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Google Warns Webmasters Against Using Mobile Redirects

Google has warned that it will now issue manual penalties against webmasters who use sneaky mobile-based redirects. Google confirmed its stance on sneaky redirects back in 2014, with updated guidelines to ensure webmasters were aware of exactly what was seen as bad practice. The guidelines outlined that where mobile site detection occurs and a redirect…

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Panda 4.2: Content Remains Key to Avoiding Penalty

It’s been three months since Google’s Panda 4.2 update began to roll out, and content marketers are still trying to appease both Google and the reader in order to avoid penalties. Panda 4.2’s emphasis on creating quality content has increased significantly since the latest update. However, industry comment is mixed as to whether pandering to…

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Google: Panda and Penguin Updates Imminent

Google is set to introduce updates to both its Panda and Penguin algorithms in the coming months, Gary Illyes, Google’s webmaster trends analyst, announced at SMX Advanced yesterday. Speaking at the Search Marketing Expo, Illyes admitted that Penguin currently runs slowly, but confirmed that Google is working on making it update in real time. If…

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SEO: Google Confirms Quality Update

Following a shake-up in rankings earlier this month, Google has now confirmed that it has changed the way content quality is assessed, although what changes have been implemented remain vague. In early May, some publishers reported changes to Google’s search results, with many reporting a drop in rankings. According to Search Engine Land, Google has […]

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Google: Impact of Mobile-Friendly Update "Decreased Considerably" As Many Sites Went Mobile-Friendly

It’s fair to say that Google’s mobile-friendly update was less impactful than expected. Now we know part of the reason why. Google’s Gary Illyes confirmed on Twitter today that the negligible impact of the update was partly due to the fact that many webmasters have already switched to mobile-friendly websites. In a tweet to Search […]

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Google: Panda and Penguin Still Rely On Manual Data Uploads

Google’s Panda and Penguin webspam algorithms still require manual data ‘pushes’ to update, a Google employee has revealed. In a Webmaster Central office-hours hangout on Tuesday, Google’s John Mueller confirmed the algorithms were “not updating the data regularly” and “kind of” needed to be pushed out manually. Many considered manual data pushes a thing of […]

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Google Shares More Details of its Mobile-Friendly Algorithm

Google has shed a little more light on its upcoming mobile-friendly algorithm, which is due to launch on 21 April. The new details emerged in two separate Google+ Hangouts broadcast on Tuesday and Wednesday this week. In Tuesday’s Hangout, titled ‘Q&A session for mobile-friendly ranking change’, we learned: There is no spectrum of ‘mobile friendliness’. […]

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