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SEO News Roundup: Google Begins Removing Penguin 3.0 Penalties

Tom Williams runs through the latest in search engine optimisation news, including the beginning of Google’s Penguin 3.0 recoveries, AMPs breaking desktop search, and an update to Google’s Local Search. Google Removes Penguin 3.0 Penalties On 28 September, Google’s Garry Illyes said on Twitter that Google had started removing penalties given to webmasters as a…

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Google’s Penguin 4.0 is Live

Google has finally rolled out a more up-to-date version of its anti-spam ranking algorithm – Penguin. On 23 September 2016, Penguin 4.0 was launched worldwide, with a few significant changes, setting it apart from previous versions of the Penguin algorithm. Penguin is an important ranking algorithm that focuses on devaluing spammy sites, as well as…

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SEO News Roundup: Google Yet To Confirm a Penguin 4.0 Launch Date

Tom Williams runs through the latest SEO news, including details on Google’s Penguin 4.0 algorithm update, Google dropping 50% of images from SERPs, and Google’s addition of a new search based schema markup. Google Yet To Confirm Penguin 4.0 Launch Date Almost two years ago, on 17 October 2014, Google launched its most recent update…

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SEO News Roundup: Google Prepares for the Migration of Search Console to New URLs

Tom Williams brings us all the latest search engine optimisation news, including Search Console’s new URLs, new related topics showing in SERPs, webmasters warned again on mobile redirects, and the latest Whiteboard Friday presentation. Google Moves Search Console to New URLs On 20 May 2015, Google Webmaster Tools rebranded to Google Search Console. The reason…

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Google Penalises Unnatural Outbound Links

At the beginning of April 2016, Google penalised a number of sites for using unnatural outbound links. The penalty was issued specifically to sites that linked out to others in an attempt to manipulate search results. The penalties were sent out by the Google manual actions team in the form of a message, through the…

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Google Reveals the Top 3 Search Ranking Factors

There are hundreds of factors that affect your ranking on Google, but what are the top three? Google recently announced these during a Q&A session, Search Engine Journal has reported. RankBrain Last year, Google admitted that its new artificial intelligence system RankBrain was one of its top three ranking systems. Google started using the AI…

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Google Warns Webmasters Against Using Mobile Redirects

Google has warned that it will now issue manual penalties against webmasters who use sneaky mobile-based redirects. Google confirmed its stance on sneaky redirects back in 2014, with updated guidelines to ensure webmasters were aware of exactly what was seen as bad practice. The guidelines outlined that where mobile site detection occurs and a redirect…

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