SEO

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Google: Panda and Penguin Still Rely On Manual Data Uploads

Google’s Panda and Penguin webspam algorithms still require manual data ‘pushes’ to update, a Google employee has revealed. In a Webmaster Central office-hours hangout on Tuesday, Google’s John Mueller confirmed the algorithms were “not updating the data regularly” and “kind of” needed to be pushed out manually. Many considered manual data pushes a thing of […]

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Google Shares More Details of its Mobile-Friendly Algorithm

Google has shed a little more light on its upcoming mobile-friendly algorithm, which is due to launch on 21 April. The new details emerged in two separate Google+ Hangouts broadcast on Tuesday and Wednesday this week. In Tuesday’s Hangout, titled ‘Q&A session for mobile-friendly ranking change’, we learned: There is no spectrum of ‘mobile friendliness’. […]

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What's Changed in Google's Definition of 'Doorway Pages'?

Yesterday, Google announced a new algorithm to tackle ‘doorway pages’. And at the same time, it updated its definition of what constitutes a doorway page. For those who haven’t heard the news, here’s the quick version: Doorway pages are created solely to widen a brands search visibility, without adding value to the user. Google wants […]

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SEO: Google Pigeon Update Hits UK Local Results

It’s not every day you see a penguin or a panda here in the UK. But we certainly see lots of pigeons. However, Google’s just launched a new kind of Pigeon into the wild, and this one’s worth paying attention to. According to Search Engine Land, Google has confirmed that the Pigeon update, which launched […]

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SEO: New Top-Level Domains (Still) Won't Rank Better

Google has spoken out to debunk rumours claiming new top-level domains (TLDs) are shortcuts to better rankings. John Mueller, webmaster trends analyst, quietly shouted down the gossipers in a Google+ post last Thursday. He wrote: “There still is no inherent ranking advantage to using the new TLDs. They can perform well in search, just like […]

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

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SEO: Is Google Repeatedly Updating Penguin in the Run Up to Christmas?

Google is pushing out repeated ‘refreshes’ of its Penguin algorithm over the holiday period, theorises Search Engine Land’s Barry Schwartz. Schwartz has tracked Google ranking fluctuations, discovering unusual activity on Tuesday 2 December, Friday 5 December and Saturday 6 December – as well as on Thanksgiving Day. Google dismissed the Thanksgiving ‘update’ as being part […]

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Local SEO: Google Maps Updates and 'Clarifies' Local Pages Guidelines

Google has updated its ‘Guidelines for representing your business on Google’, which lay out best practices for businesses creating local pages on Google Maps. The update was announced on Monday by Jade Wang, community manager for Google My Business, who posted the following message on the Google Product Forums: We’ve updated and clarified our quality […]

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SEO: Six Weeks Later, Penguin 3.0 Still Rolling Out Says Google

Shortly after its latest Penguin update launched on October 17, Google’s Pierre Far told the world to expect a “slow worldwide rollout, so you may notice it settling down over the next few weeks”. Well, things have certainly been slow. Yesterday, Search Engine Land reported that Google had confirmed the webspam-tackling update was still rolling […]

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