Social Media

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Facebook Plans to Create 'More Relevant' Ads With Newly-Acquired Tech

Facebook has purchased shopping search engine TheFind, and will use its technology to improve ad relevancy, reports Marketing Land. TheFind searches moreĀ  than 500 million products across 500,000 stores, providing personalised shopping search results based on user behaviour and social signals gleaned from integrated Facebook accounts. Exactly how Facebook intends to use the technology isn’t […]

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Instagram Skyrockets, 100 Million US Users Expected by 2018

Instagram’s astonishing growth is set to continue for a while yet, eMarketer predicting more than 100 million monthly Instagram users by 2018. The research firm analysed data from other researchers, government agencies, company reports and media outlets for their forecast, resulting in a figure of 106.2 million users, or 33.6% of the US population. By […]

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Facebook Launches iOS Ads Manager App in US

iPhone and iPad users can now easily manage their Facebook advertising campaigns on the go, thanks to the social network’s new iOS app. Ads Manager, which launched in the US yesterday, allows users to edit ads, budgets and schedules, create ads and track performance. Facebook previously launched an Ads Manager website for mobile users. In […]

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Social Media: Facebook Working on LinkedIn Competitor?

Facebook could be set to launch a career-focussed social network to rival LinkedIn, according to a story from The Independent. ‘Facebook at Work’ will allow users to collaborate on documents and communicate with colleagues and work connections, the paper reported today. LinkedIn is the current leader in career-focussed social networks, and has seen little disturbance […]

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Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In […]

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