Firms deploying search engine optimisation (SEO) techniques when creating new articles and press releases must also make sure the content reaches out to the reader.

This is according to writer Christina Newberry, who said that SEO-friendly releases and articles can have a positive impact on search rankings when created correctly, but these must also be compelling to web users to encourage click-throughs to the main company website.

Ensuring that content is written by someone who is capable of handling the English language correctly is one way of making sure that content is "convincing", she added.

Ms Newberry explained: "You need to build your credibility and make the reader want to learn more to get that critical click-through."

According to Fresh Content, those looking to write articles and releases for SEO purposes would do well to thoroughly research the keywords to be used, as well as get to grips with the subject matter in question.

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