Search Engines

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Google To Update Google Shopping Feed To Help Merchants

Google is updating its Google Shopping feed requirements to bring things in line with changes to the Shopping service itself. A number of changes have occurred over the last year to Shopping, with a variety of new ad formats and a new campaign type added. Now Google is aiming to provide merchants with more flexibility [...]

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Bing PPC Advertising Platform Bing Ads Set For Overhaul

Bing is set to make a host of changes to its PPC advertising platform Bing Ads as it looks to bring it more in line with its main competitor Google Adwords. The move comes as somewhat of an about-face on Bing’s previous stance against Google Enhanced Campaigns: the Internet giant previously claimed it wanted to [...]

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Google's Comparison Ads Reportedly Under Investigation By FCA in UK

One of Google’s digital advertising services is reportedly under fire in the UK. Google Comparison Ads is under investigation by the UK financial services industry regulator Financial Conduct Authority following complaints from UK price comparison sites Google is placing its own product at the top of rankings. Comparison Ads was designed by Google to simplify [...]

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Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might [...]

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US search engine market share figures steady in February

comScore’s latest set of US search engine market share figures have shown that Microsoft saw a marginal increase, whilst Yahoo! and dominant force, Google, saw marginal decreases in a month of unremarkable changes. The data, which reflects only those searches which users have intent to interact with (explicit core searches), showed Google saw its share [...]

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Google To Remove Ads Offering Government Services For Higher Fees From SERPs

Google is set to remove ads for sites offering Government services at a substantially higher cost from its SERPs (search engine results pages). Sites offering applications for passports, driving licenses, European Health Insurance Cards (EHIC) and processing for self-assessment tax returns had originally been flagged to ministers by consumer watchdog, Which?. It reported a selection [...]

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