The government is looking at deploying more search engine optimisation (SEO) strategies for its websites, according to minister for transformational government Tom Watson.
When asked by .net magazine about the real value of government websites to the taxpayer, Mr Watson stressed that these sites offer good value for money, citing the popularity of online services such as buying tax discs and the BBC website as examples.
He said that about 250,000 buy a tax disc online each week, which he noted may be comparable to the number of weekly transactions handled by sites such as Amazon UK.
However, Mr Watson pointed to areas for potential improvement, stating: "We’ve also got to optimise our sites for search and make sure our content is relevant and up to the minute.
"A lot of work is also being done to sort out accessibility."
Last month, Number10.gov.uk – the official prime minister website – was relaunched with a new look and features such as blogs and videos.
News brought to you by ClickThrough – a best practice Internet Marketing Agency