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Google Penguin 2.0 Algorithm Live: SEOs Told To Expect Major Changes

Google’s Penguin 2.0 algorithm update is now live. The search engine firm’s Matt Cutts confirmed the news on his blog, writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.” The head of Google’s Webspam team had previously hinted an update […]

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Eric Schmidt: Identity will be vital for content to rank in Google

Verified profiles could be a crucial Google ranking factor in future: after Eric Schmidt underlined the importance of trusted authors in his new book. The Wall Street Journal has printed a series of excerpts from the Google chairman’s book, The New Digital Age, detailing his thoughts on authorship, identity and search engine ranking. One particularly […]

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Nominet’s .uk domain proposals criticised

Proposals for a .uk domain extension have been greeted with mixed responses from the Internet community. The UK’s non-profit domain-name governing body Nominet, claim the changes are designed to help boost the economic growth of the Internet within the UK. With around 93% of all UK domain names using, the move could have a […]

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Google threatens retaliation over French ‘Google law’

The French Government is backing a new ‘Google law’ which would force the Internet giant to pay for links to newspaper articles. It’s understood that French publications feel Google is profiting from their copyrighted content: or, at least, is hindering their profits – and they want Google to cough up for linking to their copy. […]

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SEO industry gets in a spin over online content marketing

Content marketing has become the latest trend to catch fire within the Internet marketing industry. In light of Google’s Panda and Penguin updates, designed to target content and link spam, in favour of rewarding fresh, unique content, quality content represents one of the few SEO strategies to produce consistently good results. Despite content being central […]

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Google releases new Disavow Links tool

Google has launched its eagerly anticipated Disavow Links tool. Featured in Google Webmaster Tools, it has been aimed at site owners who’ve encountered problems with unnatural links – or linkspam – directing traffic towards their websites. Since unnatural links are one of the things that Google’s algorithms fight to limit the effect of on search […]

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