With Twitter co-founder Evan Williams announcing that the social network set a new record for daily traffic last month, marketers have been reminded not to overlook the value of such microblogging sites in raising their profile.

Indeed, the addition of Twitter to Google’s real-time search saw its overall unique visitor numbers rise by nine per cent from December to 21.79 million in January, according to comScore.

This rising traffic suggests the social network is more than just a fad – and that it can play a valuable role in helping marketers to spark interest in the mainstream.

Sam Tilson, director of marketing strategies at online supermarket Zoombits.co.uk, recently said that sites such as Twitter and Facebook should be increasingly important for search engine optimisation (SEO).

"If you are doing SEO for a contemporary reference, it is vital to ensure your message is placed on Facebook and Twitter to ensure [it is] included in the Google real-time search," he said.

According to comScore, four out of five US internet users visited a social network at least once a month in 2009.

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