queries. Google Product Manager, Satyajeet Salgar, explained that Google is getting better at understanding superlatives,…

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New Look for Google

Google launched a fresh new face on September 1, when it unveiled its new corporate image. A sleek, modern, clean-cut font, and identity family that encapsulate the many faces of Google, have been introduced. According to Google, the new look is designed to work across a number of devices and screen sizes. Tamar Yehoshua, VP,…

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How Google Will Benefit from Alphabet

Google founders Larry Page and Sergey Brin came out with a shock announcement yesterday when they revealed a huge reshuffle at the technology giant. Google, as a corporate entity, is being completely reworked under a new holding company, called Alphabet. Larry Page will run Alphabet as CEO with Sergey Brin as President. According to Page,…

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