Search Engines

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Google Starts Experimenting With Mobile-First Indexing

Google has started experimenting with the mobile-first search index that they announced in October. On 13 October, Google’s John Mueller announced at Pubcon that Google will be shifting its search index’s priority to mobile. On Friday 4 November, a post on the Google Webmasters blog announced that Google had started experimenting with the mobile index…

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Google Will Divide Its Search Index

Google has announced that it will be dividing its search index into two: mobile and desktop. Google currently has one index that is used to hold the documents of both desktop and mobile search. Plans to see these indexes split into two are now in motion, with the aim to allow mobile search to have…

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Google Search Adds a New Feature

Google has released a new feature that allows users to look at restaurant reviews from top critics right from the SERPs. On 4 August, Google announced the release of a new feature that presents users with reviews from top-critics and reputable best-of lists, when they search restaurant or food related queries in Google Search. For…

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AdWords Editor Gets Update

There has been an update to Google AdWords Editor that supports expanded text ads. Expanded text ads (ETAs) were rolled out globally on 26 July, and a day later, Google released an AdWords editor update to support them. To find the new feature, access the Ads section on the left navigation list, and you will…

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Google Launches A4A For AMP Ads

Google has rolled out a way to significantly speed up the appearance of Accelerated Mobile Page ads. A4A is now live, and is designed to allow AMP ads to load much faster than usual. Slow page loading times tend to have a negative effect on user experience as well as rankings – with many studies…

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Google Tests new Sitelink Format

Google is always testing new formats, layouts and features within the search results. The latest test is a new format for Sitelinks – in a carousel card form. Google’s newest test offers a new format for Google Sitelinks for certain results. Sitelinks are used to link to useful, related pages and are normally featured as…

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