Social Media

Read about our latest thoughts, news, opinions and ideas.
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B2B & LinkedIn: How To Use Paid Social Media For Lead Generation

Paid search specialist Alison Humphries shares her best practice guidance to setting up and managing LinkedIn campaigns for B2B companies. If it is your aim to put your business in front of industry, thought and next generation leaders, then there’s only one platform to choose – LinkedIn. The world’s largest professional network, LinkedIn has more…

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Facebook Creative Hub Now Open

The Facebook Creative Hub is now available to the entire marketing community worldwide. The social network announced the launch of the Creative Hub in June 2016 at the Cannes Lions International Festival of Creativity. The social platform recently declared that it had been testing the Creative Hub alongside more than 30 agencies since the announcement…

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Facebook Safety Centre Is Relaunched

Initially launched in 2010, Facebook Safety Centre has now been re-introduced. Designed to address online bullying and to promote safety online, the feature has incorporated a number of new tools for users to access, available in more than 50 languages. Having partnered with more than 60 non-profit organisations, Facebook aims to help spread the word…

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Social Media News Roundup: LinkedIn Auctions Off Desktop Display Ads

James Allen breaks down this week’s social media news, including LinkedIn auctioning off banner ads, Facebook changing its news feed, and Instagram hitting half a billion users. LinkedIn Auctions Off Desktop Banner Ads LinkedIn is allowing brands to bid on desktop display ads in real-time auctions. LinkedIn has officially begun selling off its desktop-only display ads….

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Social Media News Roundup: Twitter Launches a New Statistics App

James Allen breaks down this week’s social media news, including Twitter’s new companion app, Facebook adding brand logos to instant articles, and the release of Pinterest’s new targeting tools. Twitter Releases a Companion App for Content Creators On 21 June 2016, Twitter launched Engage. A companion app designed for content creators, it is intended to give…

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Instagram To Launch Business Tools

Instagram will soon allow better insights for business with the launch of its new business tools feature. The changes will include three different facets: business profiles, insights, and promotions. Business profiles will be a free feature for business accounts, while the insights tool will mean a more informed approach to Instagram posts. The promotion feature…

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Social Media News Roundup: Instagram Updates Logo

James Allen takes a look at this week’s social media news, including a redesign for Instagram, Facebook stops sponsored streams in live videos, YouTube launches in-app messaging, and Twitter re-categorises in the App Store. Instagram Redesigns Its Logo and App Instagram has changed its app logo, and the look of the app interface itself. Instagram…

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Social Media News Roundup: Twitter Removes Share Counts

Lisa Coghlan takes a look at social media updates from the last seven days, including changes to Twitter’s share counts, developments on how we use emojis, and the introduction of holiday ads on Facebook and Instagram. Twitter Removes Share Counts from Tweet Buttons Twitter has now removed share counts from its tweet buttons – one of…

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