Social Media

Read about our latest thoughts, news, opinions and ideas.
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Facebook explains decline in organic reach on social media site

Facebook has moved to explain why businesses are seeing a drop in their organic reach on the social media site. Vice president of ads, product marketing and Atlas solutions, Brian Boland, has responded to the questions received by Facebook regarding the issue. At the end of last year (2013), Facebook revealed that it had made [...]

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Pinterest Promoted Pins Social Media Marketing

Pinterest has confirmed it is rolling out a number of ad units – known as Promoted Pins – as it looks to monetize it’s efforts. Although the site has gained in popularity over the last few years, raising some $564m in venture capital, it has yet to raise a single penny in revenue. With an [...]

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Facebook Set To Launch New Video Metrics

Facebook is set to roll to roll out new video metrics it has confirmed. The social media giant discussed how the new metrics will allow social media marketing professionals to analysis more detailed view counts, audience retention and other new features on its Facebook for business blog. The new metrics will feature in Page Insights [...]

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Facebook Launches Mobile Advertising Network

Facebook has announced the launch of its much-anticipated mobile advertising network – the Facebook Audience Network. The network will enable marketers to advertise on third-party mobile apps, without having to worry about selling the ads, targeting them to the appropriate audience, or handling engagement measurement. All of this will be handled by the social media [...]

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Facebook Readying Mobile Ad Network For F8 Launch?

Facebook is reportedly set to announce a new mobile advertising network at the upcoming Facebook F8 conference. The social media giant’s mobile advertising offering has become an increasingly popular option amongst advertisers around the world, as more and more people log-in to access their accounts from mobile devices. Earlier this year (2014), eMarketer forecast that [...]

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