Social Media

Read about our latest thoughts, news, opinions and ideas.
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Social media marketing – three truths

Entrepreneur.com recently published an article displaying the common misconceptions made about social media marketing. In response to this, the site has allowed vice president of business development at GraphEffect, Greg Lieber, to produce a rebuttal, entitled “Five truths about social media marketing.” Here is a selection of the responses directed at the original article’s list […]

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Google+ sees drop in US visitors and average time spent on site

Despite the massive hype surrounding Google’s new social-networking venture, Google+, web analytics company, Experian Hitwise have revealed that the platform saw a drop in US visitors for the last week, according to an article published by Bloomberg. Hitwise also stated that their statistics showed that users were spending less time on Google+. For the week […]

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Common misconceptions with social media marketing

An article published on entrepreneur.com has criticised the attitude taken towards social media marketing. With it, a lack of a fundamental understanding of ‘public relations, marketing, corporate communications and sales’ is also lamented. Entrepreneur has pointed out a number of misconceptions when it comes to utilising social media marketing: Size matters: Although levels of success […]

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Preparing for Google+ brand pages

Despite being in its infancy, Google+ has already got a confirmed figure of 10 million users; and although it has been promised that Google+ business pages would be made available in the coming months, many have jumped at the chance to get on this latest social media marketing bandwagon early. Google, though, has now taken […]

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Companies struggle to measure success of their social media marketing efforts

A new report, compiled by Econsultancy and Adobe, has found that companies are placing higher value on the importance of social media marketing, according to an article featured on internetretailing.net. Entitled ‘the first Quarterly Digital Intelligence Briefing,’ the report found 34 per cent of the 900 businesses participating in the survey valued the ‘earned media’ […]

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Viral marketing on the rise

The power of viral marketing has increased because of social media, according to an article published by marketingweek.co.uk. Providing an additional alternative in the world of Internet marketing, viral campaigns can be extremely successful if understood and created well. Social network growth in the last five years has increased the potential to spread viral marketing […]

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Eager Ford begin testing Google+ brand page

Not content with simply waiting for an invitation to participate in Google+’s launch, Ford Motor Company has taken the forthright step of setting up a hacked brand page on the newly launched social network, according to a report on ibtimes.com. Google are said to be thrilled at Ford’s eagerness to further their social media marketing […]

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Expert stresses urgency of businesses going ‘social’

Social media expert Beverly Macy has commented on the importance of businesses going ‘social’. Writing for the Huffington Post, Macy said that possessing a good solid knowledge of expanding social technologies and social media platforms, such as Twitter and Facebook, would become critical in the building of global brands via social media marketing efforts. The […]

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