Good search engine optimisation (SEO) requires solid content from someone who knows about the content they are writing, one expert has suggested.

In an article for the American Chronicle, Robin Brian said that it was important for companies looking to take advantage of keyword rich content for the purposes of boosting search listings to employ good writers.

He states that the more aware writers are of good SEO techniques the more likely they are to generate useful content that is acknowledged by search engines.

"A content writer needs to be an SEO analyst and he must know the requirement of the readers and must possess some amount of the knowledge in the search engine," he urged.

Earlier this month, an article featured on Webwire suggested that SEO companies in the UK were among the best in the world and that companies who fail to take advantage of this could suffer as a result.

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