Microsoft’s search engine Bing is testing new features that add Twitter results to its standard results, the company has announced.
Posting on Bing’s official blog, Lawrence Kim of the site’s social search team said that two types of Tweets are being analysed for inclusion in query returns.
Bing is looking at the topics generating the most interest and activity on Twitter and including the latest content relating to these areas in its results.
It is also using Twitter data to show users the most commonly shared links for navigational queries.
For example, someone looking for popular celebrity and entertainment news from the gossip site TMZ.com site will see related links from Twitter in their results.
Mr Kim said that the new features are currently being tested for a limited number of users and searches. Bing hopes to roll them out to the US market in the near future.
In related news, a recent poll by New Venture Publishing named Twitter above YouTube and Facebook as the most effective social network for conducting online PR and internet marketing.
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