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Google Shopping Service Under Fire From Consumer Watchdog Group

Google has come under fire from an American watchdog over its Google Shopping service. Consumer Watchdog has sent a new report to the Federal Trade Commission over its concerns about advertisements in the service and reportedly higher cost items appearing to take precedence on the listing ahead of other cheaper items. Consumer Watchdog’s Privacy Project […]

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Google Announces Changes To Its Google Shopping Platform

Google has added a number of tweaks to its Google Shopping platform in time for the festive holidays. The search engine giant is keen to capitalise on an expanding mobile user base by incorporating new details and visual gimmicks to the site – whatever device a shopper is using. Google confirmed the news on its […]

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Image Mismatch Penalty Added To Google Webmaster Tools' Manual Actions

Google has unveiled a new change to Google Webmaster Tools. Having launched the manual action viewer feature – which allows webmasters to see any actions taken by Google’s manual webspam team – Google has introduced a new type of manual action, in the form of ‘image mismatch.’ Essentially, the ‘image mismatch’ report informs webmasters that […]

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Google Offers More Concessions In Bid To End Three Year Antitrust Case

Google has submitted further concessions to the European Commission in a move to avoid a potential $5bn fine and put an end to a three year antitrust investigation. The latest offer comes just two months after the European antitrust commission rejected the search engine giant’s initial proposals and demanded further action was taken. EU Commission […]

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Google Retires Keyword Tool, Brings In Keyword Planner

Google has finally retired its popular Keyword Tool, and officially replaced it with the Keyword Planner. The Keyword Tool proved to be a popular option amongst SEO and PPC professionals, allowing them to research traffic volumes on keywords and phrases without having to login or sign-up for a service. Its replacement, the Keyword Planner, however, […]

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Digital Marketing Goes Sci-Fi As Google Patents "pay-per-gaze" Ads

Google has patented a number of new ideas including the use of eye-tracking technology – potentially creating a whole new avenue for digital marketing professionals to explore in the future. The Internet giant has patented the idea of a “pay-per-gaze” advertising system using a Google Glass style piece of technology capable of tracking when a […]

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