Statistics & Trends

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Consumers ‘responding’ to mobile internet marketing services

Statistics released by Google have revealed that many people who use the internet on their smartphones are engaging with online marketing services delivered through the platform. According to the company's survey, 82 per cent of mobile phone users noticed the ads they were served with, while half of users took some form of action, Search…

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Mobile search engine marketing ‘seeing large growth’

Retailers looking to improve their internet marketing services may like to consider the possibilities afforded by mobile platforms, as new figures have shown this area is experiencing large growth. According to the British Retail Consortium (BRC), queries from such devices accounted for 11 per cent of all retail searches in the first quarter of 2011,…

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