Writing good copy and writing good copy for the web are somewhat different disciplines. Done well, web content entertains, engages and informs – encouraging social shares, driving leads and sales, and building trust in a site. In this post, we put forward a number of tips, tricks and techniques that copywriters can use to keep…
For far too many years, too many people have believed that Search Engine Optimisation was the be all and end all of Internet Marketing. Millions of pounds have been spent (wasted?) on endeavouring to get to the top of the search engines; often without fully understanding, “WHY?” However, Google has taken steps recently that should…
Article marketing is a great way to generate links to your website and grow awareness of your company. It also allows you to show your expertise within your particular field. Distribution and publication of articles is made easy by an ever-growing number of sites who will publish your articles for free. Many of these cover…