Tag Archives: adwords

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google AdWords’ latest update to ad extensions, an update to Facebook’s dynamic ads, and the introduction of mid-roll ads to video sharing platforms. Google AdWords Announces Extension Updates In January 2017, Google announced updates to two types of AdWords extensions: location…

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Tablet Bidding Returns to AdWords

Google announced earlier this year that it was going to break up its device bidding options to enable advertisers to set different bid modifiers across all devices, including tablets. After months of waiting it seems that all device bid modifiers are now live. The paid search team at ClickThrough noticed the changes go live week…

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PPC News Roundup: Improve Conversion With Location Bid Adjustments

Rachel Poole and Sarah Kemp bring us the latest paid search news, including a brief guide on using AdWords location bid adjustments, promotion management in AdWords, and the increasing benefits of Bing. How to Use AdWords Location Bid Adjustments Targeting users by geographical location can make a huge difference to conversion, so taking advantage of…

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Google AdWords Adds New Simulator Tools

Google AdWords has now added a mobile bid adjustment simulator and first page bid estimates to its simulation tools, allowing advertisers to set more calculated bids. Mobile Bid Adjustment Simulator The new mobile bid adjustment simulator calculates changes in bid adjustments and provides the estimated impressions, clicks and spend based on those changes across different…

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PPC News Roundup: Structured Snippets Come to AdWords

Rachel Poole and Sarah Kemp bring us the latest paid search news, including AdWords’ introduction of structured snippets, ad-blocker extensions now allowed on Safari and Bing introduces its own keyword planner.  Google AdWords Introduces Structured Snippets AdWords has introduced a new ad extension – structured snippets. The new format of the extension now offers more…

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Google AdWords Upgrades Multi-Channel Reporting Options

Google AdWords has introduced new enhancements to its reporting interface for multi-channel advertisers. TrueView has joined Search, Shopping and Display campaigns within the core AdWords interface. Google has also added three new reporting columns to make it easier for advertisers to report across all campaign types. The new reporting columns will make it quicker to…

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PPC News Roundup: Google Reveals Many Mobile-Focussed Features For AdWords

With Google’s Inside AdWords event streaming yesterday, we have plenty of paid search news to get stuck into… (plus a little bit of Bing Ads…) As Google Mobile Searches Overtake Desktop, AdWords Reveals New Mobile Focus Google has revealed that mobile search volume had overtaken desktop search volume in several countries, including the US and…

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PPC Weekly Roundup: In-Store Tracking, Facebook Video and Year-End Insights

Oliver Pyper takes the reigns for our festive paid search news roundup. This time there are new features for AdWords and Facebook video advertising, plus some interesting lessons learnt from PPC in 2014… New Store Visits AdWords Metric Aims to Bridge Online/Offline Gap Estimated Total Conversions launched in October 2013. This AdWords reporting feature began…

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Google AdWords 'Store Visits' Metric Rolling Out in US

Google is attempting to bridge the gap between online and offline by launching a ‘Store Visits’ metric in AdWords. Announced on Thursday, the new metric is part of Estimated Total Conversions, AdWords’ holistic conversion-measuring feature. Estimated Total Conversions already provides analytics for phone calls, in-store purchases and cross-device conversions – with some metrics being more […]

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