Tag Archives: adwords

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PPC News Roundup: Improve Conversion With Location Bid Adjustments

Rachel Poole and Sarah Kemp bring us the latest paid search news, including a brief guide on using AdWords location bid adjustments, promotion management in AdWords, and the increasing benefits of Bing. How to Use AdWords Location Bid Adjustments Targeting users by geographical location can make a huge difference to conversion, so taking advantage of…

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Google AdWords Adds New Simulator Tools

Google AdWords has now added a mobile bid adjustment simulator and first page bid estimates to its simulation tools, allowing advertisers to set more calculated bids. Mobile Bid Adjustment Simulator The new mobile bid adjustment simulator calculates changes in bid adjustments and provides the estimated impressions, clicks and spend based on those changes across different…

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PPC News Roundup: Structured Snippets Come to AdWords

Rachel Poole and Sarah Kemp bring us the latest paid search news, including AdWords’ introduction of structured snippets, ad-blocker extensions now allowed on Safari and Bing introduces its own keyword planner.  Google AdWords Introduces Structured Snippets AdWords has introduced a new ad extension – structured snippets. The new format of the extension now offers more…

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Google AdWords Upgrades Multi-Channel Reporting Options

Google AdWords has introduced new enhancements to its reporting interface for multi-channel advertisers. TrueView has joined Search, Shopping and Display campaigns within the core AdWords interface. Google has also added three new reporting columns to make it easier for advertisers to report across all campaign types. The new reporting columns will make it quicker to…

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PPC News Roundup: Google Reveals Many Mobile-Focussed Features For AdWords

With Google’s Inside AdWords event streaming yesterday, we have plenty of paid search news to get stuck into… (plus a little bit of Bing Ads…) As Google Mobile Searches Overtake Desktop, AdWords Reveals New Mobile Focus Google has revealed that mobile search volume had overtaken desktop search volume in several countries, including the US and…

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PPC Weekly Roundup: In-Store Tracking, Facebook Video and Year-End Insights

Oliver Pyper takes the reigns for our festive paid search news roundup. This time there are new features for AdWords and Facebook video advertising, plus some interesting lessons learnt from PPC in 2014… New Store Visits AdWords Metric Aims to Bridge Online/Offline Gap Estimated Total Conversions launched in October 2013. This AdWords reporting feature began…

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed […]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed […]

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