Social Media

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Instagram Switches On Ad API

Digital marketers can now start buying Instagram ads, after the Facebook-owned photo-sharing app turned on its advertising API last week. The aim is to turn the app into a major mobile advertising business. Its ambition is to rival Google and Twitter. The arrival of the Instagram advertising API means that marketers can now plan their…

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Twitter Adds Audience Insights to its Analytics Dashboards

Twitter has upgraded its analytics tools with audience insights, a new dashboard that helps brands and users understand what makes their audiences tick. Launched yesterday, the dashboard offers information on user interests, purchasing behaviour, TV viewing habits, occupation and more. Users can also compare their follower data against Twitter users as a whole. Twitter says […]

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Facebook Lifts Restrictions On Internet.org; Critics Still Not Happy

Facebook has lifted several restrictions on its Internet.org programme, meaning potentially any website can be accessed through the free Internet service. However, critics are urging the social network to go further in offering unbridled Internet access, claiming Facebook is violating the net neutrality principles it claims to support. At the heart of the argument is […]

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Facebook Plans to Create 'More Relevant' Ads With Newly-Acquired Tech

Facebook has purchased shopping search engine TheFind, and will use its technology to improve ad relevancy, reports Marketing Land. TheFind searches more  than 500 million products across 500,000 stores, providing personalised shopping search results based on user behaviour and social signals gleaned from integrated Facebook accounts. Exactly how Facebook intends to use the technology isn’t […]

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Instagram Skyrockets, 100 Million US Users Expected by 2018

Instagram’s astonishing growth is set to continue for a while yet, eMarketer predicting more than 100 million monthly Instagram users by 2018. The research firm analysed data from other researchers, government agencies, company reports and media outlets for their forecast, resulting in a figure of 106.2 million users, or 33.6% of the US population. By […]

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Facebook Launches iOS Ads Manager App in US

iPhone and iPad users can now easily manage their Facebook advertising campaigns on the go, thanks to the social network’s new iOS app. Ads Manager, which launched in the US yesterday, allows users to edit ads, budgets and schedules, create ads and track performance. Facebook previously launched an Ads Manager website for mobile users. In […]

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