Social Media

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Social Media: Facebook Working on LinkedIn Competitor?

Facebook could be set to launch a career-focussed social network to rival LinkedIn, according to a story from The Independent. ‘Facebook at Work’ will allow users to collaborate on documents and communicate with colleagues and work connections, the paper reported today. LinkedIn is the current leader in career-focussed social networks, and has seen little disturbance […]

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Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In […]

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Facebook explains decline in organic reach on social media site

Facebook has moved to explain why businesses are seeing a drop in their organic reach on the social media site. Vice president of ads, product marketing and Atlas solutions, Brian Boland, has responded to the questions received by Facebook regarding the issue. At the end of last year (2013), Facebook revealed that it had made […]

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Pinterest Promoted Pins Social Media Marketing

Pinterest has confirmed it is rolling out a number of ad units – known as Promoted Pins – as it looks to monetize it’s efforts. Although the site has gained in popularity over the last few years, raising some $564m in venture capital, it has yet to raise a single penny in revenue. With an […]

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Facebook Set To Launch New Video Metrics

Facebook is set to roll to roll out new video metrics it has confirmed. The social media giant discussed how the new metrics will allow social media marketing professionals to analysis more detailed view counts, audience retention and other new features on its Facebook for business blog. The new metrics will feature in Page Insights […]

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Facebook Launches Mobile Advertising Network

Facebook has announced the launch of its much-anticipated mobile advertising network – the Facebook Audience Network. The network will enable marketers to advertise on third-party mobile apps, without having to worry about selling the ads, targeting them to the appropriate audience, or handling engagement measurement. All of this will be handled by the social media […]

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