SEO

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Google: Panda and Penguin Updates Imminent

Google is set to introduce updates to both its Panda and Penguin algorithms in the coming months, Gary Illyes, Google’s webmaster trends analyst, announced at SMX Advanced yesterday. Speaking at the Search Marketing Expo, Illyes admitted that Penguin currently runs slowly, but confirmed that Google is working on making it update in real time. If…

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SEO: Google Confirms Quality Update

Following a shake-up in rankings earlier this month, Google has now confirmed that it has changed the way content quality is assessed, although what changes have been implemented remain vague. In early May, some publishers reported changes to Google’s search results, with many reporting a drop in rankings. According to Search Engine Land, Google has […]

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Google: Impact of Mobile-Friendly Update "Decreased Considerably" As Many Sites Went Mobile-Friendly

It’s fair to say that Google’s mobile-friendly update was less impactful than expected. Now we know part of the reason why. Google’s Gary Illyes confirmed on Twitter today that the negligible impact of the update was partly due to the fact that many webmasters have already switched to mobile-friendly websites. In a tweet to Search […]

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Google: Panda and Penguin Still Rely On Manual Data Uploads

Google’s Panda and Penguin webspam algorithms still require manual data ‘pushes’ to update, a Google employee has revealed. In a Webmaster Central office-hours hangout on Tuesday, Google’s John Mueller confirmed the algorithms were “not updating the data regularly” and “kind of” needed to be pushed out manually. Many considered manual data pushes a thing of […]

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Google Shares More Details of its Mobile-Friendly Algorithm

Google has shed a little more light on its upcoming mobile-friendly algorithm, which is due to launch on 21 April. The new details emerged in two separate Google+ Hangouts broadcast on Tuesday and Wednesday this week. In Tuesday’s Hangout, titled ‘Q&A session for mobile-friendly ranking change’, we learned: There is no spectrum of ‘mobile friendliness’. […]

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What's Changed in Google's Definition of 'Doorway Pages'?

Yesterday, Google announced a new algorithm to tackle ‘doorway pages’. And at the same time, it updated its definition of what constitutes a doorway page. For those who haven’t heard the news, here’s the quick version: Doorway pages are created solely to widen a brands search visibility, without adding value to the user. Google wants […]

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SEO: Google Pigeon Update Hits UK Local Results

It’s not every day you see a penguin or a panda here in the UK. But we certainly see lots of pigeons. However, Google’s just launched a new kind of Pigeon into the wild, and this one’s worth paying attention to. According to Search Engine Land, Google has confirmed that the Pigeon update, which launched […]

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SEO: New Top-Level Domains (Still) Won't Rank Better

Google has spoken out to debunk rumours claiming new top-level domains (TLDs) are shortcuts to better rankings. John Mueller, webmaster trends analyst, quietly shouted down the gossipers in a Google+ post last Thursday. He wrote: “There still is no inherent ranking advantage to using the new TLDs. They can perform well in search, just like […]

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

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