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SEO News Roundup: Google Prepares for the Migration of Search Console to New URLs

Tom Williams brings us all the latest search engine optimisation news, including Search Console’s new URLs, new related topics showing in SERPs, webmasters warned again on mobile redirects, and the latest Whiteboard Friday presentation. Google Moves Search Console to New URLs On 20 May 2015, Google Webmaster Tools rebranded to Google Search Console. The reason…

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Google Penalises Unnatural Outbound Links

At the beginning of April 2016, Google penalised a number of sites for using unnatural outbound links. The penalty was issued specifically to sites that linked out to others in an attempt to manipulate search results. The penalties were sent out by the Google manual actions team in the form of a message, through the…

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Google Reveals the Top 3 Search Ranking Factors

There are hundreds of factors that affect your ranking on Google, but what are the top three? Google recently announced these during a Q&A session, Search Engine Journal has reported. RankBrain Last year, Google admitted that its new artificial intelligence system RankBrain was one of its top three ranking systems. Google started using the AI…

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Google Warns Webmasters Against Using Mobile Redirects

Google has warned that it will now issue manual penalties against webmasters who use sneaky mobile-based redirects. Google confirmed its stance on sneaky redirects back in 2014, with updated guidelines to ensure webmasters were aware of exactly what was seen as bad practice. The guidelines outlined that where mobile site detection occurs and a redirect…

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Panda 4.2: Content Remains Key to Avoiding Penalty

It’s been three months since Google’s Panda 4.2 update began to roll out, and content marketers are still trying to appease both Google and the reader in order to avoid penalties. Panda 4.2’s emphasis on creating quality content has increased significantly since the latest update. However, industry comment is mixed as to whether pandering to…

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