Search Engines

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SEO Rumour Roundup: Penguin 3.0 in Time for Christmas?

Could the long-rumoured ’3.0′ update to Google’s Penguin algorithm finally be about to happen? The answer is a fairly confident ‘yes’, direct from the horse’s mouth. In a Google Webmaster Central office hours hangout on September 12, Webmaster Trends analyst John Mueller said: “My guess is yes,” before rushing in with the caveat “as always, [...]

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Bing and Yahoo! Test New Mobile-Friendly Designs

Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch. Both search engines appear to be aiming to improve user experiences for mobile web users, featuring card-like SERP designs reminiscent of Google. Yahoo!’s new look features arguably the most extensive changes, with distinct cards containing search results, images, related searches and ads. All [...]

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SEO: Google's Knowledge Graph Successor Will Be "Largest Store of Knowledge in Human History"

Google is in the process of building a successor to its Knowledge Graph, and it will be the “largest store of knowledge in human history,” according to New Scientist. The system, known as Knowledge Vault, automatically gathers facts from around the web and uses machine learning to turn the data into useful information. No human [...]

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SEO: Bing Now Recognises Conversations in Search

Bing has bolstered its context-specific search technology by allowing users to engage in a ‘conversation’ while searching. The Microsoft search engine already recognises questions like “Who is the Prime Minister of the United Kingdom?”, and displays relevant information from its knowledge base. In this case, ‘David Cameron’. The new innovation, announced in a blog post [...]

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Google To Update Google Shopping Feed To Help Merchants

Google is updating its Google Shopping feed requirements to bring things in line with changes to the Shopping service itself. A number of changes have occurred over the last year to Shopping, with a variety of new ad formats and a new campaign type added. Now Google is aiming to provide merchants with more flexibility [...]

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Bing PPC Advertising Platform Bing Ads Set For Overhaul

Bing is set to make a host of changes to its PPC advertising platform Bing Ads as it looks to bring it more in line with its main competitor Google Adwords. The move comes as somewhat of an about-face on Bing’s previous stance against Google Enhanced Campaigns: the Internet giant previously claimed it wanted to [...]

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Google's Comparison Ads Reportedly Under Investigation By FCA in UK

One of Google’s digital advertising services is reportedly under fire in the UK. Google Comparison Ads is under investigation by the UK financial services industry regulator Financial Conduct Authority following complaints from UK price comparison sites Google is placing its own product at the top of rankings. Comparison Ads was designed by Google to simplify [...]

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Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might [...]

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