Social Media

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Social Media News Roundup: Twitter Removes Share Counts

Lisa Coghlan takes a look at social media updates from the last seven days, including changes to Twitter’s share counts, developments on how we use emojis, and the introduction of holiday ads on Facebook and Instagram. Twitter Removes Share Counts from Tweet Buttons Twitter has now removed share counts from its tweet buttons – one of…

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Facebook Introduces Instant Articles for all iOS users

Facebook announced earlier this week that, following a successful beta testing, its Instant Articles service will now show for Facebook users on iPhone. Instant Articles for Android will launch later this year, with its beta test starting this week. Although it has been five whole months since Facebook introduced its Instant Articles feature, it has…

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Instagram Switches On Ad API

Digital marketers can now start buying Instagram ads, after the Facebook-owned photo-sharing app turned on its advertising API last week. The aim is to turn the app into a major mobile advertising business. Its ambition is to rival Google and Twitter. The arrival of the Instagram advertising API means that marketers can now plan their…

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Twitter Adds Audience Insights to its Analytics Dashboards

Twitter has upgraded its analytics tools with audience insights, a new dashboard that helps brands and users understand what makes their audiences tick. Launched yesterday, the dashboard offers information on user interests, purchasing behaviour, TV viewing habits, occupation and more. Users can also compare their follower data against Twitter users as a whole. Twitter says […]

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Facebook Lifts Restrictions On Internet.org; Critics Still Not Happy

Facebook has lifted several restrictions on its Internet.org programme, meaning potentially any website can be accessed through the free Internet service. However, critics are urging the social network to go further in offering unbridled Internet access, claiming Facebook is violating the net neutrality principles it claims to support. At the heart of the argument is […]

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Facebook Plans to Create 'More Relevant' Ads With Newly-Acquired Tech

Facebook has purchased shopping search engine TheFind, and will use its technology to improve ad relevancy, reports Marketing Land. TheFind searches more  than 500 million products across 500,000 stores, providing personalised shopping search results based on user behaviour and social signals gleaned from integrated Facebook accounts. Exactly how Facebook intends to use the technology isn’t […]

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