Web traffic being generated by a number of popular sites is still most likely to come as a result of search engines, a new report has revealed.

According to the survey, put together by JupiterResearch, around two-thirds of online traffic is being created by internet users navigating through search engines.

The news may be of interest to those looking to make the most of their retail or business websites as it highlights the importance of search engine optimisation and mounting a strong campaign to improve page rankings.

It is reported that JupiterResearch has urged businesses to pay heed to results and the company’s vice-president and research director, David Card, said this can be done in a number of ways.

"Site programmers must blend promotion with navigation. In fact, promotion becomes navigation, especially if it incorporates users’ input and participation via tactics like ‘most popular’ lists," he said.

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