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Google: Penguin 3.0 STILL Rolling Out, Actually

Yesterday we reported that Google’s John Mueller had confirmed the new version of the Penguin algorithm had finished rolling out. “As far as I know,” he said in a Webmaster Hangout, “it has rolled out completely.” However, according to Search Engine Land, Mueller retracted that statement a few hours later. So, what’s going on? A [...]

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Google: Penguin 3.0 Algorithm Update is Complete

Following significant speculation over the past weeks, Google has officially confirmed it has finished rolling out the latest update to its Penguin algorithm – Penguin 3.0. A Google representative confirmed to Search Engine Land that the update – the first in more than a year – rolled out last Friday (October 17). Then in a [...]

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SEO: Mobile User Experience to Impact Google Rankings?

Google may be taking mobile user experience into account when calculating rankings for pages, posits Barry Schwartz at Search Engine Land. As confirmed back in May, Google’s spiders can now “see what users see” when crawling a page, rather than just its underlying code. And according to Schwartz, Google’s Gary Illyes at Search Marketing Expo [...]

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Google's 'Toolbar PageRank' May Be Gone For Good

Google appears to have confirmed it will no longer be updating the PageRank indicator in Google Toolbar, commonly known as ‘Toolbar PageRank’. In a Webmaster Hangout video posted on Monday, Google Switzerland’s John Mueller said: “We will probably not be updating [PageRank] going forward, at least in the Toolbar PageRank.” Toolbar PageRank – the publicly [...]

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Next Penguin Update Could Launch as Early as Next Week

A new version of Google’s Penguin algorithm could hit SERPs as early as next week, according to Barry Schwartz at Search Engine Land. Google webmaster trends analyst Gary Illyes, speaking at Search Marketing Expo East, reportedly said that Google could launch a refresh of the Penguin algorithm at some point next week, with Schwartz adding: [...]

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Study: HTTPS Has No Discernable Benefit for SEO (Currently)

Thinking of switching your site over to HTTPS to improve SEO? According to a study by SearchMetrics, it may not be worth it – yet. The analytics firm looked at the rankings of ‘hundreds of thousands’ of keywords across HTTP and HTTPS domains to discern whether the secure protocol provided a worthwhile ranking boost. The [...]

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SEO: Google Now Favours Websites With HTTPS Encryption

Google now uses HTTPS encryption a ranking signal, as confirmed in a Webmaster Central blog post yesterday. HTTPS (Hypertext Transfer Protocol Secure) is an extra-secure communications protocol, created by layering the Transport Layer Security (TLS) cryptographic protocol over the standard HTTP protocol used by the majority of websites. Google is keen for sites to transition [...]

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Bing Adds "Right To Be Forgotten" Request Form for Unwanted Results

Bing has launched a removal request form for those who wish to have embarrassing or damaging links vanished from search results. The Microsoft search engine’s feature comes after the European Court of Justice ruled in favour of the “right to be forgotten” in May, which forced Google to implement a similar request form for those [...]

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SEO: Google's Search Quality Rating Guidelines Leak

Version five of Google’s Search Quality Rating Guidelines have been leaked at Scribd.com. The rating guidelines are used by Google’s human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014, and [...]

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