Microsoft has been rumoured to be rebranding its Windows Live Search, according to various reports.

The computing giant is expected to rebrand the service to, with LiveSide confirming the company has bought the domain name and is directing internal traffic there.

Speaking on its blog, the website said: “While Microsoft employees have admitted publicly that there are branding issues around Live Search, we’re not quite ready to stick our heads above the parapet and say that Kumo will be the new brand name.”

Citing a source within the company, a TechCrunch report found the rebranded site is expected to launch in early 2009 – something search engine optimisation specialists may have time to plan for.

The website also adds the brand name could still change.

In other news, Microsoft’s senior program manager of search engine optimisation has been interviewed by a magazine.

Duanne Forrester said, even with the current economic climate, digital website marketing continues to hold up.

He added the methods are adapting to the changing marketplace – with online marketing leading the way as it is easily editable.

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